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PXG Unleashes the Hot Rod ZT™ Putter

admin — Fri, 13 Mar 2026 23:47:21 +0000

Engineered with true zero torque technology for clutch performance on the greens

Scottsdale, AZ – Today, PXG unveiled the PXG® Hot Rod ZT Putter, a center-shafted mallet engineered to deliver exceptional face stability through a Zero Torque Design. As interest in zero torque technology continues to grow among golfers seeking greater consistency on the greens, the Hot Rod ZT Putter represents PXG’s latest commitment to performance-driven innovation in the category.

At the core of Hot Rod ZT Putter’s performance is a design built to keep the face square to the path throughout the entire stroke. By positioning the center of gravity just below the shaft axis, the putter minimizes twisting forces that can cause the face to open or close. The result is improved consistency, enhanced stability, and a more repeatable stroke with minimal manipulation from the golfer.

The Hot Rod ZT Putter features a modern, high-MOI mallet shape designed to frame the ball cleanly at address and inspire confidence over every putt. Precision-milled from 6061 aluminum, the head construction allows mass to be distributed with extreme precision. Four interchangeable sole weights and concealed high-density tungsten work together to increase forgiveness and stability, while allowing golfers to fine-tune head weight from 340g to 410g to match feel preferences and correct bias tendencies.

Enhancing performance at impact, PXG’s proprietary Pyramid Milled Face Pattern is engineered with an aggressive pyramid geometry optimized to interact more consistently with golf ball dimples. This design promotes a smoother, more consistent roll. It also delivers the soft sound players associate with insert putters, without sacrificing the feedback and responsiveness of a fully milled face.

The Hot Rod ZT Putter also features an onset hosel with an integrated forward press that naturally positions the hands at address. While the putter is engineered with 6-degrees of measured loft, it plays like a traditional 3-degree putter thanks to the design. This helps promote consistent launch conditions and reliable roll across a variety of putting stroke styles.

“Every detail of Hot Rod ZT was shaped around confidence, both visually and through impact,” said Matt Andrews, PXG Design Engineer. “From the way the mallet frames the ball to the sound and feel off the face, we focused on creating a putter that looks stable, feels stable, and performs exactly the way players expect when it matters most.”

Available in two alignment options, the SL2 with an elongated sightline or the SL1 with a clean line from the face and blank back cavity, the Hot Rod ZT Putter allows golfers to choose the visual setup that best suits their eye.

The Hot Rod ZT Putter is available now in both right- and left-handed models. To learn more, roll a putt, or get fit, visit www.PXG.com or a PXG fitting location.

About Parsons Xtreme Golf

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel, shoes, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Kevin Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Strom.  For more information, visit www.PXG.com.

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Protoconcept Golf RR Wedges Recognized with Golf Digest “Hot List” Award

admin — Thu, 12 Mar 2026 11:13:54 +0000

ORANGE COUNTY, CALIFORNIA – PROTOCONCEPT GOLF, a distinguished manufacturer of luxury Japanese golf clubs, has been recognized with a medal in the esteemed Golf Digest Hot List. The precision engineered RR Wedges earned the respective silver medal award.

“We are honored to receive the Golf Digest Hot List silver medal,” said Marcy Kamodal, CEO of PROTOCONCEPT GOLF. “Our RR Wedges have earned strong feedback across the board, and this recognition underscores their performance reputation.”

The RR Wedges received four stars for performance, 4.5 stars for innovation, and four stars to receive the Golf Digest silver medal.

The Golf Digest Hot List presents a comprehensive range of golf clubs, accompanied by thorough technical evaluations from scientific experts and perspectives from amateur golfers across varying skill levels. Each swing is monitored with advanced launch technology, and tester feedback is provided to assist golfers in identifying the newest and most effective equipment.

Why Golf Digest liked the RR Wedges:

To simplify the wedge-selection process, Proto-Concept developed three sole grinds that differ in effective bounce and are based on playing style.
The NT grind is on lower lofts and is primarily for full swings. The SP grind is on lofts 56 and up and is designed for those with sweeping swings. The AG grind is another option for 56 degrees and up and is made for those who hit down on the ball.
Through precise cold forging, groove width and depth have been optimized for maximum spin. The face features two types of laser milling—diagonal and horizontal—significantly improving spin in wet conditions.
The head is forged, but the addition of a heat treatment achieves the pure feel and helps rid unwanted vibrations.

The Golf Digest silver medal RR Wedges introduce a pioneering level of versatility, delivering a range of playability options for accurate distance control and varied shot trajectories from any lie. The engineering team at PROTOCONCEPT GOLF has designed three advanced sole configurations, each providing distinct bounce properties and superior playability, thereby enhancing short game performance for golfers of all skill levels.

NT (NEUTRAL) Loft 46°- 58°

The Neutral Sole provides effective performance on full shots and maintains forgiveness from various lies and features a chamfered leading edge and clean-cutting trailing edge for improved turf interaction.

AG (AGGRESSIVE) Loft 56°- 60°

This sole design, tailored for golfers seeking aggressive head control, features a highly maneuverable structure. It includes an advanced weight distribution system that mitigates face rotation, ensuring accurate and precise shot execution.

SP (SWEEPER) Loft 56°- 60°

Ideal for players who value consistent impact. The Sweeper Sole ensures smooth turf interaction and optimizes bounce for better playability.

In addition to three advanced sole designs, the RR Forged Wedges undergo an advanced precision forging technology, to attain uniform shaping and exceptional accuracy. Through careful refinement of heat treatment processes and head design, the company has achieved a pure, solid feel upon impact, eliminating unwanted vibrations.

For optimized spin management, the RR Forged Wedges also go through a precise cold forging, to optimize groove width and depth. The face features two types of laser milling—diagonal and horizontal—significantly improving spin performance in wet conditions and on full shots.

The design includes sharp grooves and features for sole and bounce functionality to achieve effective head performance through carefully engineered sole shapes and center of gravity. This ensures exceptional spin control from any distance and lie.

Each loft is individually designed using 3D CAD technology, enabling sophisticated center of gravity placement and sole functionality. This revolutionary concept breaks from traditional wedge design philosophy, resulting in a high-performance wedge unlike any other.

The RR Forged Wedges can be purchased at an exclusive PROTOCONCEPT GOLF dealer. PROTOCONCEPT Golf – Store Locator

About PROTOCONCEPT GOLF:

Golf manufacturers design and develop golf equipment specifically for golf professionals. These highly specialized golf clubs and concepts are offered as a prototype exclusively for the golf professional and never for the amateur golfer. This was the genesis for PROTOCONCEPT GOLF.

The “PROTO” in PROTOCONCEPT is an abbreviation for “PROTOTYPE.” NOW, amateurs of all levels can play and enjoy the same equipment or prototypes that were once only available for golf professionals.

PROTOCONCEPT GOLF, launched in 2019, is a high-profile luxury Japanese golf club manufacturer that has transitioned its resources and management to North America. Smiling Ducks, Inc. manage the highly sought-after brand.

The PROTOCONCEPT GOLF professional staff include Lydia Ko, Haeji Kang, Ryuji Imada, and Chia Cheng. Their handcrafted line of forged golf clubs is available at exclusive dealers which include Cool Clubs, True Spec Golf, Urban Golf Performance, and online at Fairway Jockey.

For more information, visit www.protoconceptgolf.com

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Tour Edge Hot Launch Max fairways and hybrids focus on easy launch

admin — Sat, 21 Feb 2026 20:29:21 +0000

Tour Edge expands Hot Launch Max with forgiving fairway woods and hybrids built to help golfers launch it higher from the turf.

Gear: Tour Edge Hot Launch Max and Hot Launch Max D fairway woods and hybrids

Price: $179.99 (fairway woods), $159.99 (hybrids)

Specs: Stainless steel heads with rear perimeter weighting and variable-thickness faces

Available: Feb. 10 (pre-order), Feb. 27 (in stores)

Who it’s for: Value-minded golfers who score in the 90s and 100s who want easier launch, more forgiveness, and reliable distance from the fairway, rough, and off the tee.

What you should know: The Tour Edge Hot Launch Max fairway woods and hybrids are designed to make long approach shots and second shots less intimidating. Players can choose between the standard Max models, which favor a more traditional look and ball flight, or the Max D versions, which add offset and heel-side weighting to help reduce slices.

The Deep Dive: Rather than chasing compact shapes or low-spin profiles that might be popular with Tour players, the new Tour Edge Hot Launch Max fairways and hybrids lean fully into the idea of being practical and helpful for golfers who just want to get the ball airborne and moving forward with minimal effort.

Both the fairway woods and hybrids use rear perimeter weighting to push mass low and deep in the head. That design increases moment of inertia (MOI) and helps maintain ball speed when contact is less than perfect, which is often the case on shots hit from the turf. The V-Taper sole complements that weighting by shifting mass outward. toward the perimeter, to help the clubs glide through a variety of lies while encouraging a higher launch angle.

Tour Edge’s Diamond Face VFT also plays a key role in consistency. The thick-and-thin areas of the face create mini sweet spots across the hitting area to preserve speed and distance on off-center strikes, not just on center hits. That matters most in fairways and hybrids, where golfers often rely on these clubs to advance the ball from uneven lies or longer distances.

The distinction between Max and Max D fairway woods and hybrids mirrors what golfers see in the drivers. The standard Hot Launch Max clubs present a more traditional setup and are designed to produce a neutral flight. The Max D versions, however, add offset and internal heel weighting, which helps the clubface square more easily through impact and can reduce the right-side miss that plagues many players.

Lightweight Aldila Ascent graphite shafts are standard throughout the lineup, reinforcing the goal of easy speed and higher launch. For golfers who struggle to elevate long shots or who find themselves laying up more often than they’d like, that combination of light weight, forgiveness and stability is the central appeal.

In the end, the Hot Launch Max fairways and hybrids are about simplicity and purpose. They are designed to give golfers confidence that when they pull out a fairway wood or hybrid, the club is working to help them, not punish them for imperfect swings.

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Tour Edge Hot Launch Max drivers focus on easy launch and forgiveness

admin — Fri, 20 Feb 2026 05:41:43 +0000

Tour Edge adds Hot Launch Max and Max D drivers designed to help game-improvement golfers launch it higher and keep tee shots in play.

Gear: Tour Edge Hot Launch Max, Hot Launch Max D drivers

Price: $299.99 with Aldila Ascent graphite shaft

Specs: 460cc titanium head with cup face construction, variable-thickness face, V-Taper sole.

Available: Feb. 10 (pre-order), Feb. 27 (in stores)

Who it’s for: Value-minded golfers who shoot in the high 80s, 90s and 100s who want a higher launch, more forgiveness, and added confidence off the tee.

What you should know: The Hot Launch Max driver offers a more traditional setup focused on stability and ball speed, while the Max D version adds offset and heel-side weighting to help reduce slices and promote straighter drives.

The Deep Dive: There’s always been a clear lane for Tour Edge in the equipment world, and that lane is delivering practical performance for everyday golfers without overcomplicating the design or the price tag. Yes, the Exotics line features multi-material designs and several high-tech features, but the Hot Launch family has always stood for value and simplicity. The new Hot Launch Max drivers fit neatly into that philosophy, focusing less on adjustability and low-spin chasing, and more on consistency and predictability.

At the core of both drivers is a rear-weighted design that pushes mass to the back of the head. That weighting strategy increases moment of inertia (MOI), helping the clubs remain stable through impact and retain ball speed when contact drifts away from the center. Pair that with Tour Edge’s Diamond Face VFT, which varies face thickness across the hitting area with the goal of protecting ball speed on mis-hits, and you get enhanced forgiveness and more consistent distance for recreational golfers.

The Hot Launch Max driver is the more traditional of the two. It features a square face angle and a shape that will look familiar to a wide range of players. Tour Edge notes this version is designed to produce a slightly more penetrating flight than the Max D, making it a fit for golfers who already launch the ball reasonably well but want tighter dispersion and more forgiveness.

The Max D driver takes a more corrective approach. Offset in the hosel and internal heel weighting are designed to help the face close more easily through impact, addressing the common left-to-right miss for right-handed golfers. The result is intended to be a straighter, more controlled ball flight without asking players to make swing changes.

Both drivers are paired with ultra-light Aldila Ascent graphite shafts, which play a key role in the overall performance story. By keeping total weight down, Tour Edge is targeting golfers who benefit from added clubhead speed and higher launch, especially those who struggle to generate speed consistently.

Taken together, the Hot Launch Max and Max D drivers are less about customization and more about clarity. Golfers can choose between neutral or draw-biased performance, set the club down, and trust that it’s built to make the long game more manageable.

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