World’s Leading Golf-Grip Maker Raises the Bar on Putter Grip Innovation, New Offering Delivers Consistent Feel Beneath Both Hands
PINEHURST, N.C. – Golf Pride, a leading innovator in golf equipment and the maker of the world’s most popular golf grips, introduces ZERO TAPER putter grips. The parallel shape provides a comfortable and familiar look and feel for many players, while innovative design features were purposefully-engineered to optimize hand placement and encourage consistent grip pressure. This helps square the putter face at impact, leading to more confidence and better results on the greens.
Available at retailers nationwide and online starting February 17, ZERO TAPER grips are available in two sizes–medium and large–with three distinct colorways to suit a variety of player preferences: black, blue, and red.
Leaning on more than 75 years of expertise, coupled with extensive consumer testing, Golf Pride designed ZERO TAPER to enhance both performance and comfort. Here are the key benefits:
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- Consistent Hand Feel: The uniform geometric shape ensures that both the lead and trailing hands have the same feel, promoting a more synchronized stroke for those who prefer non-tapered putter grips.
- Improved Face Awareness: The deeper side profile provides maximum feedback, allowing golfers to sense, control and better square the putter face.
- Ergonomic Anchor Point: The unique horseshoe-shaped backside creates a natural and comfortable resting place for finger folds.
- Repeatable Hand Alignment: Visual cues guide hand placement to ensure consistency in how golfers are gripping ZERO TAPER.
- Balance and Stability: The grips maintain a consistent weight profile across all sizes, preserving the putter’s sweet spot and making it easier to feel the position of the putter head throughout the stroke.
ZERO TAPER joins the popular Reverse Taper, launched in 2024, as one of Golf Pride’s only grips constructed using polyurethane. This provides the ideal feel, texture and weight, ensuring the new grips are soft, yet responsive. Unique traction elements and visual cues assist with finger placement and cater to different gripping styles.
“Two years ago, we introduced Reverse Taper, and it quickly became one of the top-selling putter grips worldwide. With ZERO TAPER, we’re building on that success by offering players who favor a consistent geometric shape a grip that meets their needs,” says James Ledford, President of Golf Pride. “Whether we’re designing full-swing or putter grips, our brand’s mission is to create products that inspire confidence, enabling players of all skill levels to perform their best.”
ZERO TAPER is the latest grip from Golf Pride that was conceptualized, designed and tested at the company’s state-of-the-art Global Innovation Center in Pinehurst, N.C. Situated next to the renowned Pinehurst No. 8, the GIC serves as the hub for global consumer research, product design and brand marketing.
Starting February 17, ZERO TAPER will be available for purchase in-store and online for $34.99. To sign up for email updates on ZERO TAPER and learn more about the entire 2026 Golf Pride product offering, please visit www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.
ABOUT GOLF PRIDE
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.
ABOUT EATON
Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.
MEDIA CONTACT
Zach Sepanik
616.307.8067
Manager, Buffalo Groupe
zsepanik@buffalogroupe.com