Celebrate The First Major of the Year with Limited Edition TOUR B RX Golf Balls, Caps and More
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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90th anniversary. Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.
“Springtime and the first major of the year are always exciting for golfers,” said Adam Rehberg, senior marketing manager at Bridgestone Golf. “Peach Reserve was a fan-favorite last year, and the 2026 Peach Reserve Vault takes it a step further with the upgraded performance of our new TOUR B RX.”
The new TOUR B RX golf ball is built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. The new TOUR B series also features the award-winning REACTIV iQ smart cover technology that reacts to the force applied to the ball due to impact modifiers, delivering more spin on scoring shots while reducing spin off the tee. New manufacturing refinements to the proprietary injection molded urethane formulation also produce significantly greater durability for longer-lasting performance and quality value for everyday golfers.
The Peach Reserve Vault collection for $99.99, and a dozen-ball box of the limited-edition Peach Reserve golf balls is priced at $59.99. Products are available while supplies last at bridgestonegolf.com, beginning April 6.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Emily Scott, JDPR, emilys@jdpr.com