15 percent sitewide savings at GolfForever.com available April 4 – 13

Aspen, CO. — GolfForever, the industry-leading at-home golf fitness and wellness system designed to help everyday golfers move better, play better, and enjoy the game pain-free for the long run, is kicking the season off with  15 percent sitewide savings from April 4 – 13.

April and the year’s first major championship has long signaled the start of the golf season. The difference between a good season and a great season often comes down to how well your body moves. No one knows this better than GolfForever Tour Athlete Scottie Scheffler, winner of the 2022 and 2024 Masters, who enters 2026 one U.S. Open shy of a Career Grand Slam.

Whether you’re an elite athlete or aiming to break 80 for the first time, play pain-free, gain more distance and consistency, or simply finish the year stronger than you start it, your season should start with creating the foundation – your body. GolfForever helps golfers build the body behind the swing through personalized training that improves mobility, strength, and movement patterns by removing physical limitations. Just 15 minutes a few times a week adds up to real results, unlocking more speed, consistency, and confidence as the season gets underway.

You can find the GolfForever Training System that’s personalized for your needs on GolfForever.com and start down the path of greater strength, flexibility, balance, and mobility. Soon, you’ll experience the benefits in the ways your body feels and the way you perform on the golf course.

“Masters week is an exciting time for golfers because it’s the first major championship of the year and unofficial kickoff to golf season for many across the country,” said Jon Levy, GolfForever SVP of Brand and Communications. “Our Season Opener Sale is the perfect opportunity for golfers to channel this excitement into real results on the course this year because playing your best starts with a body that can move freely and consistently in your swing. That’s what you get with GolfForever – the strength, mobility and balance you need to feel your best and play your best.”

These limited-time savings can be used on GolfForever’s training systems that feature the GolfForever Swing Trainer, a one-year membership to the 4.9 App Store-rated GolfForever app, and a specially-curated combination of equipment used in the app such as GolfForever’s Mini Bands+, Stability Ball+ and Massage Ball+:

Every GolfForever membership includes personalized movement, exercise, and pain-relief routines from expert trainers, doctors, and PGA TOUR coaches on the GolfForever app that build core strength, increase flexibility, and optimize swing mechanics. Most users report results after just a few sessions and dramatic improvements in fitness and golf performance.

World No. 1 golfer and reigning Player of the Year Scottie Scheffler has trusted the game’s leading golf mobility and recovery program to help him win six times last season, including the Open Championship and PGA Championship. While more than 1,000 tour players use GolfForever, it was designed for the everyday golfer.  With the season just getting underway, there is no better time to train the body behind the swing. GolfForever helps golfers improve range of motion, speed, balance, and confidence, and with workouts that can take as little as 15 minutes a day, it fits easily into any golf preparation routine.

Scheffler started using GolfForever as an integral part of his training routine shortly before winning his first PGA TOUR event and first Masters in 2022. He hasn’t looked back since, trusting GolfForever daily to prepare for his biggest moments. Scheffler is joined by fellow GolfForever Tour Athletes Tom Kim and two-time major winner and 2023 Ryder Cup captain Zach Johnson, and thousands of amateur golfers who use GolfForever daily.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym, or the course, is a three-in-one training tool that additionally serves as premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the app, directly benefit the strength, mobility, and movement patterns in your golf swing. Those who purchase the Swing Trainer separately from one of the comprehensive Training Systems receive a free 30-day trial membership to the app.

GolfForever’s Season Opener Sale will be live on https://golfforever.com/majors-promo-golf-training-systems.

Learn more about GolfForever’s game-changing array of golf fitness products at GolfForever.com.

About GolfForever

GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance, and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe, highly effective for any golfer and proven to work, as evidenced by a pilot study that saw users who used GolfForever three days per week for 30 days gain an average of 26 yards with their driver.

With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 1,000 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to GolfForever.com or download the new mobile application on the Apple App Store for iOS or Google Play for Android.

Media Contacts:

Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

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VeloSurge Technology Powers Gotterup’s Huge WM Phoenix Open Victory

Link to High-Res Imagery

PHOENIX, Ariz.  – Bridgestone Golf staffer Chris Gotterup earned his second PGA Tour victory of the new season and fourth of his young career using the brand new Bridgestone TOUR B X with MindSet golf ball on Sunday at the WM Phoenix Open with a final round of 64 and 16-under-par total. The dramatic playoff victory marks Gotterup’s second win in less than a month (he won the Sony Open in January), making him the hottest player on the PGA Tour and the leader in 2026 FedEx Cup standings.

“This was another great highlight in my career, and I couldn’t have done it without Bridgestone and the new TOUR B X with MindSet” said the New Jersey native. “With the new TOUR B X, I’m getting max speed and distance off the tee, and total control when it matters most around the greens. As far as I’m concerned, this is the best golf ball I’ve ever played, and the sky is the limit for the rest of the season.”

Gotterup’s extraordinary play featured six birdies on the back nine and three on the front, allowing him to pass both Hideki Matsuyama and Scottie Scheffler on the way to victory. Gotterup was also fourth in driving distance for the week, third in shots gained approach, third in shots gained around the greens, and seventh in shots gained off the tee.

“We believe deeply in Chris’ ability, heart and competitiveness and knew he was destined for big things,” said Dan Murphy, president of Bridgestone Golf. “His ability to handle pressure and win against the best in the world is incredible to see from such a young player, and we’re thrilled that he’s doing it with our new TOUR B X golf ball and our 220 MB forged irons.”

The new TOUR B X golf ball is built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. Testing with Bridgestone TOUR staff members Chris Gotterup and Jason Day, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance across the board, making the new TOUR B family the most exciting and advanced available today.

To learn more about the TOUR B family of golf balls (X and XS for over 105 mph swingers, RX and RXS for under 105 mph swingers) and start playing the right golf ball for your game, please visit bridgestonegolf.com and try Bridgestone’s online ball fitting tool.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Kurt Kitayama, Boo Weekley, and Chris Gotterup.  Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact: Emily Scott, JDPR, emilys@jdpr.com

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Bridgestone’s new Tour B line of golf balls has been on the PGA Tour for less than a month, but already it’s off to a hot start.

With Chris Gotterup’s second win of the season at the WM Phoenix Open coming just three weeks after his first, the 2026 Bridgestone Tour B X ball has made an auspicious debut.

The new Tour B X features a new core material called Velo Surge, which, during testing (in which both Gotterup and Jason Day participated) showed an average increase of 2.3 mph in ball speed and 8.7 yards of added distance vs. other new Tour B balls. Tiger Woods also said he saw an increase in ball speed and confirmed he would use the new ball upon his return to competition in 2026.

“With the new TOUR B X, I’m getting max speed and distance off the tee, and total control when it matters most around the greens,” Gotterup said in a release. “As far as I’m concerned, this is the best golf ball I’ve ever played, and the sky is the limit for the rest of the season.”

Gotterup has played the Tour B X since signing with Bridgestone in 2023, which is the longest and firmest ball in the Bridgestone lineup. Woods also switched to the model in recent years from the softer and spinnier Tour B XS.

Bridgestone 2026 Tour B X MindSet Golf Balls

Features: 

UNBOUND DISTANCE: New VeloSurge core-mantle integration technology delivers breakthrough velocity for unmatched distance off the tee
TOUR CONTROL: The Reactiv iQ cover adheres to the clubface longer, generating tour-level spin and precision control on shots around the green
The NEW TOUR B X with MindSet – the first golf ball scientifically designed to help players separate analytical thinking from athletic performance
MindSet is a visual cue printed directly on the golf ball, serving as a reminder of a simple three-step process: identify your target, visualize the shot path, focus on the dot.

View Product

For players who have under 105 mph swing speed, Bridgestone also offers the Tour B RX and Tour B RXS, which are softer than the Tour-level offerings and easier to compress for slower swingers.

Gotterup plays the MindSet model, which was developed by Day and his coach as a three-step process to help players lock in during the golf swing.

Gotterup was fully dialed in Phoenix where he opened with a 63 and finished with a 64 to make the playoff. Including of his bonus-hole birdie, Gotterup birdied six of his final seven holes.

Want to overhaul your bag for 2026? Find a club-fitting location near you at True Spec Golf.

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As the new season begins in unexpected cold, Charley Hull talks mindset, momentum and why enjoying the challenge still brings out her best golf

Charley Hull does not need much convincing to enjoy Lake Nona. As she arrives back at the Hilton Grand Vacations Tournament of Champions, her first reaction is simple and instinctive. “Yeah, it’s great,” she says. “I really like this golf course. It’s super nice.”

What she did not expect was the temperature. “It’s colder here than in the UK at the minute, which is a first,” she laughs, already setting the tone for a week that feels both familiar and slightly surreal.

A course that suits her eye

Hull has always gravitated towards courses that demand imagination, and Lake Nona fits that mould. The fast greens and tight lies around the putting surfaces force players to be precise, especially when chipping. “There is quite tight lies all round the golf course you’re chipping on,” she explains. “It’s a bit different to what it’s been like in the UK.”

More than anything, she likes the feel of the place. “It’s a good warm up to the season, tests your game, and I just like it. It’s just got a good vibe to it.”

Finding her rhythm again

Coming into the week, Hull is refreshingly honest about where her game stands. “I wouldn’t really know to be fair,” she admits. Winter has meant plenty of indoor practice at home, with only a short trip to Dubai providing outdoor golf. “I went to Dubai for a few days and practised and played well out there.”

This week, though, is about more than results. “Obviously I want to win this week. It’s a great event,” she says. “It’s good as well for a warm up to get back into the season.”

A glimpse of what is coming

One of the biggest talking points around the game is the WTGL, and Hull’s enthusiasm is unmistakable. Seeing it in person left a lasting impression. “I watched and I was like, wow, this is pretty unbelievable,” she says. “We need one of them in the UK actually when it’s cold.”

She was struck by the detail and realism. “The way that green moved round, how the ball reacted when I chipped on it, how it putted, the screen… honestly, I was so impressed by it. They’ve done a great job.”

Having a swing studio at home means the concept is not entirely foreign, but the scale is. “You need to go there in real life to get the full gist of everything because it’s pretty unbelievable to see.” For Hull, the overriding feeling is excitement. “I think it’s going to be super fun. I’m really looking forward to it.”

Keeping it simple

As she looks ahead to the new season, Hull is not overcomplicating things. “Not too much different from last year to be fair,” she says. “Just go out there, have fun. I know what you’ve got to do to win. Not put too much pressure on myself and just enjoy it.”

That mindset was reinforced by her win at the Kroger event last year. “I went into that week with an injury, so I didn’t have too high expectations,” she recalls. The lesson stuck. “I sometimes expect too much of myself. When I’m not too focused about golf, that’s when I play my best golf.”

Easing back into competition

Despite a strong season behind her, Hull admits to nerves this week. She has played just one full round in the past six weeks due to poor weather at home. “I’ve been practising loads, working on my swing,” she says, “but it’s different when you’ve got 18 holes and a scorecard in your hand.”

Rather than viewing this as a reset, she prefers a gradual build. “It’s good to slowly build up for the season.”

Cold weather character

Hull’s relationship with cold weather is almost contradictory. Back home, she will happily head out in freezing conditions. “On New Year’s Day it was minus six and frosty and I went out and played, carried my bag,” she says. “I wasn’t that cold.”

Florida, however, has caught her out. “Yesterday morning I was absolutely froze. My feet were frozen,” she says, laughing. “Florida cold is completely different to England cold.” The solution involved a hair dryer in the locker room and some amused looks from fellow players.

She puts it down to circulation and contrast. “I was in Thailand before, it was 35 degrees. As long as I keep moving, I’ll be fine.”

Gratitude over grievance

When asked about comments suggesting men and women should be competing together in the WTGL, Hull’s response is measured. “I’m just grateful for them giving us an opportunity,” she says. “Fair play to them. I really respect that.”

She sees it as a foundation to build on. “You never know, in a couple of years’ time they could do something like that.”

Life beyond golf

Away from the course, Hull’s warmth comes through when talking about her close friend Georgia and her pregnancy. With several nephews already, Hull has taken on an advisory role. “I’m really good with babies. She’s not really good around babies,” she says, smiling, recounting conversations filled with practical tips and gentle teasing.

Managing the body

Cold weather does bring physical challenges, particularly after last season’s injuries. “My lower right back and my hip,” she says. “I’ve got to make sure I warm up properly and keep moving.” Spectators may notice her constantly shifting between shots. “You see me shuffling out there, you know why.”

Loving the test

For all the complaints about the cold, Hull thrives in tough conditions. “I love it,” she says. “I like the mental toughness of it. I like being outside.”

She enjoys courses that ask hard questions, and Lake Nona will do just that this week. “Last time I hit gap wedge into the last hole. Yesterday I hit four iron,” she says. “It’s going to be tricky out there, but I enjoy that.”

In the end, her outlook is simple and unmistakably Charley Hull. “You just put me on the golf course, I’ll enjoy it anyway,” she says. “Let’s get excited for the next shot and prove to myself I can execute it.”

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As she closes out a year of hole-outs, heartbreaks, and hard-earned progress, Nelly Korda talks about managing pressure, tuning out the noise, and finding confidence in the grind that defined her 2025 campaign.

Q. After the final round of the CME Group Tour Championship. Just wrapped up here. What can you say about this week and honestly just the season as a whole for you?

NELLY KORDA: Obviously the main goal was to finish on top, but after my first day I did give it a run for it. Even thought leaders were super far ahead. Always felt like I was playing catchup in a sense.

Overall, yeah, another year. I’m grateful for it all. Grateful for the highs, lows, and grateful for my team.

Q. You tapped in one of the best shots of your year on the 11th. Take us through that hole-out.

NELLY KORDA: Yeah, hit my driver a little out right. Honestly wasn’t a bad place to miss it out there. I had 136 yards which was a perfect 9-iron and I hit it — like I hit it really pure, which is also really nice when you hole-out, when it all matches up.

And I’ve never heard Jason yell that loud. Even the cameraman he was like, dude, I got scared. It was nice to see that go in. In the past year I’ve been lipping out, so for it to be the last round of the year, obviously last round of the season, it felt good to see that go in.

Q. When you look back at 2025 what’s a word you’ll use to describe the season and why?

NELLY KORDA: A grind. Yeah, just there was — I feel like there was a lot of ups and downs and it made me grow a lot mentally and I would say I’m just also very grateful for it because, you know, success is never linear.

Q. How do you think you’ve grown mentally?

NELLY KORDA: I would just say expectations, listening to outside noises, really just sticking to what I know best, and that’s to keep everything simple.

Q. Are there any shots that replay through your mind throughout the course of the season that you wish you could have back?

NELLY KORDA: Yeah, precisely No. 18 at the U.S. Open. I actually hit that shot so good. Probably hit that shot the best that I did all year, and just because of the adrenaline I hit it probably, I don’t know, ten yards too long and a little bit too left; was in the place that at the beginning of the week on Monday I was like, I cannot be here, and I was there.

So if I could get one shot back, that would be it.

But I mean, there are so many. That’s the one that kind of comes to mind, yeah.

But everything happens for a reason.

Q. It’s interesting that this many years in adrenaline is still something that you have to figure out and factor in.

NELLY KORDA: Yeah.

Q. I guess it varies from moment to moment exactly how adrenaline will impact a shot.

NELLY KORDA: Yeah, I think everyone kind of deals with it. You’re always learning. You never have it figured out really. That’s why it always humbles you.

Q. When you talked about your team early this week and how they have kind of given you a different look at things when you vent to them, just curious what have they given you perspective on that you can’t maybe yourself can’t take a step back and look at?

NELLY KORDA: Yeah, just kind of like more of like outcomes of tournaments. Like where you’re just kind of looking at the actual outcome of not winning, not finishing inside the top 10, not contending. At the end of the day like it’s all about also improving from week to week, especially if maybe you’re in the hitting it great and you see an improvement in that.

So just kind of more of a different perspective.

Q. You said you’ll remember the highs and the lows from this year. What do you consider one or two of the highs or one or two of the lows?

NELLY KORDA: Highs was probably the U.S. Women’s Open. I mean, the adrenaline rush, there is nothing like it. The highs are probably like seeing like the great flashes in my game where I’m very excited about the work that I put in.

Then some of the lows are like every girl can say that out here, ever pro can say that, you put so much time in effort into your craft and you just don’t play well. You just do it over and over and over again. Sometimes you just go a little crazy.

Q. LeBron commented again on a Nelly post. I don’t know, is there a future round?

NELLY KORDA: Hopefully, fingers crossed. I mean, he is a very busy man and we definitely do not live on the same coast of the U.S.

So if timing matches up it would be great to play with him.

Q. How cool is it to see people like that react to the women’s game?

NELLY KORDA: It’s so great. You kind of see it across different sports, and it’s fun to see women’s golf have its moment as well. You see the tennis where all the stars come and watch all the amazing pros and then you see it with the men’s game, too. For people to finally see not just myself but all the other amazing girls out here and finally get their time, you know to be on primetime TV and people to invest in us and our craft and really know that we are great, has been a lot of fun.

I hope to see it continue growing.

Q. Just one quick one: Jeeno now has set a single-season scoring record beating Annika’s record from 2002.

NELLY KORDA: Yeah.

Q. Can you put in perspective how hard it is to beat any of Annika’s records, but what that means over the course of a year?

NELLY KORDA: Yeah, it’s quite amazing. Great talent, great player. It’s fun to see her craft kind of up close as well.

But, yeah, I mean, it’s kind of crazy, right? To finally beat a record so far in — what was it, 2002 you said? For it to take until 2025, I mean, it’s crazy. That just tells you that the greats don’t come along too often

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