Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

 About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit www.PXG.com

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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LOGAN, UT and DALLAS, TX – iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to include exclusive fitness equipment installations and new content production rights across Arcis Golf’s collection of lifestyle clubs.

Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are deepening their relationship through a dual agreement:

• Exclusive Equipment Partnership: Arcis Golf will outfit its properties exclusively with iFIT’s family of brands, including Freemotion and iFIT-connected equipment, and the new NordicTrack Ultra 1 commercial treadmill, delivering a next-generation performance experience for members and guests.
• Content Production Partnership: iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf’s best-in-class destinations across the United States, further integrating the two brands’ leadership in fitness and sport.

The partnership expansion solidifies Arcis Golf as the home of iFIT’s official golf-fitness content, offering golfers immersive, on-location workouts filmed at some of the nation’s most beautiful clubs.

At Arcis Golf’s The Club at Ruby Hill in Pleasanton, California, the expanded partnership comes to life with the most recent installation of Freemotion commercial strength equipment inside the club’s fitness center, serving as the home for a new golf-centered strength training series on the iFIT platform. These workouts are designed specifically to help golfers build rotational power, stability, and control, bringing performance training directly into the environment where members play and train.

Ruby Hill joins other distinguished Arcis destinations featured on iFIT, where members can experience both in-club strength sessions and immersive outdoor workouts filmed across Arcis properties such as The Club at Snoqualmie Ridge (Seattle-area) and Arrowhead Golf Club (Denver-area). Whether walking a championship course or training inside a state-of-the-art fitness center, Arcis Golf and iFIT are delivering integrated golf-fitness experiences powered by Freemotion equipment and iFIT programming.

“This deepening partnership reflects our shared vision for the future of golf and fitness,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “Our members will benefit from world-class fitness experiences on and off the course, while iFIT’s global audience will discover Arcis Golf through exclusive, beautifully produced training content.”

Mark Watterson, CEO of iFIT Commercial, added: “We’re thrilled to expand our partnership with Arcis Golf to include both content and equipment. Together, we’re redefining how golfers train, merging cutting-edge technology, expert coaching, and stunning golf environments to help every athlete play better and feel stronger.”

This collaboration positions iFIT and Arcis Golf at the forefront of the rapidly growing golf fitness movement, combining advanced Freemotion technology with iFIT’s world-renowned content platform and Arcis’s exceptional venues and expertise.

For additional information, visit www.arcisgolf.com and www.ifit.com.

About iFIT Inc.

iFIT Inc. is a global leader in connected fitness, pioneering interactive technology to help people live longer, healthier lives. With more than 6 million members worldwide, iFIT delivers immersive, personalized workouts at home, in the gym, and on the go through its ecosystem of brands—NordicTrack, ProForm, Freemotion, and the iFIT App. From cardio and strength to golf performance and recovery, iFIT empowers athletes of all levels through innovation, insight, and inspiration. Website: iFIT.com

About Arcis Golf

Arcis Golf is a premier owner and operator of 88 private, resort, and daily fee courses in the United States. Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The Company is also known for innovative management, with a best-in-class leadership team committed to enhancing service levels and reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225 | Phone: (214) 722-6000 | Website: arcisgolf.com

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