Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

• Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
• Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
• Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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Renens, Switzerland – Following the launch of its new Pulse putter shaft platform, TPT Golf is seeing growing interest around a product that brings the brand’s performance-led engineering philosophy to the greens.

Pulse marks TPT’s first dedicated putter shaft family and represents the evolution of technology that has already proven itself at the highest level of the game. Until now, variations of this construction had only been available through limited, bespoke LAB putter builds on Tour. Pulse takes the same principles and applies them to a standalone shaft platform designed for use with traditional putter heads and standard hosel configurations.

Built using the same Thin Ply Technology that transformed TPT’s wood shaft category, Pulse has been engineered with a breakthrough four-ply construction to deliver ultra-low torque and exceptional consistency. This design allows the shaft to remain stable through impact, promoting consistent face control and reliable roll on every putt.

Central to the Pulse concept is the separation of feel from performance. All three Pulse models deliver identical performance characteristics, including sub-1° torque and uncompromising stability, with differences between models determined purely by flex profile and feedback. This allows players and fitters to tune feel and tempo without altering roll characteristics or consistency.

Each Pulse shaft is manufactured using TPT’s fully automated, no-human-error production process. By removing manual layup variability, every shaft delivers the same precision, uniformity and repeatability ensuring that performance remains constant from shaft to shaft.

In keeping with TPT’s design philosophy, Pulse features no cosmetic paint or unnecessary layers. By eliminating excess material, the shaft preserves its exact balance, responsiveness and feedback, delivering what TPT defines as raw performance, engineered function without distraction.

The technology underpinning Pulse has already been validated through extensive Tour use in custom putter builds, where consistency and stability under pressure are paramount. By making this platform widely available, TPT extends Tour-level precision beyond bespoke applications and into modern fitting environments.

“Performance drives everything we do, and putting is no exception,” said a TPT spokesperson. “Pulse was developed to deliver absolute consistency while allowing feel to be matched to the player. By keeping performance identical across the range, we’ve removed compromise and given fitters and players a more reliable framework, one that’s already proven itself at the highest level.”

Pulse shafts are offered in a standard 0.370″ tip configuration and are designed to integrate seamlessly with traditional putter heads.

Pulse is now available for further technical evaluation, with shafts, supporting data and engineering insight available on request.

For more information on TPT Golf visit www.tptgolf.com

Follow TPT on social media at: 

Instagram: @tptgolf

Facebook: @tptgolf

Twitter: @tptgolf

About TPT Golf:

TPT Golf is a premium golf shaft manufacturer specialising in high-performance carbon fibre shafts for woods, irons and putters. Founded on the principle that precision drives performance, TPT designs and manufactures every shaft using a fully automated, no-human-error production process to eliminate variability and ensure exact repeatability from shaft to shaft.

Using proprietary Thin Ply Technology, TPT produces ultra-low torque, highly stable shafts that deliver consistent feel and performance, trusted through extensive Tour validation and modern fitting environments.

Media Contact: Andrew Boxer

andy@front9group.com

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