Wilson Golf has expanded its DYNAPWR driver family with the launch of the new DYNAPWR Max+ driver, which the company says is the straightest and most forgiving driver it has ever produced.

The Max+ has been engineered to deliver a moment of inertia beyond the 10K mark, giving the clubhead exceptional stability at impact.

The result is straighter tee shots and more consistent ball flights, particularly for golfers who do not always find the centre of the face.

Despite reaching this high forgiveness threshold, Wilson says it has avoided increasing overall clubhead mass, a common trade off with ultra high MOI designs.

10K MOI without added mass

The driver is fully adjustable, featuring a six way adjustable hosel and an adjustable rear weight. This allows players to dial in launch and spin characteristics to suit their swing and playing conditions.

Jared Guttmann, Wilson’s manager of advanced golf research and development, said the design approach was focused on efficiency rather than simply adding weight.

He explained that while many 10K MOI drivers rely on extra mass to achieve stability, that can come at the cost of clubhead and ball speed.

According to Guttmann, the Max+ maintains high speeds while still delivering maximum forgiveness.

Re engineered PKR 360 face technology

Performance has been further enhanced through a re engineered PKR 360 face design and aerodynamically inspired shaping aimed at increasing clubhead speed.

The latest PKR 360 construction builds on the technology used in the 2025 DYNAPWR LS, Carbon and Max drivers, with particular attention paid to improving heel side performance without sacrificing speed or consistency across the rest of the face.

Wilson says the new face design delivers significantly greater control points around the perimeter, allowing engineers to remove five grams from the face and reposition that mass toward the rear of the head.

This shift helps achieve the 10K MOI target while keeping the overall clubhead weight unchanged.

Manufacturing tolerances have also been tightened to keep characteristic time at the USGA limit and maximise ball speed within the rules.

Built for forgiveness on mishits

Forgiveness is further supported by optimised bulge and roll geometry.

The face features a rounder profile designed to better manage gear effect on off centre strikes, helping retain spin and maintain distance.

The aim is tighter dispersion and improved accuracy from the tee even on mishits.

Refined shaping and premium looks

The Max+ features a lightweight carbon crown and a newly engineered head shape that creates more usable volume throughout the body.

A lowered crown height and lighter face free up discretionary mass, allowing weight to be pushed farther from the centre of gravity and out towards the perimeter.

This refined shape delivers a confident look at address, including a high toe flare that enhances visual confidence while maintaining high levels of stability and playability.

Sound and feel tuned for performance

Acoustics were also a key focus during development. Wilson engineers used advanced topology optimisation, extensive simulation and multiple physical prototypes to refine the sound and feel at impact.

According to Guttmann, large profile drivers are particularly difficult to tune acoustically, especially for faster swingers, making sound and feel a major area of attention throughout the design process.

Availability and price

The Wilson DYNAPWR Max+ driver will be available next month with a recommended retail price of £429.

It will be offered with a stock UST LIN Q PowerCore Blue shaft in A, R and S flexes at 55 grams, as well as a UST Helium NCT 4 Lightweight shaft in a 40 gram lite flex.

Loft options include 9 degrees right handed, 10.5 degrees right and left handed, 12 degrees right handed and a 12 degree Lite right handed model.

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Wilson Golf has unveiled its 2026 Staff Model iron family, introducing a three iron lineup that blends classic design with modern innovation.

The range features the iconic Staff Model Blade, the refined Staff Model CB and the all new Staff Model XB, expanding the appeal of the Staff Model franchise to a wider group of golfers.

Engineered by Wilson’s research and development team, the new irons underline the brand’s long standing commitment to craftsmanship and performance.

A new brushed satin finish gives the clubs a contemporary look while maintaining the traditional shaping that has defined Wilson irons for generations.

Consistent design DNA runs throughout the range, with each model offering sharp precision, premium feel and subtle differences tailored to specific player needs.

All three irons have been designed to work seamlessly together, making combo sets a key focus for the brand as golfers increasingly look to blend different head styles within one set.

WHAT WILSON SAY

Ben Hanser, CAD Engineer at Wilson Golf, said the range represents a significant step forward for the brand.

He explained that Wilson has drawn heavily on its iron heritage while applying modern design techniques to create what he believes is the strongest iron family the company has ever produced.

Hanser added that the introduction of the Staff Model XB allows more golfers to fit into the range, while still maintaining a consistent look and feel across all three models.

Crafted from forged 8620 carbon steel, one of the softest materials used in iron construction, the new Staff Model irons are designed to deliver excellent workability and immediate feedback at impact.

A precision milled face and scoreline pattern promotes longer ball to face contact for more consistent spin and improved stopping power.

Wilson’s Fluid Feel Technology redistributes mass towards the centre of the face, while the centre of gravity has been carefully positioned away from the heel to enhance overall performance.

Staff Model XB

The Staff Model XB is an all new Players Performance iron featuring a forged hollow body construction designed to increase face flexion for higher ball speeds.

The design also delivers increased moment of inertia and precise centre of gravity placement, while maintaining a compact, tour inspired look thanks to minimal offset and a thin topline.

Urethane fills the hollow body to dampen vibrations and create a crisp, clean sound at impact. A hidden vent port beneath the shield medallion ensures a seamless appearance across the back and toe of the club.

Advanced computer based simulations and topology optimisation played a central role in the development of the XB.

Wilson engineers analysed the body and face structure to optimise feel, sound and performance, creating unique internal rib configurations for each loft.

Hanser said topology optimisation allowed the team to identify exactly where internal mass should be placed to maximise performance, while sound and feel were a major priority in the hollow body design.

The optimised construction combines engineered rib supports, a parabolic mass pad and precisely located tungsten weighting to deliver an ideal centre of gravity and high moment of inertia in a slim profile.

The face design has also been optimised to maximise performance across the entire hitting area, with simulations focusing on consistent ball speed, spin and launch from a range of strike locations.

This helps reduce dispersion and maintain performance on both centre strikes and mishits.

Staff Model Blade

Designed for elite ball strikers, the Staff Model Blade remains the flagship iron in the Wilson lineup and continues to be trusted by Tour professionals worldwide.

For 2026, the blade features refined shaping to deliver exceptional control.

A variable hosel length improves mass distribution and ensures visual consistency with the CB and XB models.

The blade length has been shortened and offset reduced to create a more compact profile and a modern tour inspired appearance.

Staff Model CB

The Staff Model CB offers a modern cavity back design that balances forgiveness and feel. Shaped to closely mirror the Staff Model Blade, the CB has benefited from extensive feedback from Tour professionals.

Compared to the previous generation, the head has been shortened and its edges softened to better align with the Blade’s premium profile.

Hosel length now matches the Blade for improved visual consistency, while an enhanced hosel to face transition delivers a cleaner look.

Reduced offset and a straighter, narrower sole improve turf interaction and control through impact.

A slightly longer blade length and thinner topline provide subtle forgiveness without sacrificing traditional, confidence inspiring aesthetics.

Wilson continues to offer a comprehensive custom fitting experience through its Wilson Custom website, allowing golfers to build a personalised set in just four steps.

Players can specify loft, shaft, grip and bespoke adjustments tailored to their individual needs.

For more information on the Wilson Staff Model irons and the full Wilson Golf range, visit www.wilson.com.

COSTS

The Staff Model XB iron will be available next month with a Nippon Modus Tour 110 stock shaft in regular and stiff flex, paired with a Golf Pride Z grip.

The recommended retail price is £1,169 for a seven club set from 4 iron to pitching wedge, with custom fit options including long irons and a gap wedge.

The Staff Model Blade and Staff Model CB irons will also be available next month, featuring a True Temper Dynamic Gold Mid 115 stock shaft in regular and stiff flex, with an extra stiff option available through custom fit.

Both models are priced at £1,169 for a seven club set, with additional irons available through custom fitting.

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PING has introduced the new s259 wedge series, its latest generation of tour-proven specialty wedges designed to deliver increased spin, control and versatility for golfers of all abilities.

Available for custom fitting and pre-sale now at authorised PING retailers worldwide, the s259 range features 25 loft and grind combinations across two finishes – Hydropearl 2.0 Chrome and Midnight – offering one of the most comprehensive wedge fitting line-ups on the market.

“The s259 wedges are already winning on Tour and continuing to find their way into players’ bags around the world,” said John K. Solheim, PING CEO & President.

“Players love the clean look, versatility and the ability to launch and spin shots with precise control.

We’ve refined our grinds and expanded loft options to help more golfers achieve proper gapping and improved short-game performance.”

Spin and Control Where It Matters Most

The s259 wedges feature wheel-cut grooves and a precision-machined face, combined with advanced face-blast technology to increase surface friction and maximise spin.

Higher-lofted models (54°–62°) use tightly spaced MicroMax grooves for enhanced greenside control, while 46°–52° wedges are optimised for consistency and distance control on full shots.

Extensive player testing has shown the wedges perform exceptionally well in both wet and dry conditions.

“Our wedge-face technology is designed to retain spin and control in real-world playing conditions,” added Solheim. “That consistency can provide a genuine short-game advantage.”

The Hydropearl 2.0 Chrome finish is hydrophobic, helping repel moisture at impact, while the Midnight finish offers a darker, anti-glare appearance (available exclusively in the SS grind).

Tour-Inspired Feel and Shape

Each s259 wedge is cast from 8620 carbon steel and features a larger, re-shaped elastomer insert behind the face to deliver a soft, tour-preferred feel.

Refinements to the head shape, hosel transition and full-length bottom groove create a clean, square look at address, while progressive hosel shaping helps the wedges blend seamlessly into PING’s iron line-up.

Centre of gravity placement varies by loft, ensuring lower-lofted wedges are optimised for speed and gapping, while higher-lofted models offer more visual offset to inspire confidence when opening the face around the greens.

Six Grinds to Suit Every Swing

PING continues its commitment to custom fitting with six distinct sole grinds (S, H, B, T, W and E), including refinements to the popular E and T grinds and the addition of new 50°W and 52°W options.

• S Grind – Versatile mid-bounce option suited to a wide range of players and conditions

• H Grind – Inspired by PING WRX, ideal for softer turf and steeper swings

• B Grind – Low-bounce design for shallow attack angles and firmer conditions

• T Grind – Lowest effective bounce for maximum versatility on tight lies

• W Grind – Wide sole offering maximum forgiveness for steeper players

• E Grind – Eye2-style sole for consistent performance from bunkers and tight lies

“Finding the correct sole grind is key to unlocking wedge performance,” said Solheim. “That’s why custom fitting is so important, whether you’re a tour professional or a club golfer.”

Updated WebFit Wedge App

PING has also updated its WebFit Wedge app, allowing golfers to quickly identify the best s259 wedge setup for their game.

The browser-based tool requires no download or registration and is accessible via QR code in pro shops and at ping.com.

New Dyla-Grip for Greater Shot Control

The s259 wedges are fitted with PING’s new Dyla-Grip, featuring subtle hand-placement indicators to assist with gripping down, shaft lean and face manipulation.

The grip is ¾-inch longer with a reduced taper, designed to enhance feel and control on finesse shots around the green.

Specifications and Pricing

• Construction: 8620 carbon steel head, elastomer insert, precision-milled face and grooves

• Finishes: Hydropearl 2.0 Chrome; Midnight

• Stock Shafts: PING Z-Z115; PING Alta CB Blue (SR, R, S)

• Stock Grip: PING Dyla-Grip (Aqua -1/64″, White Standard, Gold +1/32″)

• RRP: £190 per club (steel shaft) / £200 per club (graphite shaft)

The PING s259 wedge series is available now for custom fitting at authorised PING retailers across the UK.

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HUNTINGTON BEACH, Calif. – Adding to their acclaimed ZXi line, SRIXON® announces the release of the Limited-Edition ZXi Black Chrome Irons, available in the ZXi7 and ZXi5 models. Designed for golfers who seek both performance and style, the ZXi Black Chrome Irons combine tour-proven precision with a sleek finish that enhances durability and reduces glare at address. The result is a bold, blacked-out aesthetic, all-while delivering the forged feel and control golfers expect from Srixon Irons.

“The modern golfer is looking for more than just performance, they want their equipment to reflect their style and individuality too,” said Casey Shultz, Senior Product Manager at Srixon. “With the Black Chrome Irons, we’re delivering on both fronts. Players get the precision and feel trusted on tour, along with a finish that stands out in the bag.”

Building on the excitement around the ZXi Black Chrome Irons, Srixon is also launching a limited-edition Blackout Collection of soft goods, with several Tour Staff players expected to wear and use pieces from the collection at The Genesis Invitational, bringing a bold new look to one of the PGA TOUR’s signature events. The lineup includes all-black golf bags, headcovers, and blackout headwear.

Tour-Proven Performance

Accumulating eight wins on the PGA TOUR in 2025 alone, the ZXi Iron line has earned its reputation on the professional stages and is trusted in the bags of some of the world’s best players. Now, with the Black Chrome finish, golfers can experience that same precision performance with a fresh edge.  

At the heart of Srixon’s ZXi Black Chrome Irons is the brand’s advanced forging process called i-FORGED. Engineered to deliver unparalleled consistency, responsiveness, and control, this formula was developed to strengthen and enhance each Iron, while maintaining a softer feel for superior performance.

For the low-handicap player, the ZXi7 Players Irons feature compact shaping with a thinner topline, narrow sole, shorter blade length, and minimal offset. The result is maximum workability paired with a razor-sharp look at address. The ZXi5 Iron, Srixon’s most potent blend of power and playability, gives golfers the perfect mix of distance, forgiveness, and control, all in an ultra-clean profile.

For more information on Srixon’s ZXi Limited-Edition Black Chrome Irons and see the full blackout collection, visit us.dunlopsports.com/srixon.

Pricing & Availability

ZXi7 Black-Chrome Irons (7pc Steel): $1,599.99

ZXi5 Black-Chrome Irons (7pc Steel): $1,599.99

Components: ZXi Black Chrome Irons will be equipped with the True Temper Dynamic Gold Tour Issue Gunmetal Shaft and Golf Pride MCC Grey Grip.

Blackout Collection:

Blackout Collection Staff Bag: $549.99

Srixon x Vessel Golf Stand Bag: $499.99

Blackout Collection S3 Stand Bag: $279.99

Blackout Tour Hat: $34.99

Blackout Headcover: $49.99

Pre-Sale Date: February 17, 2026

Launch Date: March 3, 2026

ABOUT Dunlop Sports Americas:

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

CONTACT INFORMATION:

DUNLOP SPORTS AMERICAS

Noelle Zavaleta

noellezavaleta@srixon.com

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TINLEY PARK, Ill. — Bettinardi Golf today announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. The collection will be available starting February 19, 2026 at 10 am CT at bettinardi.com, Studio B Oak Brook, and shop.buffalotracedistillery.com, in limited quantities.

The release represents Bettinardi Golf’s third collaboration with brands from Buffalo Trace Distillery, following previous partnerships rooted in a shared respect for American craftsmanship, patience in process and attention to detail.

At the center of the W.L. Weller x Bettinardi collection are limited-edition putters, precision-milled from a solid block of steel at Bettinardi’s Tinley Park, Illinois manufacturing facility. Each putter features custom design elements influenced by W.L. Weller’s wheated bourbon legacy, with finishes and detailing intended to reflect the warmth, depth, and character associated with the brand. The collaboration extends beyond putters to include a complete lineup of coordinating accessories including a ball marker, divot tool and assorted headcovers

W.L. Weller is known for its use of wheat instead of rye as a flavoring grain, producing a softer, smoother bourbon profile that distinguishes the brand within the American whiskey category. That philosophy closely aligns with Bettinardi’s one-piece milling approach, which prioritizes feel, consistency, and precision through complete in-house manufacturing in the United States.

“This collaboration with W.L. Weller continues a relationship we value greatly with the Buffalo Trace Distillery team,” said Sam Bettinardi, President of Bettinardi Golf. “Weller’s history and approach to craftsmanship mirror the way we think about product design — taking the time to do things the right way.”

“From the putters to the accessories, every piece in this collection was designed with purpose,” Bettinardi added. “The goal was to create items that feel authentic to both brands and that golfers will enjoy using.”

“Our work at Buffalo Trace has never been just about exceptional whiskey. It’s also about culture, creative connection, and partnerships that amplify our values in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery.  “Bettinardi’s relentless pursuit of precision mirrors our own approach to crafting great bourbon. This collection brings together two true originals: Weller, the World’s Original Wheated Bourbon, and Bettinardi, a pioneering original in golf.”

The Bettinardi x W.L. Weller collection will be available starting February 19, 2026, through Bettinardi.com, Bettinardi Studio B locations, and Buffalo Trace’s online store.

The license agreement between Bettinardi and Weller was brokered by Brandgenuity, the exclusive licensing agency for Sazerac.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to American manufacturing, Bettinardi produces its putters, headcovers, and metal accessories in the USA, with every putter designed, milled, and assembled domestically. The company’s forged irons and wedges are designed and assembled in the United States. Bettinardi Golf has recorded more than 100 professional victories worldwide.

About W.L. Weller and Buffalo Trace Distillery

W.L. Weller bourbons are produced at Buffalo Trace Distillery in Frankfort, Kentucky. Known as the Original Wheated Bourbon, W.L. Weller uses wheat as a secondary grain, resulting in a softer, smoother bourbon profile. Buffalo Trace Distillery is one of the oldest continuously operating distilleries in the United States and produces a portfolio of acclaimed American whiskeys.

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, KFC, Royal Shakespeare Company, Kona Ice, Kao (Jergens, John Frieda), Sazerac (Fireball Whisky, Buffalo Trace Bourbon, Southern Comfort), Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.

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PING has unveiled its latest range of cart bags, thoughtfully designed to suit the needs of a wide variety of golfers.

The refreshed lineup includes three updated models – DLX, Pioneer, and Traverse – each offering distinct features to match different styles and preferences. Whether you’re after maximum storage or a well-balanced design, PING’s latest cart bags bring together advanced technology, versatility, and sleek, modern design.

DLX

For those seeking total versatility with a refined, Tour inspired look, the DLX delivers exceptional storage in a high-quality and durable finish. Featuring 15 thoughtfully designed pockets – including dual valuables compartments, deployable shoe pouches, and upper and lower magnetic pockets with moulded grips for easy access – the DLX is as practical as it is premium. Every detail has been thought about and applied in a minimalistic way, including tee and pencil pockets and metal zippers that tuck away for a clean aesthetic.  The enlarged putter well and vinyl leather construction enhance durability, offering a soft-touch feel that’s easy to clean.
Price: £329.00

Pioneer

With 16 pockets and an impressive 35L of pocket volume, the Pioneer provides a home for everything. This bag is made for golfers who demand maximum storage – from extra apparel to accessories and valuables. A redesigned 15-way top includes an enlarged putter well, while a removable, clip-in valuables pouch adds even more functionality to an already versatile design. Features are the name of the game with Pioneer, which now boasts a specific alignment stick sleeve, designed to sit against the body of the bag so not to rattle whilst playing. The rain hood comes as standard, zipped neatly around the back of the bag with a stretch cord attachment so it won’t get lost.
Price: £249.00

Traverse

Designed for golfers who seek seamless organisation, the Traverse returns with a refreshed look and performance-driven features. A re-engineered 14-way top offers durability and dedicated spaces for each club, including a spacious putter well, while a new tiered pocket design ensures easier access and improved functionality. Additional updates include a designated rangefinder pocket with clear, accented dividers with elastic binding and an overall streamlined aesthetic.
Price: £219.00

PING continues to lead in weatherproof innovation with the Pioneer Monsoon – a water-repellent constructed cart bag engineered for wet-weather play. Seam-sealed pockets and mesh slip compartments ensure essentials stay dry in even the toughest conditions.

Completing the lineup is the PING Tour Staff bag, trusted by PING professionals around the world. Now lighter at 10.6 lbs, this tour-calibre bag features 13 spacious pockets, full-length apparel compartments, and customisable ball and belly panels – offering pros and amateurs alike a premium tour-level experience.

The full range is available now at your local PING retailer or online at:
https://eu.ping.com/en-gb/bags

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World’s Leading Golf-Grip Maker Raises the Bar on Putter Grip Innovation, New Offering Delivers Consistent Feel Beneath Both Hands 

PINEHURST, N.C. – Golf Pride, a leading innovator in golf equipment and the maker of the world’s most popular golf grips, introduces ZERO TAPER putter grips. The parallel shape provides a comfortable and familiar look and feel for many players, while innovative design features were purposefully-engineered to optimize hand placement and encourage consistent grip pressure. This helps square the putter face at impact, leading to more confidence and better results on the greens. 

Available at retailers nationwide and online starting February 17, ZERO TAPER grips are available in two sizes–medium and large–with three distinct colorways to suit a variety of player preferences: black, blue, and red. 

Leaning on more than 75 years of expertise, coupled with extensive consumer testing, Golf Pride designed ZERO TAPER to enhance both performance and comfort. Here are the key benefits:

• • Consistent Hand Feel: The uniform geometric shape ensures that both the lead and trailing hands have the same feel, promoting a more synchronized stroke for those who prefer non-tapered putter grips.
  • Improved Face Awareness: The deeper side profile provides maximum feedback, allowing golfers to sense, control and better square the putter face.
  • Ergonomic Anchor Point: The unique horseshoe-shaped backside creates a natural and comfortable resting place for finger folds.

• Repeatable Hand Alignment: Visual cues guide hand placement to ensure consistency in how golfers are gripping ZERO TAPER. 
• Balance and Stability: The grips maintain a consistent weight profile across all sizes, preserving the putter’s sweet spot and making it easier to feel the position of the putter head throughout the stroke.

ZERO TAPER joins the popular Reverse Taper, launched in 2024, as one of Golf Pride’s only grips constructed using polyurethane. This provides the ideal feel, texture and weight, ensuring the new grips are soft, yet responsive. Unique traction elements and visual cues assist with finger placement and cater to different gripping styles. 

“Two years ago, we introduced Reverse Taper, and it quickly became one of the top-selling putter grips worldwide. With ZERO TAPER, we’re building on that success by offering players who favor a consistent geometric shape a grip that meets their needs,” says James Ledford, President of Golf Pride. “Whether we’re designing full-swing or putter grips, our brand’s mission is to create products that inspire confidence, enabling players of all skill levels to perform their best.”

ZERO TAPER is the latest grip from Golf Pride that was conceptualized, designed and tested at the company’s state-of-the-art Global Innovation Center in Pinehurst, N.C. Situated next to the renowned Pinehurst No. 8, the GIC serves as the hub for global consumer research, product design and brand marketing.

Starting February 17, ZERO TAPER will be available for purchase in-store and online for $34.99. To sign up for email updates on ZERO TAPER and learn more about the entire 2026 Golf Pride product offering, please visit www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

MEDIA CONTACT
Zach Sepanik
616.307.8067
Manager, Buffalo Groupe
zsepanik@buffalogroupe.com

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workshop—a significantly enlarged space designed to allow multiple club technicians to work simultaneously without obstruction.

Every Mizuno staff player’s preferred shafts, grips and heads are now carried onboard, ensuring that equipment can be adjusted, rebuilt, or customised on-site with speed and precision. A new laser engraving machine brings wedge personalisation and bespoke putter sight-lines directly into the truck, providing services that were previously only possible off-site.

Alongside the workshop is the 13.5-square-metre player service area, a welcoming and highly functional space where tour staff can collect their weekly allocation of hats, gloves, balls, towels and other essentials from dedicated pigeonholes.

LIFE ON TOUR

The area is equipped with two fridges, a microwave grill, coffee machine, large sofa and a high-top desk with multiple workstations—making it as comfortable as it is practical during the high demands of tournament weeks.

At the front of the vehicle, Mizuno has introduced a 14.8-square-metre office and showroom designed with complete flexibility in mind.

Outfitted with modular furniture and a slat wall system throughout, the space can be rapidly reconfigured to support operational meetings, product displays, or brand showcases.

While its primary function is to serve the needs of Mizuno’s golf division, the area also provides potential for use during retail activations, offering a premium, on-brand environment wherever it’s parked.

Crowning the new truck is a roof terrace—a distinctive feature that offers guests a unique perspective on the week’s action.

Overlooking practice ranges, event villages or activation zones, the terrace transforms the truck into a premium hospitality space, bringing partners and visitors closer to the game in a way that few other tour vehicles can offer.

Beyond its layout and design, the new truck is fitted with modern technological upgrades to support the daily demands of tour life.

High-speed internet via Starlink ensures seamless connectivity, while a Sonos sound system allows different music to be played across three independent zones. Full air conditioning throughout ensures that the interior remains comfortable and efficient in all weather conditions.

This latest investment signals a new chapter for Mizuno’s DP World Tour operations.

Designed to deliver an exceptional level of service to its staff players and the team of expert fitters and technicians, the new truck also provides a flexible and powerful platform for brand engagement at the biggest events in European golf.

True to Mizuno’s heritage, the project reflects the brand’s deep-rooted focus on craftsmanship and innovation—values that continue to drive its growth.

Custom fitting remains a core pillar of Mizuno Golf’s business, and this latest development further cements the brand’s commitment to that ethos.

With its expanded capabilities and vastly upgraded on-site experience, the Mizuno Tour Truck is set to become a standout presence wherever it goes.

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Meticulously Restored and Performance-Tuned Classics for the Modern Golfer

ORLANDO, FL — Alley Group LLC (TAG) today announced the official launch of its TAG Heritage program at the 2026 PGA Show in Orlando (Inventors’ Showcase Stand 3904A). TAG Heritage is a boutique restoration and performance-calibration offering focused on one of golf’s most iconic putter designs: the classic Bulls Eye–style blade.

Founded by Allen Alley, Alley Group Golf acquires authentic, pre-owned vintage Bulls Eye® putters from the secondary market and subjects each one to a comprehensive, precision restoration and performance-tuning process. The result is not a replica or a newly manufactured club, but a meticulously restored and significantly enhanced original—optimized for modern performance while preserving the soul and character of a true classic.

The inspiration behind TAG Heritage simple: What would the legendary John Reuter Jr.’s classic putter feel like if it were restored and calibrated using today’s precision measurement, manufacturing tools, and modern understanding of putter physics?

“Some designs are timeless for a reason,” said Allen Alley, Founder of TAG. “The classic Bulls Eye–style putter is one of the purest, most honest shapes ever put in a golfer’s hands. With TAG Heritage, we start with a genuine original and then carefully restore, true, and recalibrate it using everything we now know about weight distribution, torque, moment of inertia, stability, and precision manufacturing.”

Each TAG Heritage putter undergoes a multi-stage process that includes geometric truing, surface restoration, precision polishing, and the integration of mass tuning to optimize balance, feel, and stability. Final calibration is performed to tightly controlled tolerances that were simply not achievable when these putters were originally produced.

Rather than altering the iconic silhouette, Alley Group Golf focuses on purity of form, balance, and feedback—delivering a putter that looks and feels like a cherished classic, but performs to modern expectations.

“Our goal isn’t to change history,” Alley added. “It’s to respect it, restore it, and refine it—to let these wonderful old designs finally perform at their full potential.”

The TAG Heritage restored and calibrated putters will debut at the 2026 PGA Show in Orlando in the Inventors’ Showcase beginning January 21 and will be offered in limited quantities, with each putter individually restored and tuned.

More information about Alley Group Golf and the TAG Heritage program can be found at: www.AlleyGroupGolf.com

Intellectual Property, Trademark, and Historical Reference Notice

Bulls Eye® is a registered trademark of its respective owner. Alley Group LLC is not affiliated with, endorsed by, or sponsored by the trademark owner. John Reuter Jr. is referenced for historical and descriptive purposes only.

Each TAG Heritage putter begins as a genuine, pre-owned Bulls Eye® putter that is independently acquired by Alley Group LLC and subsequently restored, modified, and performance-calibrated. Restoration, modification, calibration, and branding services are performed solely by Alley Group LLC and are not original to, authorized by, or associated with the trademark owner.

TAG Heritage restoration work incorporates proprietary design elements protected by U.S. Design Patent USD1087260S1.

All trademarks and product names referenced are the property of their respective owners.

The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 20-23, 2026. The event remains a trade-only event, not open to the public. Visit PGAShow.com for event details and industry-only registration.

About Alley Group Golf

Alley Group Golf is a boutique golf equipment company focused on precision restoration, performance calibration, and uncompromising craftsmanship. Founded by Allen Alley, the company applies modern engineering methods to classic designs to create exceptional equipment for golfers who value both tradition and performance.

About PGA Golf Exhibitions

The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and  Facebook.

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The Legends Tour has unveiled its 2026 global schedule and confirmed a new era for the circuit as it officially becomes the Staysure Legends Tour.

The rebrand follows the appointment of Staysure as title sponsor and signals an ambitious new chapter, featuring a refreshed identity, an expanded international calendar and a continued focus on elite over 50s competition.

With Ryder Cup captains, Major champions and proven Tour winners joined by an influx of new talent, the 2026 season promises to blend experience with emerging storylines across some of the game’s most recognisable venues.

Global schedule signals bold new chapter

The 2026 campaign will span the UK and Ireland, Europe, America, the Caribbean and Asia, underlining the Tour’s growing international reach.

The season begins in February in Marbella at Aloha, where home favourites José María Olazábal and Miguel Ángel Jiménez are set to headline a strong field.

The circuit then returns to Barbados in late April for an event at Apes Hill hosted by Masters champion and 2006 Ryder Cup captain Ian Woosnam.

The Tour’s flagship event, the Staysure PGA Seniors Championship, will again be hosted by former Ryder Cup captain Colin Montgomerie at Trump International Scotland in Aberdeen.

The August tournament will be the first professional event staged on the venue’s New Course, marking a significant milestone for both the club and Scottish golf.

Three senior Major championships also feature prominently on the schedule. The season’s Major run begins with the Senior PGA Championship in Florida in April, followed by the US Senior Open in Ohio in July.

It concludes with the ISPS HANDA Senior Open at Gleneagles, the iconic host venue of the 2014 Ryder Cup, providing a fitting stage for one of the most prestigious titles in senior golf.

Further highlights include a co sanctioned PGA Tour Champions event in Portugal at the end of July, bringing leading international names together at the Els Club in Vilamoura.

Amateur opportunities remain central

Alongside its professional offering, the Staysure Legends Tour will continue to provide amateur golfers with the chance to tee it up alongside some of the game’s greats.

Pro am formats and competitive tournament experience events remain a cornerstone of the schedule, offering unique access to legends of the sport.

Staysure, founded in 2004, is one of the UK’s most trusted travel insurance providers, specialising in cover for the over 50s, including those with pre existing medical conditions.

With global expansion a priority, the company’s ambitions closely mirror those of the Tour.

David Adams, Managing Director of the Staysure Legends Tour, said the 2026 calendar reflects the circuit’s growth and direction.

“We are incredibly excited to announce our 2026 schedule and to begin this new era as the Staysure Legends Tour,” he said. “The breadth of the calendar, the quality of the venues and the global nature of the Tour reflect how far it has come.

With tournaments across the UK and Ireland, Europe, America and Asia, encompassing three senior Majors and world class destinations, 2026 promises to be a landmark season.”

Ryan Howsam, Chairman of both Staysure and the Staysure Legends Tour, added that the partnership strengthens the platform’s long term ambitions.

“The Staysure Legends Tour represents the very best of the game’s experience and competitive spirit. Aligning Staysure with the Tour allows us to support a global sporting platform built on trust, quality and long term ambition. The strengthened schedule and new identity reflect the direction of travel and the opportunities ahead.”

Building on momentum from 2025

The announcement follows a standout 2025 season, which saw Australian Scott Hend clinch the Order of Merit title after a dominant campaign.

A multiple winner on the DP World Tour and Asian Tour, Hend led a year that also featured a wave of rookies challenging established names.

Ryder Cup players Jamie Donaldson, Stephen Gallacher and David Howell were among those in contention, alongside seasoned campaigners Johan Edfors, Anthony Wall, David Drysdale and Steve Webster.

Darren Fichardt was crowned Barry Lane Rookie of the Year after impressing across both the Legends Tour and the DP World Tour, highlighting the depth and evolving competitiveness of the circuit.

With Ryder Cup pedigree, Major winning talent and an increasingly global footprint, the 2026 Staysure Legends Tour is set to deliver another compelling season. Further additions to the schedule are expected to be confirmed in due course.

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