Srixon – Ultra Golfing

Inside the Srixon tour truck—and getting elite players to accept new gear

admin — Sat, 23 May 2026 15:16:05 +0000

The PGA Tour equipment landscape is a total pressure cooker. On any given Tuesday morning during a tournament week, a guy walks into the truck, hands over a club, and expects a fix in the 30 minutes before his tee time.

With all the focus on launch monitors, endless adjustability, and the retail marketing hype machine, you’d assume a tour rep’s life is a constant cycle of radical overhauls and chasing extra yards.

But if you sit down inside the Srixon truck with Michael Jolly, Srixon’s director of tour operations, a very different picture emerges. Out here, elite performance isn’t about reinventing the wheel every January. It’s built on something way more fragile: trust, baseline maintenance, and the art of subtlety.

The power of doing less

To really understand Srixon’s tour philosophy, you just have to look at the numbers. Jolly dropped a crazy stat regarding their PGA Tour crew: across 15 full-time staffers, the brand grabbed eight global wins last season.

But here’s the kicker: After the very first tournament of the year, exactly zero players changed their iron shafts.

“So much of our work on tour with our staff in particular is just maintenance,” Jolly says. “Making sure lofts and lies are in check, and providing fresh wedges. It’s incredibly low maintenance.”

That kind of consistency runs deep, especially when it comes to the development of their flagship irons like the ZXI7 line. While consumers demand massive visual changes to justify buying new clubs, tour players are total creatures of habit. When Srixon tweaks an iron profile, the changes are typically minimal to the naked eye. Only the real gear heads can pick ’em out. We’re talking about tiny, subtle modifications, based on feedback, about how a pitching wedge top-line looks at address, slight adjustments to the par area, off-set etc.

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The baseline is already so high that the general reaction from staffers when a new prototype drops isn’t excitement for something different. It’s usually: Please, just don’t mess it up. The goal for Jolly and his team is strictly incremental — maybe a tiny optimization of the V-Sole turf interaction or a hair better feel — without losing the shape the player trusts.

“Please dont mess this up” is something I’ve actually heard in my time on Tour. I used to always say “just play the hits,” and in some cases that’s a perfect statement. Just let good be good, at least at a Tour level.

Moving beyond the sales pitch

The big differentiator on tour right now isn’t who has the flashiest product launch; it’s who has built the deepest layer of trust. The truck isn’t a retail shop, and the guys running it don’t act like salespeople.

Jolly notes that the real breakthroughs rarely happen during a frantic session on the tournament range. They happen when things slow down. The real trick is building a relationship solid enough that a player can grab a prototype, hit a shot, and just process what they’re seeing in total silence.

Elite ball-strikers — think Shane Lowry or Keegan Bradley — have a scary amount of sensitivity when it comes to club geometry. They notice a fractional change in launch angle, spin, or peak height instantly. A tour rep isn’t there to hype up a product; they’re there to be a sounding board, protect that player’s consistency, and know how their swing might shift when the pressure of a major championship gets turned all the way up.

There is an art to getting the tour rep job right. The best ones I’ve seen not only understand their player but also understand how to say NO in many cases. That’s where the bond between rep and player is so important. If I look back to the relationship between Tommy Fleetwood and TaylorMade’s Adrian Rietveld, they have so much trust that even mistakes are treated as part of the learning process. Mike Jolly and his team at Srixon run the same game plan and it shows.

Cracking the ball code

That same incremental, player-first philosophy has fueled Srixon’s massive leap forward in the golf ball category over the last few seasons. On tour, getting players to switch balls is notoriously difficult — if the window or the spin profile changes even fractionally off a short iron, a player’s confidence vanishes.

Instead of forcing a single “one-size-fits-all” model down the staff’s throat, Jolly’s team relies on an exact three-ball matrix — the Z-STAR, the XV, and the Diamond — that covers the entire spectrum of elite delivery styles.

Srixon Z-Star 9 2025

Z-STAR delivers maximum greenside spin for unmatched control and stopping power. Its premium 3-piece construction provides skilled players with complete tour performance from tee to green, making it the ideal choice for golfers seeking precision and feel around the green. Product Details: New Thin, Premium Urethane Cover with Biomass: Each Z-STAR Series golf ball features an extra-thin, premium urethane cover for tour-caliber greenside spin, feel, and control. Engineered with Biomass—a durable, plant-derived material—this cover reduces carbon emissions during manufacturing, offering both performance and environmental benefits. New FastLayer DG Core 2.0: Starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and maximum spin on approach shots. Spin Skin+ Coating: A durable coating that digs deep into Wedge and Iron grooves, maximizing spin for better control and stopping power. It also resists dirt and grime to maintain consistent performance. 338 Speed Dimple Pattern: Designed for less drag and more lift, this aerodynamic pattern boosts overall distance and stability—even in tough wind conditions.

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The truck is currently split pretty evenly between the heavy-hitting XV users and guys playing the Diamond ball, which has quietly become a massive weapon for players like Shane Lowry. The engineering trick there was brilliant in its subtlety: give elite players a ball that spins more with their mid-and-short irons so they can actually hold firm, tucked major championship pins, but ensure it doesn’t balloon or over-spin off the tee. Because R&D has stayed perfectly aligned with real tour feedback, Srixon has achieved a rare feat out here — nearly their entire staff is playing a current, in-line ball rather than hoarding old models from three cycles ago.

A universal blueprint

That specific approach is exactly why Srixon gear keeps finding its way into the bags of non-staffers. The ZXI7 cavity back has quietly become one of the most common choices for free agents out here who need a clean, reliable iron that blends seamlessly with other OEMs across the bag.

At the end of the day, Srixon’s tour presence is a lesson in smart equipment management. By focusing heavily on turf interaction, keeping tolerances exact, and treating product design as a slow evolution rather than a hard pivot, they keep their guys ready for the most brutal tracks in golf.

In a sport where everyone is constantly grinding for an edge, Srixon’s superpower is knowing exactly when to stay out of the way.

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Srixon Debuts Spring Collection in Celebration of Timeless April Tradition

admin — Fri, 24 Apr 2026 19:58:48 +0000

HUNTINGTON BEACH, Calif., – Srixon is welcoming the start of golf’s most anticipated spring tradition with the launch of its new Limited-Edition Spring Collection, a bold yet classic lineup of gear inspired by the unmistakable green-and-white color palette synonymous with the year’s first major championship.

“Spring is when the energy around the game really starts to build,” said Felix Teodoro, Product Management Analyst at Srixon. “This collection taps into that momentum with a look that’s both fresh and rooted in the traditions of this major championship, while capturing the excitement of the season.”

Designed to stand out while paying homage to the traditional look of the tournament, the Limited-Edition Spring Collection features a complete assortment of accessories, including three different style golf bags: a Tour Staff Bag, traditional Stand Bag, and a Sunday Bag. Inside the bags, a hidden design detail features subtle badge-style graphics that nod to one of the game’s most exclusive traditions, typically reserved for a small group of longtime patrons. Headcovers, headwear, and towels round out the collection, giving golfers a cohesive look to their bag all season long.

The Srixon Tour staff will carry the limited-edition Staff Bag and Headcover throughout the championship, bringing the collection’s signature look inside the ropes while they compete on one of golf’s biggest stages.

From the premium Tour Staff Bag, designed to command attention on the course, to the lightweight Sunday Bag built for relaxed rounds, each piece in the collection reflects the shift into peak golf season and the anticipation of more rounds ahead.

To shop Srixon’s Limited-Edition Spring Collection, visit us.dunlopsports.com/srixon.

Pricing & Availability

Spring Major Collection Staff Bag: $549.99
Spring Major Collection Stand Bag: $399.99
Spring Major Collection Sunday Bag: $199.99
Spring Major Collection Headcovers: $39.99
Srixon Major Hat: $34.99
Spring Major Collection Towel: $29.99

Launch Date: April 1, 2026

**ABOUT Dunlop Sports Americas:**

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

CONTACT:
Noelle Zavaleta
noellezavaleta@srixon.com

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Cleveland, Srixon and SWAG go all in with High Roller gear

admin — Mon, 30 Mar 2026 00:19:40 +0000

Cleveland, Srixon and SWAG add casino style to proven wedges and balls with a limited High Roller release that’s all about personality.

There are plenty of ways to chase better golf. New driver, new swing thought, maybe even a new putting grip you swear is “the one” this time.

And then there’s this.

Cleveland Golf, Srixon and SWAG are back with another limited-edition collaboration, the “High Roller” collection, and it feels like it was pulled straight out of central casting for “Ocean’s 11.” The Frank Sinatra version, please. Red felt. Face cards. A little swagger. You can almost hear Sammy Davis crooning in the background and Don Rickles busting someone chops in the front row at The Sahara as you pull a wedge from the bag.

Here’s the thing, though: nothing here is actually new. The wedges are Cleveland’s RTZ Black Satin models. The golf balls are Srixon’s Z-STAR Diamond. If you’ve played them before, you already know the story, and it’s a good one.

The RTZ wedges are designed to create extra control, feel and spin around the greens. The Z-Star Diamond blends distance off the tee with a soft urethane cover to provide Tour-level performance.

In other words, the gear is already proven, so the house knows exactly what it’s dealing. What’s changed is everything you see.

Each wedge is tied to a playing card, from Jack (50, 52 degrees) to Queen (54 degrees) to King (56 degrees) to Ace (58 degrees), with a Joker (60 degrees) added in the mix. The designs are unmistakably SWAG. Bold, a little irreverent and about as far from standard “Tour-issue” as you can get. These aren’t clubs that blend in quietly. They walk into the room like they own the joint.

The golf balls follow suit with diamond-themed graphics that tie everything together. Same three-piece, Z-STAR Diamond construction, just dressed for a night on the Strip.

And honestly, that’s the play here, because golf has always had a little bit of Vegas in it. You try a carry over water you probably shouldn’t. You convince yourself a flop shot is absolutely the right call. You stand on the first tee box and say to the other guys in your foursome, “Let’s make this interesting.”

This collection oozes that mindset.

It’s not about unlocking new performance. The High Roller Collection is about how the gear makes you feel. And if pulling an Ace-inspired wedge gives you a jolt of extra confidence when you’re hitting to a tucked pin, that’s not nothing. Confidence in golf can be like a hot streak at the table. When it shows up, you ride it.

There’s also a bigger shift happening in equipment right now.

For years, everything looked clean, simple, almost uniform. That still matters, but plenty of golfers want something with personality. Something that says a little bit about who they are before they even hit a shot. That’s where SWAG has built its identity, and collaborations like this show the larger brands are willing to play along.

The key is they didn’t mess with the fundamentals. The RTZ wedges still deliver performance. The Z-STAR Diamond is an elite ball. You’re not giving anything up, you’re just changing the vibe.

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Designed for Zero Distractions: Srixon Unveils ZXi Black Chrome Irons

admin — Wed, 18 Mar 2026 21:11:25 +0000

HUNTINGTON BEACH, Calif. – Adding to their acclaimed ZXi line, SRIXON® announces the release of the Limited-Edition ZXi Black Chrome Irons, available in the ZXi7 and ZXi5 models. Designed for golfers who seek both performance and style, the ZXi Black Chrome Irons combine tour-proven precision with a sleek finish that enhances durability and reduces glare at address. The result is a bold, blacked-out aesthetic, all-while delivering the forged feel and control golfers expect from Srixon Irons.

“The modern golfer is looking for more than just performance, they want their equipment to reflect their style and individuality too,” said Casey Shultz, Senior Product Manager at Srixon. “With the Black Chrome Irons, we’re delivering on both fronts. Players get the precision and feel trusted on tour, along with a finish that stands out in the bag.”

Building on the excitement around the ZXi Black Chrome Irons, Srixon is also launching a limited-edition Blackout Collection of soft goods, with several Tour Staff players expected to wear and use pieces from the collection at The Genesis Invitational, bringing a bold new look to one of the PGA TOUR’s signature events. The lineup includes all-black golf bags, headcovers, and blackout headwear.

Tour-Proven Performance

Accumulating eight wins on the PGA TOUR in 2025 alone, the ZXi Iron line has earned its reputation on the professional stages and is trusted in the bags of some of the world’s best players. Now, with the Black Chrome finish, golfers can experience that same precision performance with a fresh edge.

At the heart of Srixon’s ZXi Black Chrome Irons is the brand’s advanced forging process called i-FORGED. Engineered to deliver unparalleled consistency, responsiveness, and control, this formula was developed to strengthen and enhance each Iron, while maintaining a softer feel for superior performance.

For the low-handicap player, the ZXi7 Players Irons feature compact shaping with a thinner topline, narrow sole, shorter blade length, and minimal offset. The result is maximum workability paired with a razor-sharp look at address. The ZXi5 Iron, Srixon’s most potent blend of power and playability, gives golfers the perfect mix of distance, forgiveness, and control, all in an ultra-clean profile.

For more information on Srixon’s ZXi Limited-Edition Black Chrome Irons and see the full blackout collection, visit us.dunlopsports.com/srixon.

Pricing & Availability

ZXi7 Black-Chrome Irons (7pc Steel): $1,599.99

ZXi5 Black-Chrome Irons (7pc Steel): $1,599.99

Components: ZXi Black Chrome Irons will be equipped with the True Temper Dynamic Gold Tour Issue Gunmetal Shaft and Golf Pride MCC Grey Grip.

Blackout Collection:

Blackout Collection Staff Bag: $549.99

Srixon x Vessel Golf Stand Bag: $499.99

Blackout Collection S3 Stand Bag: $279.99

Blackout Tour Hat: $34.99

Blackout Headcover: $49.99

Pre-Sale Date: February 17, 2026

Launch Date: March 3, 2026

**ABOUT Dunlop Sports Americas:**

CONTACT INFORMATION:

DUNLOP SPORTS AMERICAS

Noelle Zavaleta

noellezavaleta@srixon.com

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Srixon updates Q-Star Tour, Divide and Ultispeed for 2026

admin — Tue, 17 Mar 2026 14:09:48 +0000

New Spin Skin+, Biomass urethane and Trackline alignment headline Srixon’s updated Q-Star family, built for moderate swing speeds.

Gear: Srixon Q-Star Tour, Q-Star Tour Divide, Q-Star Ultispeed with Trackline

Price: $39.99 per dozen (Q-Star Tour, Divide), $29.99 per dozen (Q-Star Ultispeed)

Specs: Three-piece, urethane cover, 74 compression (Q-Star Tour, Divide); Three-piece, ionomer cover, 85 compression (Q-Star Ultispeed).

Available: March 3

Who it’s for: Golfers with moderate swing speeds who want a softer feel without giving up distance, plus players who value visual feedback on the greens.

What you should know: Srixon has refreshed its entire Q-Star lineup for 2026, adding Spin Skin+ to the Tour models, a glossy urethane finish to the Divide series, and launching a new Ultispeed with a new visual alignment system.

The Deep Dive: Golfers with powerful, repeatable swings can get the most out of Tour-level golf balls like Srixon’s Z-Star, Z-Star XV and Z-Star Diamond, but the reality is most golfers don’t swing the club like Brooks Koepka, Hideki Matsuyama or Keegan Bradley. For years, the Q-Star franchise has lived in that space that provides excellent greenside spin, solid distance off the tee and a softer feel than Srixon’s most-premium offerings, but for 2026, Srixon didn’t just tweak the Q-Star family. The Japanese company sharpened it.

Let’s start with the Q-Star Tour, the three-piece, urethane-covered model built for players who want short-game control without the hard feel of a 100-plus compression ball. It remains at 74 compression, which means it will feel softer with every club in your bag, but this generation gets Spin Skin+, Srixon’s most advanced coating, designed to increase friction between the cover and your wedge grooves. The result is more stopping power on approach shots and more grab on chips, pitches and other shots around the green.

The cover itself is still ultra-thin urethane, but Srixon has added a new material it calls Biomass. It’s a plant-based material that reduces carbon emissions during production of the ball, so while it doesn’t enhance performance, it allows Srixon to create the same level of feel, spin and speed while reducing the environmental footprint.

Inside the Q-Star Tour, the FastLayer Core transitions from soft in the center to firmer toward the edge, a design that helps gofers with a driver swing between 85 and 100 mph maximize speed while keeping iron and wedge shots feeling responsive. It’s paired with Srixon’s 338 Speed Dimple pattern to reduce drag early in flight and maintain lift as the ball descends, resulting in a mid-high trajectory that’s stable in the wind.

For golfers who want that same performance but crave visual feedback, the Q-Star Tour Divide returns with meaningful updates. The 2026 version features a glossy urethane cover with Biomass and Spin Skin+ for the first time, to go along with the two-tone color design. The 360-degree seam line helps with alignment on the greens, and the spinning strobe effect makes it easier to see the degree and rate of spin on chips and pitches.

If you practice short-game shots, the Divide can also provide feedback. Miss a wedge slightly thin or open the face too much and you’ll see it immediately in how the colors blur. The Q-Star Divide is available in white/pink, white/lime green, yellow/red and yellow/orange.

Then there’s the new Q-Star Ultispeed with Trackline, which leans more heavily into speed than Q-Star Tour balls. It’s a three-piece, ionomer-covered ball with an 85 compression that is built around an updated FastLayer Core and the same 338 Speed Dimple pattern to promote a high, penetrating flight. The Ultispeed should provide ample short-iron and greenside spin compared to typical distance balls (but not as much as the Q-Star Tour).

The attention-grabbing feature is Trackline, a two-stamp alignment system. One side of the ball maintains a traditional look, while the bold graphic on the other side can be lined up on putts or used to monitor roll and spin. Think of it as a subtler cousin to Divide, designed for golfers who want help with alignment but prefer a more classic aesthetic.

In short, the 2026 Q-Star family offers three distinct answers to the same question: how do you get more performance without swinging harder? If you want maximum greenside control and a soft feel, Q-Star Tour is the play. If you’re a visual learner who wants to see your line and spin, Q-Star Tour Divide adds feedback. If distance is priority one, Ultispeed with Trackline brings speed with just enough spin to keep things playable.

No tour card required. Just a swing speed that resembles the rest of us.

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