The Legends Tour has unveiled its 2026 global schedule and confirmed a new era for the circuit as it officially becomes the Staysure Legends Tour.

The rebrand follows the appointment of Staysure as title sponsor and signals an ambitious new chapter, featuring a refreshed identity, an expanded international calendar and a continued focus on elite over 50s competition.

With Ryder Cup captains, Major champions and proven Tour winners joined by an influx of new talent, the 2026 season promises to blend experience with emerging storylines across some of the game’s most recognisable venues.

Global schedule signals bold new chapter

The 2026 campaign will span the UK and Ireland, Europe, America, the Caribbean and Asia, underlining the Tour’s growing international reach.

The season begins in February in Marbella at Aloha, where home favourites José María Olazábal and Miguel Ángel Jiménez are set to headline a strong field.

The circuit then returns to Barbados in late April for an event at Apes Hill hosted by Masters champion and 2006 Ryder Cup captain Ian Woosnam.

The Tour’s flagship event, the Staysure PGA Seniors Championship, will again be hosted by former Ryder Cup captain Colin Montgomerie at Trump International Scotland in Aberdeen.

The August tournament will be the first professional event staged on the venue’s New Course, marking a significant milestone for both the club and Scottish golf.

Three senior Major championships also feature prominently on the schedule. The season’s Major run begins with the Senior PGA Championship in Florida in April, followed by the US Senior Open in Ohio in July.

It concludes with the ISPS HANDA Senior Open at Gleneagles, the iconic host venue of the 2014 Ryder Cup, providing a fitting stage for one of the most prestigious titles in senior golf.

Further highlights include a co sanctioned PGA Tour Champions event in Portugal at the end of July, bringing leading international names together at the Els Club in Vilamoura.

Amateur opportunities remain central

Alongside its professional offering, the Staysure Legends Tour will continue to provide amateur golfers with the chance to tee it up alongside some of the game’s greats.

Pro am formats and competitive tournament experience events remain a cornerstone of the schedule, offering unique access to legends of the sport.

Staysure, founded in 2004, is one of the UK’s most trusted travel insurance providers, specialising in cover for the over 50s, including those with pre existing medical conditions.

With global expansion a priority, the company’s ambitions closely mirror those of the Tour.

David Adams, Managing Director of the Staysure Legends Tour, said the 2026 calendar reflects the circuit’s growth and direction.

“We are incredibly excited to announce our 2026 schedule and to begin this new era as the Staysure Legends Tour,” he said. “The breadth of the calendar, the quality of the venues and the global nature of the Tour reflect how far it has come.

With tournaments across the UK and Ireland, Europe, America and Asia, encompassing three senior Majors and world class destinations, 2026 promises to be a landmark season.”

Ryan Howsam, Chairman of both Staysure and the Staysure Legends Tour, added that the partnership strengthens the platform’s long term ambitions.

“The Staysure Legends Tour represents the very best of the game’s experience and competitive spirit. Aligning Staysure with the Tour allows us to support a global sporting platform built on trust, quality and long term ambition. The strengthened schedule and new identity reflect the direction of travel and the opportunities ahead.”

Building on momentum from 2025

The announcement follows a standout 2025 season, which saw Australian Scott Hend clinch the Order of Merit title after a dominant campaign.

A multiple winner on the DP World Tour and Asian Tour, Hend led a year that also featured a wave of rookies challenging established names.

Ryder Cup players Jamie Donaldson, Stephen Gallacher and David Howell were among those in contention, alongside seasoned campaigners Johan Edfors, Anthony Wall, David Drysdale and Steve Webster.

Darren Fichardt was crowned Barry Lane Rookie of the Year after impressing across both the Legends Tour and the DP World Tour, highlighting the depth and evolving competitiveness of the circuit.

With Ryder Cup pedigree, Major winning talent and an increasingly global footprint, the 2026 Staysure Legends Tour is set to deliver another compelling season. Further additions to the schedule are expected to be confirmed in due course.

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HUNTINGTON BEACH, Calif. – SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.

Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game.

“If there’s one thing every golfer understands, it’s obsession. Golf gets under your skin, occupying your imagination and relentlessly pulling you back in. That’s what elevates it from a game to something more. And it’s a shared experience uniting golfers since the dawn of the sport,” said James Fodera, Srixon Creative Director. “Naturally, that’s the story we simply couldn’t escape throughout our rebrand efforts. So, while Srixon’s new tone and manner is as rooted in performance as it’s ever been, Obsessed With It invigorates our brand with energy, excitement, and a fresh new look that resonates with golfers everywhere.”

A Rebrand Inspired by the Players Themselves

This new chapter began with listening to the golfers shaping the game right now. A diverse mix, united by the same obsession. The ones who are redefining what serious golf means and what they expect from the brands they trust: honesty, precision, and the same relentless pursuit of the next level. This shift marks a return to what golf really is, not as a polished product, but a living, breathing obsession. Through cinematic storytelling and design rooted in precision, Srixon celebrates those united by the game’s beautiful struggle and the players who come back again and again in the pursuit of better.

Refined Global Identity

Srixon’s new brand expression blends premium craftsmanship with quiet confidence, uniting their global markets under a modern, cohesive aesthetic. The refreshed look and voice embody precision and performance without pretense; discerning, competitive, aspirational, premium, and confident, yet always grounded in authenticity and respect for the game. From refined logos to photography that captures candid, human moments, the new visual identity reflects golf’s truest self.

Unlocking a new visual identity begins with a standalone mark. Srixon will feature its distinctive “S” across marketing efforts, creating a cohesive identity system that delivers immediate brand recognition at every touchpoint. The “S” doesn’t replace the Srixon wordmark, it amplifies it, forming a comprehensive visual ecosystem that strengthens the brand as a whole. 

The 2026 rebrand will unfold across four interconnected global campaigns, each illuminating at least one of three pillars which support Srixon’s new brand DNA: Performance, Progress, and Fellowship. These campaigns balance brand, product, and

professional athlete storytelling to speak to every golfer who understands that progress isn’t a finish line; it’s a lifestyle. The game is evolving, getting younger and more diverse, and Srixon’s new platform reflects that energy.

“Our players told us they wanted to see more of themselves in the brand and that feedback became our blueprint for everything you’ll see in this rebrand,” said Chris Kircher, Vice President of Marketing at Srixon. “They’re not chasing perfection, that’s impossible in golf. What they are chasing is progress. This new mantra honors that dedication and brings their passion to life across everything we do.”

Proof Through Performance

The rebrand also introduces new creative storytelling around Srixon’s latest product innovations. Letting the details of the product guide the experience, rather than clustered claims or endless specs. This new direction creates a sense of balance and focus, while maintaining that connection with players on a level that’s down to earth.

With this rebrand, Srixon invites golfers everywhere to see themselves reflected in the brand’s DNA, driven by passion, bonded by fellowship, and forever chasing that one perfect shot. Team Srixon is united by the obsession. Ready to join?

To learn more about Obsessed With It, visit us.dunlopsports.com/srixon.

About Dunlop Sports Americas

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

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