Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

 About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit www.PXG.com

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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HUNTINGTON BEACH, Calif., – XXIO and VESSEL are partnering once again to unveil the XXIO x VESSEL Latte Limited-Edition Package Set, a sophisticated, all-in-one offering crafted for women seeking both elegance and effortless performance.

Inspired by the growing wave of women redefining golf on their own terms, the collection reflects a shared philosophy: that the best equipment doesn’t demand more, it gives more back. XXIO’s signature lightweight engineering works in harmony with a woman’s natural swing, while VESSEL’s refined craftsmanship brings a sense of understated elegance to every detail. Together, they create an experience that feels as good as it looks.

“Women are coming into the game faster than ever, but more importantly, they’re reshaping what the game looks and feels like,” said Haley Wian, Business Planning Manager, XXIO North America. “It’s less about fitting into golf’s traditions and more about golf evolving to fit them, and that’s exactly what we’re building for.”

The heart of the collection highlights XXIO 14 Ladies Clubs, engineered specifically for a woman’s swing. Featuring advanced lightweight construction and a newly developed titanium face, the set helps generate greater distance with minimal effort, allowing players to maintain their natural rhythm while maximizing performance. With precision weighting for smooth energy transfer and premium materials designed for exceptional feel, each club delivers a harmonious blend of sound, touch, and performance, all hallmarks of the XXIO experience.

Complementing the XXIO clubs is the VESSEL Limited-Edition Player V Stand Bag, a statement piece that comes in a soft latte and white palette for a modern, elevated aesthetic. Premium leather headcovers for the Woods and Putter complete the look, reinforcing the collection’s attention to detail and luxury performance. An optional matching Weekender Bag is also available for a complete lifestyle set.

“Golf is becoming more of a lifestyle than ever before, especially for women,” said Ronnie Shaw, VESSEL Founder & CEO. “It’s not just about performance on the course, it’s about how the game fits into your life, your style, and your identity. That’s what we wanted to capture in this collaboration.”

As both a gift and a statement, the XXIO x VESSEL Latte Limited-Edition Package Set marks a new chapter in how the game is played, experienced, and enjoyed by women..

The XXIO x VESSEL Latte Limited-Edition Package Set is now available online and at retailers nationwide. To learn more, visit us.dunlopsports.com/xxio.

Retail Information & Pricing:

Pricing:

XXIO x VESSEL Latte Package Set: $3,999.99

XXIO x VESSEL Weekender Bag: $279.99

Configurations:

XXIO 14 Ladies 10PC Package Set

XXIO 14 Ladies 12.5° Driver

XXIO 14 Ladies 5 FWY, 7 FWY

XXIO 14 Ladies 6 HYB

XXIO 14 Ladies 7i-PW, SW Irons

XXIO 14 Blade Putter

ABOUT VESSEL: 

Well known in the golf industry for supporting disruptive brands and tour professionals with premium golf bags, VESSEL has become the choice of carry for hundreds of professionals and athletes around the world. As an innovator first, VESSEL bridges the gap between modern lifestyle and luxury performance by prioritizing quality and functionality in each product. We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey. www.vesselgolf.com

ABOUT Dunlop Sports Americas:

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

DUNLOP SPORTS AMERICAS
Noelle Zavaleta
noellezavaleta@srixon.com

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PHOENIX: Continuing its industry-leading commitment to growing the women’s game and bringing lightweight, score-lowering technology engineered and custom-built exclusively for women, PING introduced the G Le4 family today.

The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

“Our commitment to women’s golf started in the 1970s with my grandparents, Karsten and Louise Solheim, and continues today with the Solheim Cup and other game-growing initiatives,” said PING Executive Vice President Stacey Pauwels, who oversees the development of PING products made exclusively for women. “The G Le4 family offers a full set of performance-engineered, custom-built clubs that deliver added distance, unmatched forgiveness and a confidence-inspiring look. With the rapid expansion of the women’s game, including unprecedented popularity with a new generation of golfers, we look forward to helping them lower their scores and have more fun on the course.”

New WebFit Ladies App

In developing the G Le4 family, PING’s engineers made proper set gapping a top priority to help ensure women get the best results from their set. To make that process easier, PING’s fitting science group developed the WebFit Ladies app, an easy-to-use and educational fitting tool that makes club and set make-up recommendations based on a series of questions about your game and preferences.

“With multiple fairway woods, hybrids and irons optimized to the target swing speed, we’re confident when custom-fit to the correct set configuration, women will see tremendous benefits from every club in their bag,” Pauwels said. “The WebFit Ladies app is a great starting point for the fitting process before visiting an authorized PING fitting specialist to determine your ideal set make-up and specifications. The app takes only a few minutes and helps educate golfers on the importance of custom fitting.”

Optimized for Swing Speeds of 80 mph or Less

The G Le4 driver is PING’s longest and most forgiving women’s driver to date, due in large part to the lightweight Carbonfly Wrap crown. The crown, a first in a PING women’s driver, reallocates weight to position the CG lower and deeper, helping deliver faster ball speeds and higher launch with tighter dispersion for women with driver swing speeds of 80 mph or less. A fixed, 22g back weight is positioned heel side to contribute to a 15% higher MOI compared to the previous generation and gives golfers the fairway-finding forgiveness they expect from a PING driver. The G Le4 driver’s forged T9S+ face features a reshaped VFT, adding consistent ball speeds across the face for more distance.

Crown turbulators and a Vortec cavity provide aerodynamic efficiencies in the 460cc titanium head. The lightweight, Trajectory Tuning 2.0 hosel allows the 11.5⁰ loft to be adjusted plus or minus 1.5⁰ and up to 3⁰ flatter to dial in the player’s ideal ball flight.

Higher-Lofted Fairway Woods

The G Le4 fairway woods are designed with the Carbonfly Wrap crown to take advantage of weight savings for more effective use elsewhere in the club, including positioning the CG closer to the force line for higher-launching, longer results. New lofts in the 5 (23⁰), 7 (28⁰) and 9 (33⁰) woods improve playability and gapping.

The stainless-steel G Le4 3- and 5-woods combine with a maraging-steel Face Wrap to optimize flexing, making each loft a reliable and consistent choice from anywhere on the course.

The face profile is designed with Spinsistency, a variable-roll-radius innovation that better accommodates mishits, especially those low on the face that perform better due to the more consistent spin results and fast ball speeds.

Lightweight, Easy-to-Swing Irons

Continuing the success of previous generations of PING’s women’s line, the G Le4 is designed as an iron/hybrid combo solution, allowing golfers to create the ideal set make-up with optimal gapping to help ensure success with every swing.

In the stainless-steel G Le4 irons, forgiveness is achieved through a thin face and high-density tip and toe weights that position mass low and to the perimeter. The iron’s lighter overall weight is optimized for consistency and ease of delivering the club to the ball. More ball speed results from a lower CG position and custom-engineered lofts, producing measurable distance gains throughout the set. The tip and toe weights also help achieve the optimal swing weight.

Available in 6 through 9 iron with three wedge options (PW, UW, SW), the G Le4 irons and wedges also benefit from the multi-material PurFlex cavity badge, contributing to more consistent face flexing along with a soft, pleasing feel and sound. 

In the sand wedge (56°) a slim hosel, wide sole and traditional head shape combine with fully machined grooves to improve bunker play. For added control, the pitching and U wedges feature fully machined grooves.

New 8-Hybrid Improves Gapping

Like the fairway woods, the G Le4 hybrids rely on the distance-delivering properties of a maraging-steel face, flexing to provide higher-launching, longer-carrying results. Its dual-roll face profile is optimized to the target swing speed, providing consistent spin. The four loft options, including the addition of an 8H, are optimized for improved distance gaps throughout the entire set.

At address, golfers will notice a shorter hosel and deeper front-to-back shape to inspire confidence while delivering the distance and high launch that brings more greens within reach.

A Putter To Fit Every Stroke

Inspired by PING’s long-standing reputation as a leader in putter design and performance, three distinct, high-MOI G Le4 models are offered in a variety of shapes, materials and alignment cues to fit every golfer’s eye and stroke type.

All three G Le4 putter models are engineered with a one-piece PEBAX elastomer insert that delivers a softer yet responsive feel with the distance control to sink more putts and build confidence on the greens. The PING PP58 Tour M Lilac grip has a Tour-proven shape and is made of a softer compound, offering exceptional feel and comfort.

Anser 2D

The slightly deeper, perimeter-weighted blade design of the G Le4 Anser 2D putter has similar weight, size and forgiveness of a mid-mallet putter. A single contrasting alignment line and clean heel-toe ballasts make aiming easier to inspire a confident stroke. It is engineered for golfers who prefer a blade-style design with a Slight Arc stroke type. It’s cast from 17-4 stainless steel with pearl chrome plating on the face and top rail and has Galactic Lilac accent on the flange and sole.

Louise

The G Le4 Louise putter, a mid-mallet design named in honor of PING co-founder Louise Solheim, borrows its weight and shaping properties from the DS72 but differs with a flared hosel and parallel-tip shaft. It best fits golfers who have a Strong Arc stroke. The multi-material design features a 17-4 stainless-steel body with pearl chrome plating and a forged 6061-T6 aluminum cover in anodized Galactic Lilac.

Oslo

The G Le4 Oslo putter is a high-MOI mallet with a low center of gravity for accuracy, helped by a ball-width back cavity and long alignment line that simplify aiming to inspire confidence and sink more putts. The multi-material mallet best matches golfers with a straight stroke. It has a forged 6061-T6 aluminum body in anodized Galactic Lilac, and a 304 stainless steel sole plate with pearl chrome plating.

Lighter Shafts and Grips Lower Overall Weight

PING’s proprietary ALTA LE Lite and Ultra Lite premium graphite shafts are standard throughout the G Le4 metal woods and irons to bring down the overall club weight while helping generate more clubhead speed and higher launch. The Golf Pride Soft Tack Lilac grip provides a softer, more comfortable feel and is available in four sizes: Aqua (stock) -1/64″, Red -1/32″, Blue -1/16, White – Std.

Out-of-this-World Color Scheme

A sophisticated color combination of Galactic Lilac and Milky Way Midnight (with gold accents on the woods and irons) gives the G Le4 its own identity, creating a premium and high-performance appeal for women serious about having fun on the course.

G Le4 CLUB SPECIFICATIONS

G Le4 Driver

Multi-material construction: Cast Ti 8-1-1 body, carbon crown, high-density back weight, forged T9S+ face, lightweight aluminum/thermoplastic adjustable hosel

Loft: 11.5⁰ (adjustable +- 1.5⁰)

Head weight: 190g

Head volume: 460 cc

Std. length: 45″

Std lie angle: 59.5⁰

Std. swing weight: C3

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White-Std.)

Shaft options: PING ALTA LE (Lite, 47g and Ultra Lite, 42g, flexes)

U.S. MSRP: $650 each

G Le4 Fairway Woods

Multi-material construction: 17-4 stainless steel body, carbon crown, maraging steel face (3 & 5 woods)

Lofts: 3W (18⁰), 5W (23⁰), 7W (28⁰), 9W (33⁰)

Std. lengths: 3W (42.5″), 5W (42″), 7W (41.5″), 9W (41″)

Std. swing weight: C2

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White-Std.)

Shaft options: PING ALTA LE (Lite, 50g and Ultra Lite, 42g, flexes)

U.S. MSRP: $355 each

G Le4 Irons

Multi-material construction: 17-4 stainless-steel head, toe screw/tip weights, aluminum/ABS composite badge, HydroPearl 2.0 finish

Available 6-9, PW, UW, SW, in 10 color codes (lie angle). Black color code is standard.

Std. length/loft: 6i (37″/25⁰), 7i (36.5″/29.5⁰), 8i (36″/35⁰), 9i (35.5″/41⁰), PW (35″/46.5⁰), UW (35″/51.5⁰), SW (34.5″/56⁰),

Std. swing weight: 6i (C1), 7i (C2), 8i (C2), 9i (C2.5), PW (C4), UW (C5), SW (C6),

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White – Std.)

Shaft options: PING ALTA LE (Lite, 50g and Ultra Lite, 44g flexes)

U.S. MSRP: $202.50 each

G Le4 Hybrids

Multi-material construction: 17-4 stainless-steel head, maraging steel face

Lofts: 5H (22⁰), 6H (26.5⁰), 7H (31⁰), 8H (36⁰)

Std. lengths: 5H (38.75″), 6H (38.25″), 7H (37.75″), 8H (37.25″)

Std. swing weight: C1

Stock grip: Golf Pride Soft Tack Lilac Grip (Aqua -1/64″, Red -1/32″, Blue -1/16″, White – Std)

Shaft options: PING ALTA LE (Lite, 56g and Ultra Lite, 49g flexes)

U.S. MSRP: $270 each when purchased individually; $202.50 each when purchased as iron/hybrid combo set of five or more pieces

G Le4 Putters

Anser 2D

Putter Type: Blade

Std. length: 33”

Lie angle: 20⁰ (+-4⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 350g

Stroke Type: Slight Arc

U.S. MSRP: $270

Louise

Putter Type: Mid Mallet

Std. length: 33”

Lie angle: 20⁰ (+-4⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 355g

Stroke Type: Strong Arc

U.S. MSRP: $325

Oslo

Putter Type: Mallet

Std. length: 33”

Lie angle: 20⁰ (+-2⁰)

Loft: 3⁰ (+3⁰/-2⁰)

Head Weight: 360g

Stroke Type: Straight

U.S. MSRP: $325

For more information, contact Pete Samuels (602) 687-5487. 

PING, G Le4, Carbonfly, Spinsistency, Facewrap, EYE2, Anser, Louise, Oslo and WebFit, are registered and unregistered trademarks of Karsten Manufacturing Corporation in the U.S. and other countries. All other trademarks mentioned are the property of their respective owners.

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Under Armour Golf has unveiled its new Golf Footwear Performance Centre at Stoke Park, Buckinghamshire, offering a  ‘Footwear Optimisation Process’ that promises to match golfers with their ideal shoes for maximum performance.

The custom-fitting service combines BiomecaForce AI-driven force plates, Launch Monitor data, and SIDAS Podiatech foot analysis to assess swing mechanics, foot anatomy, and force generation.

Players receive tailored recommendations from the brand’s Drive Pro Series, complete with on-site built custom insoles.

At the launch on July 29, Under Armour EMEA Managing Director Kevin Ross called it “the most advanced athlete performance tracking technology in golf.”

DP World Tour rising star Rasmus Neergaard-Petersen tested the system, gaining 2.5mph in clubhead speed and a 5% increase in peak vertical force.

Neergaard-Petersen said: “The whole process has been eye-opening and has led to some crucial gains for me, including an increase of peak vertical force of 5%.

“The level of feedback is incredible and should make a lot of golfers think about how beneficial shoe optimisation can be.”

Each two-hour session costs £500 and  includes bio-mechanical testing, a pair of Drive Pro shoes, and custom insoles.

Bookings can be made through Head of Footwear Optimisation Chris Murtagh at Stoke Park at cmurtagh@stokepark.co.uk

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