move – Ultra Golfing https://ultragolfing.com Golf news & updates Mon, 25 May 2026 01:24:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://ultragolfing.com/wp-content/uploads/2025/11/cropped-UG_Favicon-32x32.png move – Ultra Golfing https://ultragolfing.com 32 32 TaylorMade’s move to two-year driver cycles makes sense now https://ultragolfing.com/taylormades-move-to-two-year-driver-cycles-makes-sense-now/ https://ultragolfing.com/taylormades-move-to-two-year-driver-cycles-makes-sense-now/#respond Mon, 25 May 2026 01:24:17 +0000 https://ultragolfing.com/taylormades-move-to-two-year-driver-cycles-makes-sense-now/

TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

The annual driver launch used to feel like a law of golf equipment physics.

Every January, the cycle repeated itself. New faces. New crowns. New carbon patterns. More speed. More forgiveness. More distance. And for nearly a quarter century, few companies leaned into that rhythm more aggressively than TaylorMade Golf.

Now, that cycle is changing.

TaylorMade has announced it plans to move its driver lineup to a two-year product cadence, meaning the Qi4D family introduced in 2026 will remain the company’s flagship driver line through 2027, with the next major driver launch anticipated in 2028.

In some ways, the decision feels overdue.

Driver technology is still advancing, but the giant leaps that once defined the category have become increasingly rare. Fifteen or 20 years ago, manufacturers could introduce genuinely transformative changes in short bursts. Adjustable hosels, movable weights, multi-material construction and carbon-fiber crowns dramatically altered what drivers could do and how fitters could tune them. Those changes created obvious performance stories that golfers could see immediately.

Today, that environment no longer exists.

Modern drivers are already operating extremely close to the limits established by the USGA and R&A. Ball speeds are tightly regulated. The moment of inertia (MOI) ceilings are getting hit. Aerodynamics can still improve, but usually in smaller increments. The challenge today is not discovering massive gains, but finding tiny advantages in launch, spin consistency, stability and acoustics without sacrificing something else in the process.

For golfers, those facts, along with high prices, have changed the buying equation.

A decade ago, many players replaced drivers every two or three years because noticeable gains often justified the expense. Now, if a golfer already owns a properly fit driver from one or two generations ago, convincing him or her to spend $650 or more for a few hundred RPM of spin optimization or slightly improved forgiveness becomes far more difficult.

That reality has golfers holding onto drivers longer, especially when those clubs continue to perform at a high level. A two-year cycle acknowledges what many players are already doing naturally instead of pretending every January introduces a must-have breakthrough.

The move could also benefit fitters and retailers.

Modern driver fitting has become remarkably sophisticated. Loft, face angle, shaft profiles, swing weight, CG positioning and adjustable weighting systems all interact differently depending on the golfer. It often takes months for fitters to fully understand the nuances of an entire driver family, especially when several major manufacturer releases release drivers at the same time.

Giving the Qi4D lineup two full seasons in the marketplace allows fitters to become more confident and more precise with recommendations. It also gives golfers more time to learn the product, see it in fittings, watch Tour adoption patterns develop and gain confidence before making a purchase.

And from a business perspective, the strategy likely reduces pressure internally as well.

Launching a new driver every year requires enormous research, development, marketing and manufacturing resources. Extending the product cycle creates more time for meaningful innovation instead of forcing engineers and designers to chase marginal gains simply because the calendar demands it.

That doesn’t mean innovation stops. It may actually mean the opposite.

If TaylorMade uses the extra time to produce larger, more meaningful improvements instead of annual cosmetic refreshes and incremental tweaks, golfers could ultimately benefit from fewer launches that matter more when they arrive.

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]]> https://ultragolfing.com/taylormades-move-to-two-year-driver-cycles-makes-sense-now/feed/ 0 Justin Rose explains his McLaren Golf move: ‘I’ve learned so much’ https://ultragolfing.com/justin-rose-explains-his-mclaren-golf-move-ive-learned-so-much/ https://ultragolfing.com/justin-rose-explains-his-mclaren-golf-move-ive-learned-so-much/#respond Wed, 29 Apr 2026 03:20:10 +0000 https://ultragolfing.com/justin-rose-explains-his-mclaren-golf-move-ive-learned-so-much/

As he stares down his 46th birthday this summer, Justin Rose is the oldest player in the Official World Golf Rankings top 50 — and that experience isn’t lost on him.

In fact, his past experience is part of the reason he feels so comfortable becoming an investor in McLaren Golf, the new venture of the F1 and Supercar juggernaut.

Rose was announced as the company’s first global ambassador on Monday at this week’s Cadillac Championship in Miami. On Tuesday, at a pre-tournament press conference, he was asked about the new partnership, with the brand is set to officially announce its new clubs at an event on Wednesday.

“McLaren Golf has been something that’s been on the back burner for a good number of months,” Rose said Tuesday at his pre-tournament press conference, his first comments since the announcement. “Obviously, to launch a brand out of the ground obviously has been going for a lot longer than a year. It’s something I’ve been involved with from the outset, really helping the engineering team, really testing the very first editions of the club. So yeah, I’ve been kind of working with the project for well over a year, probably.”

Rose himself brought up his past experience with making equipment changes. After spending the first 20 years of his career with TaylorMade Golf, he shocked the golf world when, at the beginning of the 2019 season and as the reigning World No. 1, he left the company to sign with Honma.

Although Rose won early that season at Torrey Pines — like he did this year — the partnership quickly soured and all of the Honma clubs were out of his bag by early 2020. Both parties exited the deal shortly thereafter.

Justin Rose and McLaren Golf.

Justin Rose becomes McLaren Golf’s first global ambassador, investor


By:

Jack Hirsh



Since then, Rose has been a gear-free agent and one who tinkers frequently from using lead tape on his driver shaft to using split brand set of irons or gaming seven-year-old fairway woods.

On Tuesday, Rose was asked if that freedom was worth giving up given how well he has played of late, winning twice on the PGA Tour since last August and finishing in the top-3 in the last two Masters.

Without being directly asked about it, Rose brought up the 2019 situation with Honma.

“From my point of view, no, I’m actually looking at what can be better. I’m looking to mitigate risk,” Rose said. “Yeah, I’ve done this once before as well in 2019, obviously, and I kind of learned a lot from that process. So I feel a bit better place now to kind of go down this path.

“I think yeah, I think there’s some best practices that we’re kind of, we’ve sort of put into development really that I think are giving me what I feel are a fantastic set of golf clubs. I’m looking at some of the performance data that I’m getting on the range and places like that and outperforming what I have.”

The main differences between 2019 and now are that Rose isn’t signing on with an established brand looking to push into a new market. McLaren is starting their golf business from scratch, and Rose has been along from the start. That’s why he’s also not just an ambassador; he’s an investor in the company.

He added that while he enjoyed his years as a free agent, he didn’t think what he was playing currently was the best thing for him, but he was able to form ideas about what exactly he needed.

“I think when you’re not with an equipment manufacturer, there’s a little bit of temptation just to bounce around anyway, there’s so many good options out there,” Rose said. “But at the same time, I’ve learned so much from being brand agnostic for a while that I kind of have my own preference list now. I feel like I’m in an environment where I can take all my preferences to one place where they can execute on that for me.”

For now, Rose confirmed the company’s initial offering will be two sets of irons, a blade and a cavity-back, which Rose was still contemplating the exact makeup of his set this week in Miami. He acknowledged that there will still be some growing pains as he puts the clubs in competition for the first time.

“Obviously, there’s going to be a refinement process,” he said. “You can test all you want, you got to get the clubs in play, and there’s going to be little mini situations out there, different lies, all sorts of things, just getting comfortable. But in the long-term, no, I don’t see there being an issue at all.”

But this will just be the beginning and he looks forward to building out a complete bag with McLaren.

“I got lots of ideas on every part of the game,” he added. “This is a good place for me to be able to put my ideas down and let the smart engineers go figure it out. But yeah, it’s a fun process to think of it all.”



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]]> https://ultragolfing.com/justin-rose-explains-his-mclaren-golf-move-ive-learned-so-much/feed/ 0 In Seismic Industry Move, Sunday Golf Launches Left-Handed Carry Bag https://ultragolfing.com/in-seismic-industry-move-sunday-golf-launches-left-handed-carry-bag/ https://ultragolfing.com/in-seismic-industry-move-sunday-golf-launches-left-handed-carry-bag/#respond Mon, 20 Apr 2026 01:37:39 +0000 https://ultragolfing.com/in-seismic-industry-move-sunday-golf-launches-left-handed-carry-bag/

SAN DIEGO, CA– Sunday Golf, the golf bag brand advocating for lefty golfers, has officially unveiled the company’s first left-handed golf bag designed to be carried over the left shoulder. The full-size, Ryder Lefty bag is specifically designed and catered for the oft-forgotten and marginalized left-handed golfer. The bag is truly an industry unicorn in a market that’s vastly designed for right-handed players.

“Our Ryder Lefty bag has been years in the making and was built specifically based on customer feedback, Brand Manager Camden Wicker said. “We had dozens of people ask for this style golf bag ever since we came out with our first full-size bag and after seeing that there wasn’t an option on the market for lefties it really became a no-brainer. To all the lefty golfers out there, this one’s for you!”

The Ryder Lefty bag incorporates all of the same features that are seen on the company’s standard Ryder bag – a 5-way top, full-length dividers, frosty pocket, valuables pocket, smell-proof pocket and external glove holder. The bag weighs 4.9lbs and comes with a lifetime product warranty.

Sunday Golf first burst onto the scene in 2020 with the Par 3 Loma bag and have since made a name for themselves with a full lineup of lightweight golf bags. The company’s Ranger bag was recently recognized by MyGolfSpy as the 2026 Staff Pick for Stand Bag of the Year. and the company has done previous bag collaborations with 7-Eleven, Whataburger and Sierra Madre.

The Ryder Lefty bag retails for $249.99 and is available exclusively at sundaygolf.com.

 

About Sunday Golf

Sunday Golf is on a mission to make golf more fun and accessible for everyone. Known for its lightweight golf bags at a quality price point, the brand has grown into a beloved name for golfers who value quality, style, and a laid-back approach to the game. From their signature lightweight bags to clever accessories, Sunday Golf is on a mission to make golf more approachable and enjoyable for everyone.

 
CONTACT
Camden Wicker
Sunday Golf
support@sundaygolf.com
(619) 631-5551

 

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