Drew Stoltz, the co-host of GOLF’s popular Subpar podcast, is back with a second season of Emergency 9, presented by Cobra. Readers of this space may remember that last year, Stoltz’s Emergency 9 series covered a number of topics, from gear explainers to tips on how to get an edge on your buddies in your next match.

For this season of Emergency 9, Stoltz is kicking things off with a review of Cobra’s OPTM family of drivers.

There are four OPTM driver models to choose from: LS, X, Max-K and Max-D. As a fast player who wants to minimize spin, Stoltz was fit into the OPTM LS.

Cobra OPTM LS Custom Driver

View Product

Shop Cobra’s entire OPTM family of clubs here.

Last year, Stoltz was impressed Cobra’s FutureFit33 technology, which was introduced in Cobra’s DS-APAPT products. FutureFit33, which allows you to adjust the loft and lie of your metals by plus or minus 2 degrees in every direction — enabling 33 total setting options — is also available in the OPTM line. But there’s more! With the OPTM family, Cobra prioritized POI — Product Of Inertia — modeling to re-engineer mass placement and weight positions on the driver heads to reduce the 3D twisting on off-center hits, resulting in tighter dispersion and better accuracy.

“I loved the last line honestly and wasn’t sure I was going to put this in the bag just because I had no complaints about the last one,” Stoltz said. “But I think I get everything I had out of that last driver plus some with this, a little more face stability.”

The OPTM’s game-changing Hot Face technology enabled Stoltz to hit bomb after bomb.

“The forged face insert creates space flex when you hit it, which basically means you get the most pop out of your drive, the most speed that you can possibly get,” Stoltz explained. “Next up, we’ve got an advanced weighting system here. There’s three different places where you can place weight.

“The one on the toe is where I put my heaviest weight,” he continued. “I like everything to go left to right to encourage a fade, so I put the most weight up in the toe. This also helps me get the shot shape that I like.

“No matter what kind of golfer you are, what kind of shot shape you like to hit, there’s a fitting here on the FutureFit33 that will help your game.”

Stoltz worked with Cobra’s Ben Schomin to dial in his specs.

“We went through a number of different settings, a number of different lies, lofts, all the things, till we finally came up with this combination here,” Stoltz said. “The 10.5-degree head moved down almost 1.5 to around 9, and then we’ve also flattened it 1 degree too. So I have a little left-to-right missile-hitter right here.

“I do have to issue a warning before you hit the OPTM driver,” he said. “This does come with highly addictive accuracy and dangerous levels of stability.”

Source link

For Players Who Love the Woods But Never Want to Find Them

Link to High-Res Imagery

Carlsbad, Calif. – COBRA® Golf, a leader in golf club innovation, today announced its collaboration with Realtree® with the release of a limited-edition COBRA x REALTREE OPTM X driver. The driver features the same performance as the standard OPTM X driver and is now wrapped in Realtree’s signature camo pattern, Realtree Edge, combining COBRA’s most advanced metalwood technology with one of the most recognizable camo patterns in outdoor culture.  

“Golfers and hunters both share a love of the outdoors, so partnering with Realtree felt like a natural fit,” said Jose Miraflor, Vice President of Product Architecture for Cobra Golf. “The OPTM X driver is built for precision and performance, and now it features Realtree’s iconic camo pattern for golfers who love the woods but prefer to keep their golf balls out of them.”

“Working with Cobra’s design team to bring the Realtree OPTM driver to life has been an incredible experience. Their attention to detail reflects the high quality and innovation they consistently bring to the market, and we’re honored to be part of such a unique collaboration,” said Michael Riggs, Business Development Manager.

Like the standard OPTM X driver, the limited-edition REALTREE version features impressive technologies includingPOI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The groundbreaking new low POI design of the OPTM X driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. Unlike traditional MOI designs, Cobra’s POI approach measures how the clubhead rotates diagonally across multiple axes at once. For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion downrange.

The new COBRA x REALTREE limited-edition driver also features COBRA’s game-changing FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.

The COBRA x REALTREE OPTM X driver ($699) comes in 10.5-degrees in RH with limited-edition headcover and Mitsubishi 1K Tensei Black shaft. It will be produced in limited quantities and is only available while supplies last, beginning Tuesday, March 31.

For more information on the collaboration or to purchase a limited-edition COBRA x REALTREE OPTM X driver, please visit www.cobragolf.com.

###

About REALTREE

Realtree is the world’s leading camouflage designer, marketer, and licensor. Renowned for its innovative patterns, content, and experiences for hunters, fishermen, and outdoor enthusiasts, Realtree is committed to quality, authenticity, and unrivaled customer service. Through iconic camo designs and industry-leading partnerships, Realtree continues to shape the outdoor industry and inspire outdoor enthusiasts worldwide.

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.

Media Contact: Emily Scott, JDPR, emilys@jdpr.com

Source link

Performance Driver Engineered for Those Who Play Hard and Relax Harder

HI-RES IMAGES: LE PTC OPTM Driver

Carlsbad, Calif. – COBRA® Golf, a leader in golf club innovation, continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition COBRA OPTM x PTC drivers. Inspired by a longstanding friendship between Rickie Fowler and DJ Kygo, the new models feature COBRA’s cutting-edge technology adorned with beach-inspired graphics aimed at those who play hard and relax harder.

“Kygo and I have built this partnership over years of friendship, and each collab just keeps getting better,” said COBRA GOLF ambassador and six-time PGA TOUR winner Rickie Fowler. “The new limited-edition driver and headcover deliver TOUR-level performance while capturing Palm Tree Crew’s signature beach aesthetic in a way that feels authentic to both brands.”  

Like the standard OPTM X driver, the PTC LE version features impressive technologies including POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The groundbreaking new low POI design of the OPTM X driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twist on off-center hits on the vertical and horizonal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.

The new limited-edition COBRA x PTC limited edition driver also features COBRA’s game-changing FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.

The COBRA x PTC OPTM X driver is now available online and at select retailers. The limited-edition model comes in 10.5-degrees in RH with limited-edition headcover and Mitsubishi 1K Tensei Blue shaft.

For more information or to purchase a limited-edition COBRA x PTC OPTM X driver, visit http://www.cobragolf.com.

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.

About PALM TREE CREW

Founded in 2020 by Kygo, Myles Shear and Austin Criden, Palm Tree Crew Holdings (“PTCH”) is a diversified holding company that owns and operates a consumer brand, global live events business and investment arm, all within one unified ecosystem. Through Palm Tree Festivals, PTC produces immersive experiences that bring together business builders, entrepreneurs, investors, and all lovers of the PTC lifestyle. PTC Brand creates unique products that capture the PTC way of life, promoting happiness and community. PTC Investments is PTC’s investment arm and is highly active in the venture and growth community. PTC Investments provides capital to early-stage business builders across the consumer and technology industries in addition to its crypto strategy focused on web3 and the creator economy.

Media Contact: Emily Scott, JDPR, emilys@jdpr.com

Source link

Cobra’s OPTM hybrids use refined shaping, POI weighting and full adjustability to help golfers launch shots higher with more predictable distance.

• Cobra’s new OPTM hybrids are designed for golfers seeking consistent launch and tighter shot dispersion.
• The clubs feature a larger profile and a variable-thickness face to improve performance on off-center hits.
• An adjustable hosel offers 33 different loft and lie combinations for precise custom fitting.

Gear: Cobra OPTM hybrids

Cobra OPTM fairway woods use refined weighting and face design to deliver higher launch, tighter dispersion and reliable distance off the tee or turf.

• Cobra is releasing three new OPTM fairway woods designed for different types of golfers.
• The new models aim to increase ball speed and forgiveness by using advanced internal weighting and shaping.
• Each club features a lightweight carbon-fiber crown and an adjustable hosel for fine-tuning performance.

Gear: Cobra OPTM LS, OPTM X, OPTM Max fairway woods

Cobra’s OPTM drivers use refined internal weighting and face design to help golfers hit straighter tee shots without giving up ball speed.

• Cobra has released its new OPTM line of drivers, which includes four distinct models: X, LS, Max-K, and Max-D.
• The OPTM family is designed to be Cobra’s most stable and accurate driver line by maximizing moment of inertia (MOI).
• Each driver features a 460cc titanium head, carbon-fiber components, and a highly adjustable hosel.
• The four models are tailored for different player needs, from low-spin performance to maximum forgiveness and draw bias.

Gear: Cobra OPTM X, LS, Max-K and Max-D drivers

Increased 3D Stability Enables Enhanced Accuracy

Hi-Res Images: LINK

Carlsbad, Calif. – COBRA Golf, a leader in golf club innovation, today introduced its new family of OPTM metalwoods. Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The four models available are OPTM LS, OPTM X, OPTM MAX-K and OPTM MAX-D.

The groundbreaking new low POI design of each OPTM driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twisting on off-center hits on the vertical and horizontal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.

“MOI is still important, but POI is the next frontier in terms of overall accuracy,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models.”

Each driver in the OPTM family features unique AI-Optimized POI Shaping to increase rotational stability as well as AI Optimized Adaptive POI Weighting for enhanced CG placement. Clubhead shapes are more rounded to place the CG more in the center of the clubhead, while AI-optimized external weights are placed in new locations with the goal of producing the lowest POI possible. The LS driver, which features a Tour profile and tends to work best for faster swingers, features weight ports in the high toe, mid heel and back, with 11g, 7g, and 3g moveable weights, while the X model features a Tour preferred profile and weight ports in the mid-high toe and back with 11g and 3g moveable weights. The Max-K, the most forgiving of the four models with the highest MOI, features an oversize profile for maximum forgiveness and a fixed 11g rear weight. The Max-D, which is aimed at players who desire slice correction, features a lightweight design, built-in draw bias, and oversized profile with a fixed 11g weight in the heel area of the clubhead.

“A poll of golfers asking what would inspire them to buy a new driver indicates the top three reasons are distance, accuracy and forgiveness,” said Miraflor. “Cobra is traditionally known for distance and in 2025, our Max-K driver delivered exceptional forgiveness. In 2026, we are delivering our longest, most accurate drivers ever.”  

The new OPTM metalwood family also features COBRA’s patented FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options. All 33 settings can be accessed quickly and easily on the spot, allowing fitters and golfers the opportunity to make desired adjustments in a studio, at home or on the range.

All four new OPTM drivers also feature a multi-material construction with lightweight gloss carbon crown and lightweight titanium frame. A forged face insert with H.O.T. Face Technology with 15 hot spots across the clubface delivers a higher CT across the face for more robust distance and ball speeds.  

The men’s OPTM family of drivers ($599 each) are available in the following specifications:

OPTM LS Driver Specifications:

The OPTM LS comes in RH/LH (*LH available in MCA Kai’li White 60 (S) with all other shafts custom) with a choice of three premium aftermarket shafts in select flexes including: MCA Kai’li White 60 (S); MCA Kai’li Blue 60 (R and S), and True Temper Project X Denali Black Frost (S and X). Lamkin® SuperStroke Crossline grips (50g) come standard. 

OPTM X Driver Specifications:

The OPTM X Driver comes in RH/LH (*LH available in stock MCA Kai’li Blue 60, (R and S), with all other shafts custom) with a choice of five premium aftermarket shafts in select flexes including: MCA Kai’li White 60 (S and X); MCA Kai’li Blue 60 (R and S); MCA Kai’li Red 50 (R and A); True Temper Denali Black Frost 60 (S); True Temper Project X Denali Blue Frost CB 60 (R). Lamkin SuperStroke Crossline grips (50g) come standard. 

OPTM MAX-K Driver Specifications:

The OPTM MAX-K Driver comes in RH/LH (*LH available in stock True Temper Project X Denali Blue Frost CB 60, (R and S) with all other shafts custom) with a choice of four premium aftermarket shafts in select flexes: MCA Kai’li White 60 (S); True Temper Denali Blue 60 (R, S, X); MCA Kai’li Red 50 (R and A); True Temper Project X Denali Blue Frost CB 60 (S and R). Lamkin SuperStroke Crossline grips (50g) come standard.    

OPTM MAX-D Driver Specifications:

The OPTM MAX-D Driver comes in RH/LH (*LH available in stock Denali Red 50 (R) with all other shafts custom) with a choice of two premium aftermarket shafts in select flexes: MCA Kai’li Red 50 (A, R, S); MCA Vanquish 40 (R and A). Lamkin SuperStroke Crossline grips (50g) come standard.

The OPTM MAX-K and MAX-D Drivers are also available in a women’s edition ($599), featuring a black gloss crown and sole with gloss silver and mint green accents.  

OPTM MAX-K Women’s Driver Specifications:

OPTM MAX-D Women’s Driver Specifications:

The OPTM MAX-K and MAX-D Women’s Drivers come in right hand and left hand (the MAX-D left hand is available in custom only) with an aftermarket MCA Vanquish 40 (43g) shaft in Ladies flex. An undersize Lamkin SuperStroke Crossline grip (45g) comes standard.

OPTM Fairways and Hybrids

Complementing the impressive line of OPTM drivers is a full lineup of fairway metals featuring the same innovative technologies, including ADAPTIVE POI WEIGHTING, FUTUREFIT33, and H.O.T. FACE. The new OPTM fairway metals are available in three models (LS, X, and MAX) to fit the full spectrum of golfers. Details of the three new models:

OPTM LS Titanium Fairway ($469) – The LS is designed to provide a combination of maximum ball speed and accuracy with the deepest face and lowest spin rates of the three OPTM models. 3g, 11g, and 14g moveable weights in the rear, heel, and toe areas allow for optimized POI and customized performance while a low and forward CG location yields the fastest speed in the OPTM fairway family. Other features include FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximized ball flight tuning and variable thickness H.O.T. Face Technology for improved launch and faster ball speeds on off-center strikes. The LS comes in 3W (14.5 ^o), 3 HF (16 ^o) and 5W (17.5 ^o) with Mitsubishi Kai’li White 60 (X and S) shaft.  

OPTM X Fairway ($369) – The OPTM X provides the most balanced combination of fast speed and forgiveness of the three fairway models. The X model features a mid-CG location and medium face height with 3g and 17g moveable weights in the rear and toe areas of the clubhead. Other features include FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximized ball flight tuning and variable thickness H.O.T. Face Technology for improved launch and faster ball speeds on off-center strikes. The X model comes in 3W (15.0 ^o), 3HF (16.5 ^o), 5W (18 ^o), 7W (21 ^o), and 9W (24 ^o) with Mitsubishi Kai’li Blue 60 (X, S and R).

OPTM MAX Fairway ($329) – The MAX is designed to provide the most forgiveness with draw bias in the OPTM fairway line with a back and heel biased CG and the shallowest face of the three models. Weight ports in the rear and heel positions with 14g and 3g moveable weights allow for customized performance. The MAX fairway is available in 3W (15.5 ^o), 5W (18.5 ^o), 7W (21.5 ^o), and 9W (24.5^o) with Mitsubishi Kai’li Red 50 (S, R and A) shaft.  

The OPTM MAX is also available in a women’s model in 3W (18.5^o), 5W (21.5^o), and 7W (24.5 ^o) with Mitsubishi Vanquish shaft in Ladies flex.  

New OPTM hybrids ($329 each) fill out COBRA’s collection of new metalwood offerings and feature updated shaping that includes a slightly larger address profile and shallower face height for easier launch and optimized trajectory. ADAPTIVE WEIGHTING for improved CG placement and H.O.T. FACE Technology for added speed make the OPTM hybrids faster and easier to launch than previous models. Like all clubs in the OPTM family, FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximized ball flight tuning, is also standard. The OPTM Hybrids are available in 3H (19 ^o), 4H (21 ^o), 5H (24 ^o), and 6H (28 ^o) with KBS PG HYBRID graphite shafts in 85 (S), 75 (R), and 65 (A) flexes. OPTM Women’s Hybrid is also available in 4H (21 ^o), 5H (24 ^o), 6H (28 ^o), and 7H (31 ^o) with KBS PG Hybrid 55 (L) flex graphite shafts.

All COBRA OPTM products will be available for fitting and pre-sale on January 13, 2026, and will be available at retail and online on January 20, 2026. For more information, visit www.cobragolf.com.

Media Contacts:

Emily Scott, JDPR, emilys@jdpr.com

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.      

Source link