Celebrate The First Major of the Year with Limited Edition TOUR B RX Golf Balls, Caps and More

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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90^th anniversary. Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.

“Springtime and the first major of the year are always exciting for golfers,” said Adam Rehberg, senior marketing manager at Bridgestone Golf. “Peach Reserve was a fan-favorite last year, and the 2026 Peach Reserve Vault takes it a step further with the upgraded performance of our new TOUR B RX.” 

The new TOUR B RX golf ball is built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. The new TOUR B series also features the award-winning REACTIV iQ smart cover technology that reacts to the force applied to the ball due to impact modifiers, delivering more spin on scoring shots while reducing spin off the tee. New manufacturing refinements to the proprietary injection molded urethane formulation also produce significantly greater durability for longer-lasting performance and quality value for everyday golfers.

The Peach Reserve Vault collection for $99.99, and a dozen-ball box of the limited-edition Peach Reserve golf balls is priced at $59.99. Products are available while supplies last at bridgestonegolf.com, beginning April 6.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Emily Scott, JDPR, emilys@jdpr.com 

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Explosive Launch and Distance-Driven Design Inspire Confidence and Fun

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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a lower compression, easier-launching option for their developing swings and bodies.

Designed in conjunction with U.S. Kids Golf, the new BOOM IT JUNIOR golf ball features an extremely low compression core to better match junior swing speeds and a dimple design that promotes a high launch, maximizing carry distance and sustained flight performance. The BOOM IT JUNIOR works for a variety of clubhead speeds but is specifically aimed at maximizing performance for developing players by optimizing their developing swing speed and skill level.

“We take Ball Fitting very seriously and with junior golf seeing more than 50 percent growth since 2019, it makes perfect sense for us to create a ball to meet their needs,” said Bridgestone president Dan Murphy. “Our R&D team focused on the needs of junior players that require more speed and easier launch, and they knocked it out of the park. I am confident junior players will have more fun playing the BOOM IT JUNIOR because it is specifically designed to fit their game.”

BOOM IT JUNIOR was created in partnership with U.S. Kids Golf, which was founded in 1996 to bring more fun into the game of golf for children. The program trains coaches, develops kid-friendly programs and organizes more than 2,000 tournaments each year for junior golfers. A portion of the proceeds of each BOOM IT JUNIOR purchase benefits the U.S. Kids Golf Foundation.

“We’re proud of this ball and the fact that it addresses the needs of junior players to build a foundation of confidence in their game,” said Adam Rehberg, senior marketing manager of golf balls at Bridgestone Golf. “As the #1 Ball Fitter in Golf, we strive to not only design and manufacture the best golf balls on the market but also fit as many players as possible to the right golf ball for them. With BOOM IT JUNIOR, we can now serve an even wider segment of players, staying true to our commitment to fit every golfer properly.”

BOOM IT JUNIOR also features Bridgestone’s MindSet graphic, which was developed by Jason Day and performance coach Jason Goldsmith to work with a process that separates analytical thoughts from athletic performance. MindSet is a simple three-step sequence; Identify, Visualize and Focus, which aligns with the visual cue on the golf ball to help players make decisions, connect to the target and commit fully to execution. Learning the MindSet sequence early in one’s career will establish great habits for a lifetime of consistent golf. In 2026, Bridgestone staffers Jason Day, Chris Gotterup, Kurt Kitayama and Boo Weekly will all compete using TOUR B models with MindSet.

“We were proud to work alongside the Bridgestone team to help create BOOM IT JUNIOR from the ground up, specifically engineered to provide young golfers with the distance, feel, and performance they need to enjoy every round,” said Dan Van Horn, president and founder of U.S. Kids Golf. “BOOM IT JUNIOR is a golf ball that meets the mission of U.S. Kids Golf by supporting the growth of and a true love of the game.”

Look for the BOOM IT JUNIOR golf ball ($22.99/dozen) to be available online and at retail on March 27. To learn more about the BOOM IT golf ball or place an order, please visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT Video Ball Fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Kurt Kitayama, Harry Hall, Jason Day, and Chris Gotterup.  Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Emily Scott, JDPR, emilys@jdpr.com

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VeloSurge Technology Powers Gotterup’s Huge WM Phoenix Open Victory

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PHOENIX, Ariz.  – Bridgestone Golf staffer Chris Gotterup earned his second PGA Tour victory of the new season and fourth of his young career using the brand new Bridgestone TOUR B X with MindSet golf ball on Sunday at the WM Phoenix Open with a final round of 64 and 16-under-par total. The dramatic playoff victory marks Gotterup’s second win in less than a month (he won the Sony Open in January), making him the hottest player on the PGA Tour and the leader in 2026 FedEx Cup standings.

“This was another great highlight in my career, and I couldn’t have done it without Bridgestone and the new TOUR B X with MindSet” said the New Jersey native. “With the new TOUR B X, I’m getting max speed and distance off the tee, and total control when it matters most around the greens. As far as I’m concerned, this is the best golf ball I’ve ever played, and the sky is the limit for the rest of the season.”

Gotterup’s extraordinary play featured six birdies on the back nine and three on the front, allowing him to pass both Hideki Matsuyama and Scottie Scheffler on the way to victory. Gotterup was also fourth in driving distance for the week, third in shots gained approach, third in shots gained around the greens, and seventh in shots gained off the tee.

“We believe deeply in Chris’ ability, heart and competitiveness and knew he was destined for big things,” said Dan Murphy, president of Bridgestone Golf. “His ability to handle pressure and win against the best in the world is incredible to see from such a young player, and we’re thrilled that he’s doing it with our new TOUR B X golf ball and our 220 MB forged irons.”

The new TOUR B X golf ball is built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. Testing with Bridgestone TOUR staff members Chris Gotterup and Jason Day, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance across the board, making the new TOUR B family the most exciting and advanced available today.

To learn more about the TOUR B family of golf balls (X and XS for over 105 mph swingers, RX and RXS for under 105 mph swingers) and start playing the right golf ball for your game, please visit bridgestonegolf.com and try Bridgestone’s online ball fitting tool.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Kurt Kitayama, Boo Weekley, and Chris Gotterup.  Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact: Emily Scott, JDPR, emilys@jdpr.com

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