Female golfers frustrated by a lack of choice and sizing options when it comes to buying golf apparel and footwear in the traditional golf club setting will be delighted to know that a new retail experience is opening in the south east later this month that is designed specifically to tackle these issues head on.

Horsham Golf in West Sussex has unveiled a new retail concept aimed at transforming the shopping experience for female golfers, with the launch of a dedicated boutique-style space called ‘edit’.

Located in a standalone building near the club’s main facilities, the new store – which officially open on May 23 – represents a shift away from the traditional pro shop model, offering a more relaxed, personalised environment tailored specifically to women.

Open to both members and visitors, the space has been designed to feel welcoming and inclusive, catering to everyone from newcomers to experienced players.

The store features a curated selection of apparel, footwear and accessories from leading golf and sportswear brands, including Ping, Röhnisch, G/FORE, J.Lindeberg, Glenmuir, Adidas, Puma and Under Armour. The emphasis is on combining performance with style, while also ensuring consistency of fit – an area often highlighted as a challenge in women’s golf apparel.

A key feature of the edit concept is its focus on customer experience. Visitors can browse at their own pace in a calm setting, with access to expert advice from a female member of the retail team. The space also includes a dedicated changing area, reinforcing its boutique feel.

In a further departure from conventional golf retail, edit will be available for private bookings, as well as selected times for walk-in customers. Individuals or small groups of up to five can reserve exclusive access to the store, creating a more personalised and social shopping experience. Customers who pre-book will also receive a £10 voucher to use during their visit.

Horsham Golf’s General Manager, Mike Yorke, said the initiative was driven by a clear gap in the market. He said: “The retail experience for female golfers has traditionally been limited and impersonal, yet the women’s game is growing rapidly. With edit, we wanted to create a warm, welcoming environment where women can browse leading brands in comfort, whether independently or with friends.”

The club, whose facilities include an 18-hole golf course, 9-hole par-3 course and a 16-bay covered driving range, hopes the concept will not only enhance its retail offering but also encourage more women to engage with the game in a comfortable and welcoming environment.

The official launch of edit will take place on Saturday, May 23, with the store open to all from 10am to 5pm.

To book your time in edit and to find out more, please contact Sophie Boyes on 01403 271525 or email sophie@horshamgolf.co.uk, or visit horshamgolf.co.uk

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PHOENIX: Continuing its industry-leading commitment to growing the women’s game and bringing lightweight, score-lowering technology engineered and custom-built exclusively for women, PING introduced the G Le4 family today.

The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

“Our commitment to women’s golf started in the 1970s with my grandparents, Karsten and Louise Solheim, and continues today with the Solheim Cup and other game-growing initiatives,” said PING Executive Vice President Stacey Pauwels, who oversees the development of PING products made exclusively for women. “The G Le4 family offers a full set of performance-engineered, custom-built clubs that deliver added distance, unmatched forgiveness and a confidence-inspiring look. With the rapid expansion of the women’s game, including unprecedented popularity with a new generation of golfers, we look forward to helping them lower their scores and have more fun on the course.”

New WebFit Ladies App

In developing the G Le4 family, PING’s engineers made proper set gapping a top priority to help ensure women get the best results from their set. To make that process easier, PING’s fitting science group developed the WebFit Ladies app, an easy-to-use and educational fitting tool that makes club and set make-up recommendations based on a series of questions about your game and preferences.

“With multiple fairway woods, hybrids and irons optimized to the target swing speed, we’re confident when custom-fit to the correct set configuration, women will see tremendous benefits from every club in their bag,” Pauwels said. “The WebFit Ladies app is a great starting point for the fitting process before visiting an authorized PING fitting specialist to determine your ideal set make-up and specifications. The app takes only a few minutes and helps educate golfers on the importance of custom fitting.”

Optimized for Swing Speeds of 80 mph or Less

The G Le4 driver is PING’s longest and most forgiving women’s driver to date, due in large part to the lightweight Carbonfly Wrap crown. The crown, a first in a PING women’s driver, reallocates weight to position the CG lower and deeper, helping deliver faster ball speeds and higher launch with tighter dispersion for women with driver swing speeds of 80 mph or less. A fixed, 22g back weight is positioned heel side to contribute to a 15% higher MOI compared to the previous generation and gives golfers the fairway-finding forgiveness they expect from a PING driver. The G Le4 driver’s forged T9S+ face features a reshaped VFT, adding consistent ball speeds across the face for more distance.

Crown turbulators and a Vortec cavity provide aerodynamic efficiencies in the 460cc titanium head. The lightweight, Trajectory Tuning 2.0 hosel allows the 11.5⁰ loft to be adjusted plus or minus 1.5⁰ and up to 3⁰ flatter to dial in the player’s ideal ball flight.

Higher-Lofted Fairway Woods

The G Le4 fairway woods are designed with the Carbonfly Wrap crown to take advantage of weight savings for more effective use elsewhere in the club, including positioning the CG closer to the force line for higher-launching, longer results. New lofts in the 5 (23⁰), 7 (28⁰) and 9 (33⁰) woods improve playability and gapping.

The stainless-steel G Le4 3- and 5-woods combine with a maraging-steel Face Wrap to optimize flexing, making each loft a reliable and consistent choice from anywhere on the course.

The face profile is designed with Spinsistency, a variable-roll-radius innovation that better accommodates mishits, especially those low on the face that perform better due to the more consistent spin results and fast ball speeds.

Lightweight, Easy-to-Swing Irons

Continuing the success of previous generations of PING’s women’s line, the G Le4 is designed as an iron/hybrid combo solution, allowing golfers to create the ideal set make-up with optimal gapping to help ensure success with every swing.

In the stainless-steel G Le4 irons, forgiveness is achieved through a thin face and high-density tip and toe weights that position mass low and to the perimeter. The iron’s lighter overall weight is optimized for consistency and ease of delivering the club to the ball. More ball speed results from a lower CG position and custom-engineered lofts, producing measurable distance gains throughout the set. The tip and toe weights also help achieve the optimal swing weight.

Available in 6 through 9 iron with three wedge options (PW, UW, SW), the G Le4 irons and wedges also benefit from the multi-material PurFlex cavity badge, contributing to more consistent face flexing along with a soft, pleasing feel and sound. 

In the sand wedge (56°) a slim hosel, wide sole and traditional head shape combine with fully machined grooves to improve bunker play. For added control, the pitching and U wedges feature fully machined grooves.

New 8-Hybrid Improves Gapping

Like the fairway woods, the G Le4 hybrids rely on the distance-delivering properties of a maraging-steel face, flexing to provide higher-launching, longer-carrying results. Its dual-roll face profile is optimized to the target swing speed, providing consistent spin. The four loft options, including the addition of an 8H, are optimized for improved distance gaps throughout the entire set.

At address, golfers will notice a shorter hosel and deeper front-to-back shape to inspire confidence while delivering the distance and high launch that brings more greens within reach.

A Putter To Fit Every Stroke

Inspired by PING’s long-standing reputation as a leader in putter design and performance, three distinct, high-MOI G Le4 models are offered in a variety of shapes, materials and alignment cues to fit every golfer’s eye and stroke type.

All three G Le4 putter models are engineered with a one-piece PEBAX elastomer insert that delivers a softer yet responsive feel with the distance control to sink more putts and build confidence on the greens. The PING PP58 Tour M Lilac grip has a Tour-proven shape and is made of a softer compound, offering exceptional feel and comfort.

Anser 2D

The slightly deeper, perimeter-weighted blade design of the G Le4 Anser 2D putter has similar weight, size and forgiveness of a mid-mallet putter. A single contrasting alignment line and clean heel-toe ballasts make aiming easier to inspire a confident stroke. It is engineered for golfers who prefer a blade-style design with a Slight Arc stroke type. It’s cast from 17-4 stainless steel with pearl chrome plating on the face and top rail and has Galactic Lilac accent on the flange and sole.

Louise

The G Le4 Louise putter, a mid-mallet design named in honor of PING co-founder Louise Solheim, borrows its weight and shaping properties from the DS72 but differs with a flared hosel and parallel-tip shaft. It best fits golfers who have a Strong Arc stroke. The multi-material design features a 17-4 stainless-steel body with pearl chrome plating and a forged 6061-T6 aluminum cover in anodized Galactic Lilac.

Oslo

The G Le4 Oslo putter is a high-MOI mallet with a low center of gravity for accuracy, helped by a ball-width back cavity and long alignment line that simplify aiming to inspire confidence and sink more putts. The multi-material mallet best matches golfers with a straight stroke. It has a forged 6061-T6 aluminum body in anodized Galactic Lilac, and a 304 stainless steel sole plate with pearl chrome plating.

Lighter Shafts and Grips Lower Overall Weight

PING’s proprietary ALTA LE Lite and Ultra Lite premium graphite shafts are standard throughout the G Le4 metal woods and irons to bring down the overall club weight while helping generate more clubhead speed and higher launch. The Golf Pride Soft Tack Lilac grip provides a softer, more comfortable feel and is available in four sizes: Aqua (stock) -1/64″, Red -1/32″, Blue -1/16, White – Std.

Out-of-this-World Color Scheme

A sophisticated color combination of Galactic Lilac and Milky Way Midnight (with gold accents on the woods and irons) gives the G Le4 its own identity, creating a premium and high-performance appeal for women serious about having fun on the course.

G Le4 CLUB SPECIFICATIONS

G Le4 Driver

Multi-material construction: Cast Ti 8-1-1 body, carbon crown, high-density back weight, forged T9S+ face, lightweight aluminum/thermoplastic adjustable hosel

Loft: 11.5⁰ (adjustable +- 1.5⁰)

Head weight: 190g

Head volume: 460 cc

Std. length: 45″

Std lie angle: 59.5⁰

Std. swing weight: C3

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White-Std.)

Shaft options: PING ALTA LE (Lite, 47g and Ultra Lite, 42g, flexes)

U.S. MSRP: $650 each

G Le4 Fairway Woods

Multi-material construction: 17-4 stainless steel body, carbon crown, maraging steel face (3 & 5 woods)

Lofts: 3W (18⁰), 5W (23⁰), 7W (28⁰), 9W (33⁰)

Std. lengths: 3W (42.5″), 5W (42″), 7W (41.5″), 9W (41″)

Std. swing weight: C2

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White-Std.)

Shaft options: PING ALTA LE (Lite, 50g and Ultra Lite, 42g, flexes)

U.S. MSRP: $355 each

G Le4 Irons

Multi-material construction: 17-4 stainless-steel head, toe screw/tip weights, aluminum/ABS composite badge, HydroPearl 2.0 finish

Available 6-9, PW, UW, SW, in 10 color codes (lie angle). Black color code is standard.

Std. length/loft: 6i (37″/25⁰), 7i (36.5″/29.5⁰), 8i (36″/35⁰), 9i (35.5″/41⁰), PW (35″/46.5⁰), UW (35″/51.5⁰), SW (34.5″/56⁰),

Std. swing weight: 6i (C1), 7i (C2), 8i (C2), 9i (C2.5), PW (C4), UW (C5), SW (C6),

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White – Std.)

Shaft options: PING ALTA LE (Lite, 50g and Ultra Lite, 44g flexes)

U.S. MSRP: $202.50 each

G Le4 Hybrids

Multi-material construction: 17-4 stainless-steel head, maraging steel face

Lofts: 5H (22⁰), 6H (26.5⁰), 7H (31⁰), 8H (36⁰)

Std. lengths: 5H (38.75″), 6H (38.25″), 7H (37.75″), 8H (37.25″)

Std. swing weight: C1

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White – Std)

Shaft options: PING ALTA LE (Lite, 56g and Ultra Lite, 49g flexes)

U.S. MSRP: $270 each when purchased individually; $202.50 each when purchased as iron/hybrid combo set of five or more pieces

G Le4 Putters

Anser 2D

Putter Type: Blade

Std. length: 33”

Lie angle: 20⁰ (+-4⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 350g

Stroke Type: Slight Arc

U.S. MSRP: $270

Louise

Putter Type: Mid Mallet

Std. length: 33”

Lie angle: 20⁰ (+-4⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 355g

Stroke Type: Strong Arc

U.S. MSRP: $325

Oslo

Putter Type: Mallet

Std. length: 33”

Lie angle: 20⁰ (+-2⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 360g

Stroke Type: Straight

U.S. MSRP: $325

For more information, contact Pete Samuels (602) 687-5487. 

PING, G Le4, Carbonfly, Spinsistency, Facewrap, EYE2, Anser, Louise, Oslo and WebFit, are registered and unregistered trademarks of Karsten Manufacturing Corporation in the U.S. and other countries. All other trademarks mentioned are the property of their respective owners.

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