LOGAN, UT and DALLAS, TX – iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to include exclusive fitness equipment installations and new content production rights across Arcis Golf’s collection of lifestyle clubs.

Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are deepening their relationship through a dual agreement:

• Exclusive Equipment Partnership: Arcis Golf will outfit its properties exclusively with iFIT’s family of brands, including Freemotion and iFIT-connected equipment, and the new NordicTrack Ultra 1 commercial treadmill, delivering a next-generation performance experience for members and guests.
• Content Production Partnership: iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf’s best-in-class destinations across the United States, further integrating the two brands’ leadership in fitness and sport.

The partnership expansion solidifies Arcis Golf as the home of iFIT’s official golf-fitness content, offering golfers immersive, on-location workouts filmed at some of the nation’s most beautiful clubs.

At Arcis Golf’s The Club at Ruby Hill in Pleasanton, California, the expanded partnership comes to life with the most recent installation of Freemotion commercial strength equipment inside the club’s fitness center, serving as the home for a new golf-centered strength training series on the iFIT platform. These workouts are designed specifically to help golfers build rotational power, stability, and control, bringing performance training directly into the environment where members play and train.

Ruby Hill joins other distinguished Arcis destinations featured on iFIT, where members can experience both in-club strength sessions and immersive outdoor workouts filmed across Arcis properties such as The Club at Snoqualmie Ridge (Seattle-area) and Arrowhead Golf Club (Denver-area). Whether walking a championship course or training inside a state-of-the-art fitness center, Arcis Golf and iFIT are delivering integrated golf-fitness experiences powered by Freemotion equipment and iFIT programming.

“This deepening partnership reflects our shared vision for the future of golf and fitness,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “Our members will benefit from world-class fitness experiences on and off the course, while iFIT’s global audience will discover Arcis Golf through exclusive, beautifully produced training content.”

Mark Watterson, CEO of iFIT Commercial, added: “We’re thrilled to expand our partnership with Arcis Golf to include both content and equipment. Together, we’re redefining how golfers train, merging cutting-edge technology, expert coaching, and stunning golf environments to help every athlete play better and feel stronger.”

This collaboration positions iFIT and Arcis Golf at the forefront of the rapidly growing golf fitness movement, combining advanced Freemotion technology with iFIT’s world-renowned content platform and Arcis’s exceptional venues and expertise.

For additional information, visit www.arcisgolf.com and www.ifit.com.

About iFIT Inc.

iFIT Inc. is a global leader in connected fitness, pioneering interactive technology to help people live longer, healthier lives. With more than 6 million members worldwide, iFIT delivers immersive, personalized workouts at home, in the gym, and on the go through its ecosystem of brands—NordicTrack, ProForm, Freemotion, and the iFIT App. From cardio and strength to golf performance and recovery, iFIT empowers athletes of all levels through innovation, insight, and inspiration. Website: iFIT.com

About Arcis Golf

Arcis Golf is a premier owner and operator of 88 private, resort, and daily fee courses in the United States. Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The Company is also known for innovative management, with a best-in-class leadership team committed to enhancing service levels and reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225 | Phone: (214) 722-6000 | Website: arcisgolf.com

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PHOENIX: Designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience, PING introduced the i540 today, a premium iron model custom engineered for score-lowering performance.

The i540 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

“The popularity of the Players Distance iron category continues to grow as more and more golfers are in search of faster speeds from an iron with a blade-style look,” said John K. Solheim, PING CEO & President. “There’s a lot of technology in the i540 iron. Inside the head, tungsten sole weighting lowers the center of gravity and combines with the forged maraging-steel face to produce faster ball speeds. We’ve also applied inR-Air technology to improve the feel and sound. It’s an air pocket behind the face that attenuates frequencies and leads to a better impact experience. On the outside, the covered cavity design creates a clean, high-tech appearance.

“It’s a great fit for the golfer whose top priority is more distance. The i540 iron also has a level of forgiveness not typically found in distance irons. It looks great, feels great and more importantly, will lead to lower scores and more enjoyment on the course.”

Players Distance With Stopping Power

Distance gains come from multiple sources in the i540 iron, including tungsten sole weighting in the 4-7 irons that lowers the center of gravity for more ball speed. The forged, highly flexible maraging-steel C300 face is precisely welded to a 17-4 stainless-steel body, creating metal-wood-like bending to ensure faster ball speeds with higher max height for more stopping power.

The CG-optimized lofts in the i540 iron help ensure more distance and higher peak height for green-holding results. Three loft configurations (Standard, Power and Retro) are available to optimize a golfer’s launch conditions during the custom-fitting process.

“The i540 brings more control to a distance iron,” said Solheim. “It appeals to the golfer whose primary goal is more distance who still prefers the size and look of a players iron. In some cases, this player is looking to regain ball speed that they may have lost over time. Blade enthusiasts will appreciate the thin topline, narrow sole and shallow face height that define the iron’s clean, premium look. The i540 iron combines speed and precision into a very attractive design.”

What’s Inside: inR-Air Technology

To help improve the feel and sound, the i540 irons are engineered with inR-Air technology, an advancement refined by PING’s innovation team that was first introduced in the iDi driving iron last year. The patent-pending technology relies on an air pocket strategically placed inside the club behind the face to attenuate any undesirable frequencies that occur at impact. The integrated i-Beam structure inside the 17-4 stainless-steel body of the i540 iron also adds support and contributes to the improved sound and feel.

“This type of iron construction always presents sound and feel challenges,” said Solheim. “The pocket of air inside the i540 iron is a great solution for softening the frequencies and improving the impact experience. It’s proven to be very successful in the iDi driving iron, and we’re excited to bring this technology to golfers in a full set of irons.”

i540 Iron Specifications

Available: 4-9, PW, UW

Loft options: Standard, Power Spec and Retro Spec

Stock shafts: Dynamic Gold Mid 100 (R300, S300), PING ALTA CB Blue graphite (SR, R, S)

Optional stock shafts: PING AWT 3.0 (R, S, X), Dynamic Gold (S300, X100), Dynamic Gold 120 (S300, X100), KBS Tour (R, S, X), Nippon N.S. Pro Modus³ Tour 105 (R, S, X), Nippon N.S. Pro Modus³  Tour 115 (R, S, X) , Elevate MPH 95 (R, S), UST Recoil Dart 65 (A), 75 (R, S), PING ALTA Quick 35/45

Stock grip: Golf Pride 360 Tour Velvet in six sizes (Blue -1/16″, Red -1/32″, Aqua -1/64″, White-Std, Gold +1/32″, Orange +1/16″)

U.S. MSRP: $235 per club with stock steel shaft; $250 per club with stock graphite shaft

For more information, contact Pete Samuels, (602) 687-5487.

PING, i540, AWT 3.0, ALTA CB and inR-Air are trademarks of Karsten Manufacturing Corporation in the U.S. and other countries.

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Cobra’s OPTM hybrids use refined shaping, POI weighting and full adjustability to help golfers launch shots higher with more predictable distance.

• Cobra’s new OPTM hybrids are designed for golfers seeking consistent launch and tighter shot dispersion.
• The clubs feature a larger profile and a variable-thickness face to improve performance on off-center hits.
• An adjustable hosel offers 33 different loft and lie combinations for precise custom fitting.

Gear: Cobra OPTM hybrids

PHOENIX – Engineered to bring golfers of all skill levels more spin and control into and around greens, PING introduced the s259 wedge series today, its next generation of custom- fit and custom-built specialty wedges.

The Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

“The new s259 wedges are already winning on Tour and they continue to find their way into players’ bags around the world on a weekly basis,” said John K. Solheim, PING CEO & President. “The pros love the clean look, versatility and, most importantly, the ability to launch and spin their shots with precise control. The s259 wedges represent our on-going commitment to advancing wedge performance and expanding fitting options for golfers of all skill levels. We’ve refined two of the grinds and added some loft/grind combinations to better fit more golfers with an emphasis on proper gapping. With six grinds designed to perform in a variety of playing conditions and techniques, we’re confident we have a wedge to fit every golfer.

“We’re also excited to announce we’ve updated our WebFit Wedge app to help golfers find the s259 wedges that best fit their games,” Solheim added. “The reliable and easy-to-use fitting tool has been used by hundreds of thousands of golfers since we introduced it two years ago. The app doesn’t require downloading, logging in or signing up for anything. It will continue to be accessible via a QR code in golf shops and on ping.com. We strongly encourage golfers to use the app in their wedge-buying process.”

High Friction, High Spin

The s259 wedge’s wheel-cut grooves and machined face combine with an advanced face-blast technology to enhance the surface texture and maximize friction at impact, generating higher spin and control for a lower, more penetrating launch. The 54-to-62-degree options feature more tightly spaced MicroMax grooves. The 46-to-52-degree wedges are milled for greater control on full shots. Extensive player testing indicates exceptional performance in wet and dry conditions.

“Our wedge-face technology has earned a strong reputation for its ability to not only create high spin with control, but retain it in all types of conditions,” said Solheim. “Considering it’s rare when a shot doesn’t encounter some level of moisture or loss of friction, this type of control provides a clear and convincing short-game advantage.”

All loft/grind combinations are available in two performance-enhancing finishes. The proven Hydropearl 2.0 Chrome is hydrophobic, helping repel moisture for control and consistency. The darker Midnight finish provides an attractive, anti-glare appearance.

Tour-Inspired Performance

The 8620 carbon steel head is cast and combines with a larger, re-shaped elastomer insert behind the face to produce a Tour-preferred feel. The eye-pleasing head shape captures the ball at address and a refined hosel transition and full-length bottom groove help create a clean, square look. Progressive hosel shaping and refined heel height provide a smooth transition from wedges into short irons. The CG locations vary by loft to match the performance intent of the wedge.

“A lot goes into the wedge design that’s not readily noticeable,” said Solheim. “Everything from CG location to offset can vary by loft to optimize the primary role of the wedge. For example, our lower- lofted wedges are designed for full shots, so we position the CG to increase ball speed and improve gapping. In higher-lofted wedges, there is more visual offset to provide the player more confidence when manipulating the clubface. It’s a perfect example of what we call custom engineering.”  

Find Your Grind

The new s259 wedge series continues PING’s extensive offering of six grinds (S, H, B, T, W, E), with refinements to the “E” and “T” options and the addition of 50°W and 52°W lofts, which incorporate a wider, more forgiving sole and blend seamlessly into the entire PING iron lineup.

The E-grind was re-shaped in the s259 to give it a more familiar look at address while maintaining high performance from the sand and slightly-open-faced shots. The s259 T-grind features a steeper trail edge, allowing the face to sit very low on open-faced shots.

“Fitting for the ideal sole grind remains a key to unlocking improved wedge performance in the new s259 series,” said Solheim. “We work closely with our Tour staff to ensure their needs are met and at the same time, we’re focusing on a selection of grinds and lofts that will help all golfers improve their short games. That includes grinds that are more forgiving and grinds that are more versatile. It’s one of the reasons getting custom fit for wedges is so important.”

Sole Grind Descriptions/Loft Options:

“S” Grind:  Fits a wide range of players and conditions. A mid-bounce design supports square-faced and full shots, while heel and trail-edge relief offer added greenside creativity. Available in 46°, 48°, 50°, 52°, 54°, 56°, 58°, 60°.

“H” Grind: Inspired by the PING Wrx half-moon grind, the H ensures versatility in softer conditions. It accommodates various face and handle positions and supports steeper swings with excellent control and turf interaction. Available in 54°, 56°, 58°, 60°.

“B” Grind: Tailored for shallow attack angles and a square setup, the B grind features a low bounce profile that sits tight to the turf. Its wider sole provides forgiveness in firmer conditions, for full and finesse shots. Available in 58°, 60°.

“T” Grind: Has the lowest effective bounce at 6°. It’s the most versatile option and features steeper trail-edge relief to make open-face shots easier and more controlled. Performs exceptionally well on tight lies across medium to firm conditions. Available in 58°, 60°, 62°.

“W” Grind: Maximum forgiveness through the turf. Best fits a player with a steep angle of attack who might have a lot of shaft lean and prefers the look of a specialty wedge with more forgiveness in their scoring clubs. Available in 50°, 52°, 54°, 56°, 58°, 60°.

“E” Grind:  Eye2-style dishing in the mid-sole delivers softer, more controlled shots from tightly mown areas around the green. Wider back-edge bounce preserves reliable, confidence-building performance for bunker shots. Available in 58°, 60°.

New Dyla-Grip

The new Dyla-Grip advances wedge performance through hand-placement indicators for more versatility around the green. The proprietary grip is ¾” longer with a reduced taper and marked with indicators for gripping down, leaning the shaft and manipulating the face to play with more precision.

“We look at every club as an entire system,” said Solheim. “This is especially important in wedges due to the variety of shots you’re hitting. With the PING Dyla-Grip, we’re providing subtle markings on the grip to give you the versatility and confidence to grip down, open the face or lean the shaft in either direction. All three of those techniques can lead to a better short game.”  

s259 Specifications

Material/Manufacturing Process: 8620 carbon steel head; elastomer insert; precision-milled face and grooves; Hydropearl 2.0 Chrome or Midnight finish

Stock Shafts: PING Z-Z115 wedge; PING Alta CB Blue (SR, R, S)

Optional Stock Shafts: PING AWT 3.0 (R, S, X), Dynamic Gold Mid 100 (R300, S300), Dynamic Gold (S300, X100), Dynamic Gold 120 (S300, X100), KBS Tour (R, S, X), Nippon N.S. Pro Modus3 105 (R, S, X), Nippon N.S. Pro Modus3 115 (R, S, X), Elevate MPH 95 (R, S), UST Recoil Dart 65 (A), 75 (R, S), ALTA Quick (35, 45)

Stock Grip: PING Dyla-Grip in three sizes (Aqua -1/64″, White-Std, Gold +1/32″)

U.S. MSRP: $217.50 per club with stock steel shaft; $232.50 per club with stock graphite shaft

For more information, visit ping.com.

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