Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

• Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
• Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
• Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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The newest iron from the makers of the most esteemed golf clubs in the world is designed for players of all skill levels, bringing modern launch, forgiveness and distance to its classic Miura profile

SCOTTSDALE, AZ  – Miura Golf, manufacturer of the world’s most meticulously designed golf clubs, today introduced its newest iron, the PI-402. The advanced, innovative design from Miura’s craftsmen was created for players of all skill levels to help with launch, stability, ball speed consistency, and increased distance.      

The PI-402 artfully blends contemporary distance with Miura’s timeless aesthetic and feel. It features a resilient 3mm Chromoly steel face, hot-rolled for elasticity, and consistent ball speed across the entire face. Coupled with 35g of tungsten, which is strategically positioned low behind the impact zone, the PI-402 delivers effortless launch and supreme stability.

In creating the PI-402, Miura held firm to its core principle that they will never introduce a new product unless it improves upon its predecessor. In comparison to the PI-401, the PI-402 features a more compact face length and increased heel height, resulting in a sophisticated, classic look at address not often seen in this category.

“Achieving greater distance is perhaps the most common goal of every golfer, which is why we designed the PI-402 to be effective for players of all skill levels,” said Anthony Newville, President, Miura Golf. “Every element of the PI-402 is designed to combine classic aesthetics with modern performance, showcasing Miura’s commitment to craftsmanship and precision engineering.”

Another defining feature of the PI-402 is the new Kissaki Sole. Drawing inspiration from the tip of a traditional Japanese sword known as “Kissaki”, the PI-402 has an advanced camber sole engineered to balance effective bounce through contact. With a maximum sole width of 22mm, it complements a wide range of swing paths and attack angles, enhancing forgiveness on off-center strikes.

“The idea behind the PI-402 is to pair resilient face material with low, purposeful weighting and a sole shape that is engineered to perform across a wide range of swing types,” said Kevin O’Connell, EVP, Sales & Strategy, Miura Golf.“The result is higher launch and added stability, all while preserving the refined feel and consistency expected from Miura.”

Miura has also introduced a TPU vibration control plate in the PI-402 which enhances sound and feel at impact while maintaining stability across the face, especially on mishits. The plate helps soften harsh vibrations and tunes the feedback a golfer receives, providing a connected and responsive feel with every strike.

“Evident in every detail of the PI-402 is Miura’s commitment to deliver an iron in the Players Distance category that maintains a refined look and feel,” said Hoyt McGarity, CEO & President of 8AM Golf. “Every PI-402 will be held to the enduring standard required to bear the Miura logo.”

The PI-402 irons are available in 4 to Pitching Wedge and Gap Wedge. For more information, visit www.miuragolf.com.

About Miura Golf 

Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.

World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957 and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass-produced, as generations of steel-making skill and passion bring us the world’s finest golf clubs.

For more information, visit www.miuragolf.com.

About 8AM Golf

Miura Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

In addition to legendary Japanese club maker Miura Golf, current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Club-Conex a global leader in the design and manufacturing of adjustable golf club adapter systems; True Spec Golf, a brand-agnostic club-fitting company; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project in Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.

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Contact:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com

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