Revolutionary Smart Golf Ball Named ‘Best in Show’ by Sports Illustrated, Garners Universal Acclaim from VIP Booth Visitors

(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind smart golf ball featuring embedded electronics that capture crucial putting data – received rave reviews industry-wide at the 2026 PGA Show.

Sports Illustrated named GENIUS “Best in Show” and “masterful,” continuing “the data tells you if you’re hitting putts square or squirrelly or slicing and, this is the cool part, it can tell you the Stimpmeter speed of the green.”

YouTube content creator Mr. Short Game called it a “mind-blowing tech product,” while fellow creator, Golficity, tabbed it one of the show’s most exciting new innovations.  Glowing reactions from Golf Business, Golf Channel, Golf Digest and other leading media added to the excitement.

GENIUS was also praised by VIP booth visitors like three-time PGA TOUR putting leader Brad Faxon; 1983 PGA Champion Hal Sutton; 1996 U.S. Amateur runner-up Steve Scott; and golf media personality Matt Ginella. 

All marveled at the GENIUS ball’s soft feel, impressive data array and intuitive app when rolling putts, many under the watchful eye of two-time PGA Champion Dave Stockton, Sr.  Renowned as one of the greatest putters of all-time, Stockton and his putting coach sons, Dave, Jr. and Ron, all heavily contributed to GENIUS’ groundbreaking technology.

“From the show floor opening on Wednesday through Friday’s closing bell, our booth was buzzing with visits from PGA professionals, club general managers, multi-course owners and operators, buyers for big box retailers and other global golf industry stakeholders,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation. “All came away extremely impressed with the GENIUS platform as well as our team’s dedication to help players of all abilities up their putting games like never before – with data-driven purpose.”

Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.  Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect.

Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems.

Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.

The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke.  The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.

To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.

 GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets.  There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.

The GENIUS ball boasts a battery life of around 10,000 putts.  When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.

Three GENIUS balls, a carrying case and annual app subscription is $240.  Initial product shipments are planned for Q2 2026 with pre-order information at www.geniusball.golf.

About GENIUS

GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag.  Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside.  Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more.  Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.

More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)

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Media Contact:
Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031

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(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – will debut at the 2026 PGA Merchandise Show in Booth 1715.

Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.  Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect. 

Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.

The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke.  The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.

Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems. Two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron Stockton, heavily contributed to GENIUS’s groundbreaking technology.

“Putting is where pros make money and amateurs make memories, and in my 35 years of teaching, I’ve never worked with a product as consequential as GENIUS,” said Ron Stockton.  “It will change how I teach and stay connected to my players 24/7.”

“Data has historically been focused on the full swing despite putting accounting for 40 to 45% of the average golfer’s strokes,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation.  “This imbalance is where the breakthrough GENIUS fits – electronics inside a golf ball identify exact problems and associated fixes, keeping the complicated super simple.”

To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.

GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets.  There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.

The GENIUS ball boasts a battery life of around 10,000 putts.  When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.

Three GENIUS balls, a carrying case and annual app subscription is $240.  Initial product shipments are planned for Q2 2026 with pre-orders taken at the PGA Show. 

About GENIUS

GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag.  Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside.  Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more.  Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.

More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)

Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031

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Carlsbad, CA  – Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new Graphite Design Tour AD FI “Flight Intelligence” Wood and Tour AD VF Utility Driving Iron shafts as well as all the other popular Graphite Design shafts at the 2026 PGA Merchandise Show being held January 21st through January 23rd at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 20th at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 17 in the Orange County Convention Center and on Tee Box #1 during the Demo Day event.  Attendees at both events can test on a launch monitor all the Tour-proven Graphite Design Wood, Hybrid, and Iron shafts, including the new Tour AD FI Wood and Tour AD VF Utility Driving Iron shafts in the latest OEM golf club heads.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, South Africa, South America, and Australia.  Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts, including the new 2026 Graphite Design Tour AD FI wood shaft model, as well as the Anti-Gravity aG33-3, Tour AD GC, Tour AD VF, Tour AD CQ, Tour AD UB, Tour AD XC, Tour AD IZ, and Tour AD DI models of shafts.  The company is located in Carlsbad, California, with a distribution warehouse located in Southern California. 

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has over 36 years of experience designing and manufacturing premium graphite composite golf shafts.  Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”.  On Tour, Graphite Design shafts recorded 44 Global tournament victories in 2025 and have helped numerous golf professionals earn well over 580 tour victories and multi-millions of dollars in prize money since inception. 

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