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Brooks Koepka, Cleveland/Srixon dissolve equipment partnership

admin — Thu, 30 Apr 2026 16:00:36 +0000

Brooks Koepka is back on the PGA Tour and he’s now back to being one of its most highly sought-after gear free agents.

Dunlop Sports, the parent company of Cleveland/Srixon Golf and XXIO, announced it and Koepka had mutually agreed to end their endorsement contract, “effectively immediately.”

“Over the course of their relationship, Brooks served as an exceptional ambassador for the Srixon and Cleveland Golf brands,” a statement on the company’s website said. “His commitment to competing at the highest level of the game, including a major championship victory with Srixon and Cleveland Golf equipment in play, exemplifies the performance standard both brands stand for.

“Dunlop Sports Americas is proud of what was accomplished together and grateful for the professionalism and dedication Brooks brought to the partnership. DSA wishes him continued success on the PGA Tour.”

Koepka signed with Cleveland/Srixon, somewhat surprisingly, in 2021 after years of being one of golf’s most coveted after free agents. He won his first four major titles as a free agent after Nike left the hard goods business. He was seen as one of the most valuable free agent signings of all-time.

The partnership bore fruit quickly when Koepka won the 2023 PGA Championship, his fifth major title, with a Srixon ball, driver, irons and Cleveland wedges.

But Koepka received notably less publicity in the following years while playing on LIV Golf, which he joined mid-2022, just over a year into the partnership. He also never switched to the company’s new ZXi driver or ZXi irons, released in 2025.

There was evidence the partnership was on shaky ground earlier this season when Koepka switched from a Srixon Z-Star Diamond back to a Titleist Pro V1x golf ball at the Cognizant Classic. That was something he did early on in the partnership as well, but Cleveland/Srixon granted him permission to switch balls in 2022 as they worked toward creating a ball tailored to his game.

Koepka is currently the second alternate for this week’s Signature Event, the Cadillac Championship in Miami, and is on site in case of two last-minute withdrawals. If he doesn’t make the field, he recently committed to next week’s OneFlight Myrtle Beach Classic opposite the Truist Championship as he gears up for the PGA Championship.

Given his success when he was a free agent, it wouldn’t be shocking for him to continue down that road for the foreseeable future. Expect some movement within his golf bag over the next few months.

Want to overhaul your bag in 2026? Find a club-fitting location near you at True Spec Golf.

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Brooks Koepka’s new partnership might surprise you. It shouldn’t

admin — Thu, 23 Apr 2026 00:17:18 +0000

If you’ve been pining for a break from the slog of stroke-play events on the PGA Tour schedule, this is your week.

On Thursday, the Zurich Classic of New Orleans kicks off at TPC Louisianna, with self-selected two-man teams playing four-ball in the first and third rounds, and foursomes in the second and final rounds. Most of the squads’ origin stories don’t require much explanation: Matt and Alex Fitzpatrck? Brothers! Jacob Skov Olesen and Rasmus Neergaard-Petersen? Fellow Danes! Ben Griffin and Andrew Novak? Defending champions! But there is at least one partnership that might give you pause: Brooks Koepka and . . . Shane Lowry?

Lowry gets it.

“To the outside it might not look like it makes sense,” he said from the tournament Wednesday, his odd-couple partner by his side, “but, you know, to us it does.”

It might appear nonsensical because we’re more accustomed to seeing Lowry and Koepka locking horns than we are leaning on one another. They’ve never gone head-to-head in a Ryder Cup match, but they have twice played in the same Ryder Cup, including in the contentious edition outside Rome in 2023. That was the week when Day 2 of the matches culminated with Lowry and other Europeans chirping Patrick Cantlay’s caddie, Joe LaCava, on the 18th green. That tension spilled into the parking lot where Lowry had to hold back McIlroy from berating Justin Thomas’s caddie, Jim “Bones” Mackay — and yet more ugliness back at the team hotel where McIlroy allegedly got into it with Koepka’s caddie, Ricky Elliott.

None of this is to say that Lowry has ever harbored any beef with Koepka or vice versa, but given the history between their camps (or at least their continents), it’s still surprising on some level to see them syncing up.

Thing is, though, Ryder Cup rivalries can evaporate quickly under the warm South Florida sun, especially in the Jupiter Island area where palms trees are outnumbered only by multimillionaire Tour pros. Patrol the Bear’s Club, Medalist or Old Palm on any Tuesday morning during an off-week and you’re likely to spot a cluster of brand-name pros from both sides of the Atlantic enjoying one another’s company, if not taking one another’s money.

“Everybody plays the same golf courses, so we see each other pretty much every other day,” Koepka said Wednesday. “I don’t go a day without seeing a guy out here, so there’s always conversations. There’s always people talking, having lunch, doing whatever, practicing together. It happens way more frequently than I think people realize.”

Also on the list of popular Tour-pro hangs in the neighborhood is Michael Jordan’s swank club, Grove XXIII, which is where Lowry and Koepka played a round together a few months back — and where Lowry popped the question.

“I said to him, ‘I might need a partner for New Orleans’” Lowry said. “He goes, ‘Well, I’m going to have to play there.’ That was it.”

Lowry played with McIlroy in the previous two Zurichs (they won together in 2024), but when McIlroy bowed out of this year’s edition, Lowry needed a date. Koepka, meanwhile, just needed starts. Since his January return from LIV Golf to the PGA Tour, he has lacked the necessary FedEx points to qualify for the Signature Events; he’s hopeful, with Lowry’s help, to improve his status this week.

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Lowry and Koepka’s relationship extends beyond the borders of South Florida. They first got to know each other in 2012 and ’13 when Koepka was cutting his teeth on the DP World Tour. Lowry has known Elliot, Koepka’s looper, for even longer. When Lowry won the Open Championship in 2019, Elliott, who is from Portrush, was among a swell of well-wishers waiting to congratulate Lowry by the 18th green.

A few weeks after Lowry and Koepka’s round at the Grove, Lowry texted a follow-up note to both Elliott and Koepka to make sure they were still on for the Zurich. But Lowry said he didn’t have a firm commitment from Koepka until he ran into him several weeks later.

“I said, ‘Are we going to tee it up in New Orleans?’” Lowry said. “He said, ‘Yeah, let’s do it.’”

The betting sharpies like Lowry and Koepka’s chances this week, setting their odds only behind favorites Matt Fitzpatrick, who has won twice in the last month, and his brother Alex, who won the DP World Tour’s Hero Indian Open last month. And on paper Lowry and Koepka do look like a good fit.

Lowry is accurate off the tee and can work the ball in both directions. (“My job is to try and hit it in the fairway,” Lowry said.) Koepka’s iron play is nearly unrivaled (he’s 2nd in SG: Approaches). And Lowry has been holing putts (31st in SG: Putting).

The setup suits their eyes, too. “I like the way we’re going with him hitting off certain holes and me hitting off the other holes,” Koepka said. “Everybody feels comfortable on the holes that we’re going to play.” Koepka added, ”Then the best-ball side of this whole thing, he’s been playing great, so just let him go do him and stay out of the way.”

Lowry feels pretty good about his partner, too.

“He’s Brooks Koepka” Lowry said. “He’s got five majors. You know what I mean?”

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iFIT and Arcis Golf Expand Partnership to Deliver Exclusive Golf-Fitness Content and Equipment Nationwide

admin — Fri, 03 Apr 2026 12:37:41 +0000

LOGAN, UT and DALLAS, TX – iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to include exclusive fitness equipment installations and new content production rights across Arcis Golf’s collection of lifestyle clubs.

Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are deepening their relationship through a dual agreement:

Exclusive Equipment Partnership: Arcis Golf will outfit its properties exclusively with iFIT’s family of brands, including Freemotion and iFIT-connected equipment, and the new NordicTrack Ultra 1 commercial treadmill, delivering a next-generation performance experience for members and guests.
Content Production Partnership: iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf’s best-in-class destinations across the United States, further integrating the two brands’ leadership in fitness and sport.

The partnership expansion solidifies Arcis Golf as the home of iFIT’s official golf-fitness content, offering golfers immersive, on-location workouts filmed at some of the nation’s most beautiful clubs.

At Arcis Golf’s The Club at Ruby Hill in Pleasanton, California, the expanded partnership comes to life with the most recent installation of Freemotion commercial strength equipment inside the club’s fitness center, serving as the home for a new golf-centered strength training series on the iFIT platform. These workouts are designed specifically to help golfers build rotational power, stability, and control, bringing performance training directly into the environment where members play and train.

Ruby Hill joins other distinguished Arcis destinations featured on iFIT, where members can experience both in-club strength sessions and immersive outdoor workouts filmed across Arcis properties such as The Club at Snoqualmie Ridge (Seattle-area) and Arrowhead Golf Club (Denver-area). Whether walking a championship course or training inside a state-of-the-art fitness center, Arcis Golf and iFIT are delivering integrated golf-fitness experiences powered by Freemotion equipment and iFIT programming.

“This deepening partnership reflects our shared vision for the future of golf and fitness,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “Our members will benefit from world-class fitness experiences on and off the course, while iFIT’s global audience will discover Arcis Golf through exclusive, beautifully produced training content.”

Mark Watterson, CEO of iFIT Commercial, added: “We’re thrilled to expand our partnership with Arcis Golf to include both content and equipment. Together, we’re redefining how golfers train, merging cutting-edge technology, expert coaching, and stunning golf environments to help every athlete play better and feel stronger.”

This collaboration positions iFIT and Arcis Golf at the forefront of the rapidly growing golf fitness movement, combining advanced Freemotion technology with iFIT’s world-renowned content platform and Arcis’s exceptional venues and expertise.

For additional information, visit www.arcisgolf.com and www.ifit.com.

About iFIT Inc.

iFIT Inc. is a global leader in connected fitness, pioneering interactive technology to help people live longer, healthier lives. With more than 6 million members worldwide, iFIT delivers immersive, personalized workouts at home, in the gym, and on the go through its ecosystem of brands—NordicTrack, ProForm, Freemotion, and the iFIT App. From cardio and strength to golf performance and recovery, iFIT empowers athletes of all levels through innovation, insight, and inspiration. Website: iFIT.com

About Arcis Golf

Arcis Golf is a premier owner and operator of 88 private, resort, and daily fee courses in the United States. Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The Company is also known for innovative management, with a best-in-class leadership team committed to enhancing service levels and reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225 | Phone: (214) 722-6000 | Website: arcisgolf.com

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GALVIN GREEN ANNOUNCES PARTNERSHIP WITH CENTURION CLUB

admin — Sun, 18 Jan 2026 17:36:16 +0000

Galvin Green has announced a new strategic partnership with Centurion Club, one of the UK’s most prestigious golfing venues.

The exclusive agreement will see Galvin Green use Centurion Club for sales meetings and product showcases to customers in a premium setting that is ideally located.

Additionally, key members of staff at the premier venue will be outfitted in the latest Galvin Green garments to reinforce the visibility of the brand and its performance-driven collections across the prestigious site.

SUPPORTING CENTURION

The award-winning brand will also support Centurion Club on its member and corporate golf days, while the retail store will stock the latest golf clothing collections that utilise the most responsibly sourced fabrics to reduce environmental impact without comprising on unrivalled product performance.

“We’re thrilled to partner with Galvin Green at an exciting time for Centurion Club,” said Michael Duffy, General Manager of Centurion Club.

“Galvin Green is a true leader in its field, and it was clear from the outset that this collaboration was a perfect fit.

We look forward to welcoming the brand to the Club and showcasing its latest sustainable apparel pieces renowned for delivering top performance whatever the weather,” he added.

PERFECT MATCH

The partnership reinforces Galvin Green’s commitment to Europe’s largest market, which includes the recent opening of a UK warehouse at the same location as its top-quality embroidery partner for shorter lead times, as well as enhanced investment in retail support nationwide.

Centurion Club continues to grow as a leading venue for golf, events and brand collaborations, having hosted the first LIV event back in 2022, and recently the PIF Championship, formerly the Aramco Team Series Event, on the Ladies European Tour.

“Collaborating with such a prestigious venue as Centurion Club aligns with our values and represents a really exciting chapter for the brand in the UK,” said Stewart Clare, Sales Director EMEA at Galvin Green.

“The best-in-class set-up and impressive retail operation makes Centurion an ideal partner for Galvin Green. We look forward to welcoming key customers and our sales staff for meetings and product showcases in an exceptional setting,” he added.

For more information on Galvin Green and its products, visit www.galvingreen.com.

For more information on Centurion Club, visit www.centurionclub.co.uk.

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