The putters Fitzpatrick trusts on Tour, now available to golfers worldwide for the first time.

Tinley Park, Ill.,  — Bettinardi Golf announced the release of the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F), two new putters based on the models Matt Fitzpatrick trusts on Tour, now making their way from the Tour truck to your bag for the first time.

Known for his meticulous approach to the game, Fitzpatrick has long prioritized face milling and roll characteristics in his putters. Earlier in his career, he relied on a specific groove profile that was no longer in production, leading him to search for a long-term solution that would meet his standards. Through a mutual connection, Sam Bettinardi reached out to Fitzpatrick’s camp to offer Bettinardi’s precision milling capabilities out of Tinley Park, Illinois. What followed was an extensive development process, with Bettinardi producing more than 30 prototypes until they achieved the exact look, feel, and face milling Fitzpatrick demanded.

The result is the Fitz Face, a semi-circular milling pattern engineered at the optimal tool size and depth to deliver his preferred feel and roll.

A 5-time PGA Tour winner and Major Champion, Fitzpatrick has also won the Valspar Championship, the RBC Heritage, and the Zurich Classic team event this season with his Bettinardi Tour putter in play. For the first time, golfers worldwide can access Fitzpatrick’s Tour-proven models and experience the setup behind one of the most dominant performances in the game.

Each model is one-piece milled from 303 Stainless Steel just outside Chicago, Ill. to 350 grams. Both incorporate Fitzpatrick’s preferred rolled topline and TourTone finish, a dual Black Armor and Diamond Blast combination paired with a thin sightline that provides contrast and a precise alignment reference at address.

The BB1 Fitz Flow (BB1 FF) is built on a classic blade profile with a thinner flange line and a flow neck, delivering moderate toe hang for players with a moderate arc in their stroke. The BB48 Fitz (BB48-F) applies those same standards to a symmetrical, face balanced mallet profile, featuring a spud neck with a double bend shaft that’s best suited to players with a straight-back, straight-through, or slight arc in their putting stroke.

“Fitzpatrick holds his equipment to an exceptionally high standard, and that’s exactly the standard we already work to every day in Tinley Park,” said Sam Bettinardi, President of Bettinardi Golf. “We’re proud that our craftsmanship is what he trusts on Tour, and now golfers everywhere get to experience putters built to reflect his standards.”

Both the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F) will be available to order on Friday, May 8, 2026, at Bettinardi.com, Studio B Oak Brook, and select Authorized Retailers, with an MSRP of $550 each.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to craftsmanship and American manufacturing, Bettinardi designs, mills, and assembles every putter domestically, a standard that extends to its headcovers and metal accessories as well. The company’s forged irons and wedges are designed and assembled in the United States. With a family legacy rooted in feel, precision, and performance, Bettinardi Golf has earned more than 100 professional victories worldwide.

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PROTOCONCEPT GOLF has teamed up with the luxury golf bag brand Vessel to develop both an innovative tour stand bag and a distinguished tour staff bag

ORANGE COUNTY, CA. – PROTOCONCEPT GOLF, a distinguished Japanese golf club manufacturer, has officially announced its latest collaboration: the Vessel x PROTOCONCEPT 2026 Golf Bag Collection. As PROTOCONCEPT continues to expand its presence across major golf tours globally, the brand has gained recognition as a tour-focused company. The two collaborative golf bags exemplify and reinforce the company’s distinct identity.

Marcy Kamoda, CEO of PROTOCONCEPT GOLF, said, “We are excited about the new Vessel x PROTOCONCEPT Golf Bag Collection, which combines our tour style and Japanese heritage with a modern design. We appreciate Vessel’s partnership in creating a collection that reflects our brand.”

The latest collaboration features the “Bishamon Kikko” motif on garment pockets, a pattern linked to longevity, strength, and good fortune—traits highly regarded in golf. Inspired by the detailed chain armor of Bishamonten, the revered deity at Kyoto’s ancient Toji Temple, this design echoes centuries of symbolism tied to protection and prosperity.

PROTOCONCEPT’s high-performance club heads are manufactured in Niigata, the same land once governed by Kenshin. By integrating this motif Vessel x PROTOCONCEPT 2026 Golf Bag Collection; it is a modern-day armor designed to protect golf equipment and empower the game of golf.

The Vessel x PROTOCONCEPT Tour Stand Bag features premium white synthetic leather, a 9.5-inch top, and a seven-way divider, weighing in at 9.2 pounds. Its ten thoughtfully placed pockets maximize storage options, including an upper magnetic pocket, a right-side pocket with a built-in key clip, a valuables pocket secured by a dial lock, and a magnetic accessory pocket with internal dividers. These pockets are lined with high-quality antimicrobial velour.

The ball pocket features three internal mesh compartments, while the left side includes an insulated cooler pocket to complete its storage capabilities. For lightweight durability, the tour stand bag features carbon fiber stand legs. Other accoutrements include a towel ring, umbrella holder, pen holder, magnetic bottle holder, and an integrated cart strap pass-through.

The Vessel x PROTOCONCEPT Tour Cart Bag features premium white synthetic leather, a 10-inch top, and weighs in at 12.8 pounds. The ten well-arranged pockets help keep items organized and the magnetic pocket is designed for quick and easy access. The precision-engineered three-point shoulder strap is designed to provide optimal balance during transport. Additional offerings include a molded handle, bottle holder, umbrella holder, and towel ring.

Vessel x PROTOCONCEPT Tour Stand Bag retails for $599 and the Vessel x PROTOCONCEPT Tour Cart Bag retails for $949. Both will be available at PROTOCONCEPT GOLF distinguished retailers and at the company online store at www.protoconceptgolf.com.

About PROTOCONCEPT GOLF:  

Golf manufacturers design and develop golf equipment specifically for golf professionals. These highly specialized golf clubs and concepts are offered as a prototype exclusively for the golf professional and never for the amateur golfer. This was the genesis for PROTOCONCEPT GOLF.

The “PROTO” in PROTOCONCEPT is an abbreviation for “PROTOTYPE.” NOW, amateurs of all levels can play and enjoy the same equipment or prototypes that were once only available for golf professionals.

PROTOCONCEPT GOLF, launched in 2019, is a high-profile luxury Japanese golf club manufacturer that has transitioned its resources and management to North America. Smiling Ducks, Inc. manages the highly sought-after brand.

PROTOCONCEPT GOLF forged irons have received the coveted Golf Digest “Hot List” award every year since the company’s inception. The PROTOCONCEPT GOLF professional staff include Lydia Ko, Haeji Kang, Ryuji Imada, and Chia Cheng. Their handcrafted line of forged golf clubs is available at exclusive dealers which include Cool Clubs, True Spec Golf, Urban Golf Performance, and online at Fairway Jockey.

For more information, visit www.protoconceptgolf.com

MEDIA CONTACT:

Vanessa Marie Price

Read the Greens GOLF Media, Inc.

(714) 544-6515 or readthegreens@aol.com

VanessaMarie@readthegreensgolfmedia.net

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TINLEY PARK, Ill. — Bettinardi Golf today announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. The collection will be available starting February 19, 2026 at 10 am CT at bettinardi.com, Studio B Oak Brook, and shop.buffalotracedistillery.com, in limited quantities.

The release represents Bettinardi Golf’s third collaboration with brands from Buffalo Trace Distillery, following previous partnerships rooted in a shared respect for American craftsmanship, patience in process and attention to detail.

At the center of the W.L. Weller x Bettinardi collection are limited-edition putters, precision-milled from a solid block of steel at Bettinardi’s Tinley Park, Illinois manufacturing facility. Each putter features custom design elements influenced by W.L. Weller’s wheated bourbon legacy, with finishes and detailing intended to reflect the warmth, depth, and character associated with the brand. The collaboration extends beyond putters to include a complete lineup of coordinating accessories including a ball marker, divot tool and assorted headcovers

W.L. Weller is known for its use of wheat instead of rye as a flavoring grain, producing a softer, smoother bourbon profile that distinguishes the brand within the American whiskey category. That philosophy closely aligns with Bettinardi’s one-piece milling approach, which prioritizes feel, consistency, and precision through complete in-house manufacturing in the United States.

“This collaboration with W.L. Weller continues a relationship we value greatly with the Buffalo Trace Distillery team,” said Sam Bettinardi, President of Bettinardi Golf. “Weller’s history and approach to craftsmanship mirror the way we think about product design — taking the time to do things the right way.”

“From the putters to the accessories, every piece in this collection was designed with purpose,” Bettinardi added. “The goal was to create items that feel authentic to both brands and that golfers will enjoy using.”

“Our work at Buffalo Trace has never been just about exceptional whiskey. It’s also about culture, creative connection, and partnerships that amplify our values in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery.  “Bettinardi’s relentless pursuit of precision mirrors our own approach to crafting great bourbon. This collection brings together two true originals: Weller, the World’s Original Wheated Bourbon, and Bettinardi, a pioneering original in golf.”

The Bettinardi x W.L. Weller collection will be available starting February 19, 2026, through Bettinardi.com, Bettinardi Studio B locations, and Buffalo Trace’s online store.

The license agreement between Bettinardi and Weller was brokered by Brandgenuity, the exclusive licensing agency for Sazerac.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to American manufacturing, Bettinardi produces its putters, headcovers, and metal accessories in the USA, with every putter designed, milled, and assembled domestically. The company’s forged irons and wedges are designed and assembled in the United States. Bettinardi Golf has recorded more than 100 professional victories worldwide.

About W.L. Weller and Buffalo Trace Distillery

W.L. Weller bourbons are produced at Buffalo Trace Distillery in Frankfort, Kentucky. Known as the Original Wheated Bourbon, W.L. Weller uses wheat as a secondary grain, resulting in a softer, smoother bourbon profile. Buffalo Trace Distillery is one of the oldest continuously operating distilleries in the United States and produces a portfolio of acclaimed American whiskeys.

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, KFC, Royal Shakespeare Company, Kona Ice, Kao (Jergens, John Frieda), Sazerac (Fireball Whisky, Buffalo Trace Bourbon, Southern Comfort), Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.

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