Bettinardi – Ultra Golfing

Bettinardi Golf Introduces Two New Putter Models Developed In Collaboration with Matt Fitzpatrick

admin — Sun, 31 May 2026 00:04:25 +0000

The putters Fitzpatrick trusts on Tour, now available to golfers worldwide for the first time.

Tinley Park, Ill., — Bettinardi Golf announced the release of the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F), two new putters based on the models Matt Fitzpatrick trusts on Tour, now making their way from the Tour truck to your bag for the first time.

Known for his meticulous approach to the game, Fitzpatrick has long prioritized face milling and roll characteristics in his putters. Earlier in his career, he relied on a specific groove profile that was no longer in production, leading him to search for a long-term solution that would meet his standards. Through a mutual connection, Sam Bettinardi reached out to Fitzpatrick’s camp to offer Bettinardi’s precision milling capabilities out of Tinley Park, Illinois. What followed was an extensive development process, with Bettinardi producing more than 30 prototypes until they achieved the exact look, feel, and face milling Fitzpatrick demanded.

The result is the Fitz Face, a semi-circular milling pattern engineered at the optimal tool size and depth to deliver his preferred feel and roll.

A 5-time PGA Tour winner and Major Champion, Fitzpatrick has also won the Valspar Championship, the RBC Heritage, and the Zurich Classic team event this season with his Bettinardi Tour putter in play. For the first time, golfers worldwide can access Fitzpatrick’s Tour-proven models and experience the setup behind one of the most dominant performances in the game.

Each model is one-piece milled from 303 Stainless Steel just outside Chicago, Ill. to 350 grams. Both incorporate Fitzpatrick’s preferred rolled topline and TourTone finish, a dual Black Armor and Diamond Blast combination paired with a thin sightline that provides contrast and a precise alignment reference at address.

The BB1 Fitz Flow (BB1 FF) is built on a classic blade profile with a thinner flange line and a flow neck, delivering moderate toe hang for players with a moderate arc in their stroke. The BB48 Fitz (BB48-F) applies those same standards to a symmetrical, face balanced mallet profile, featuring a spud neck with a double bend shaft that’s best suited to players with a straight-back, straight-through, or slight arc in their putting stroke.

“Fitzpatrick holds his equipment to an exceptionally high standard, and that’s exactly the standard we already work to every day in Tinley Park,” said Sam Bettinardi, President of Bettinardi Golf. “We’re proud that our craftsmanship is what he trusts on Tour, and now golfers everywhere get to experience putters built to reflect his standards.”

Both the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F) will be available to order on Friday, May 8, 2026, at Bettinardi.com, Studio B Oak Brook, and select Authorized Retailers, with an MSRP of $550 each.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to craftsmanship and American manufacturing, Bettinardi designs, mills, and assembles every putter domestically, a standard that extends to its headcovers and metal accessories as well. The company’s forged irons and wedges are designed and assembled in the United States. With a family legacy rooted in feel, precision, and performance, Bettinardi Golf has earned more than 100 professional victories worldwide.

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Bettinardi Golf Introduces Two New Putters with Simply Balanced™ Zero-Torque Technology, Now in Two Heel-Shafted Designs

admin — Sat, 23 May 2026 11:09:04 +0000

The zero-torque putting technology golfers trust, now available in the heel-shafted shapes they’ve been asking for

TINLEY PARK, Ill., April 28, 2026 — Bettinardi Golf today announced the Limited Line Extension AntidoteHexperimental #7 and Hexperimental #9, the first heel-shafted putters ever built around the brand’s SimplyBalanced Zero-Torque Technology.

The Hexperimental #7 features a compact mallet profile with a ball-sized rectangular cutout that shifts massto the perimeter for added stability and alignment, while the Hexperimental #9 is a high-toe, traditional wide-body blade design. Both models share a modified plumber’s neck with minimal onset, delivering the look and feel of a traditional heel-shafted putter, now with zero torque.

Since its introduction, Simply Balanced Technology has been limited to center-shafted designs. The Hexperimental #7 and #9 change that by aligning the shaft axis directly in line with the putter’s center of gravity, minimizing torque while achieving less onset. The result is a face that stays square through the stroke while preserving the classic heel-shafted putter profile.

Both models are precision-milled in-house from 303 Stainless Steel and feature Bettinardi’s re-engineered F.I.T.Face (Feel Impact Technology) milling, removing 30% of the face material to produce a soft, responsive feel at impact. Each putter comes paired with a matte black shaft and a Bettinardi Black Hex PU grip in jumbo or standard size. Both models are crafted with a Black Armor TPT finish on the topline and flange, with DistressedBlue accents on the face and sole.

“Simply Balanced over the last 18 months has been our most talked-about putter tech, but it’s only ever been available in center-shaft,” said Sam Bettinardi, President of Bettinardi Golf. “The Hexperimental #7 and #9opens that up to more players, with the same zero-torque advantage, on a design they are most familiar with, looking down at.”

The Hexperimental #7 and Hexperimental #9 will be available for pre-sale beginning April 28, 2026, at Bettinardi.com, Studio B Oak Brook, and select Authorized Retailers, with an MSRP of $550 each. The Hexperimental #9 is also available in a left-handed version.

About Bettinardi Golf

The company’s forged irons and wedges are designed and assembled in the United States. With a family legacy rooted in feel, precision, and performance, Bettinardi Golf has earned more than 100 professional victories worldwide.

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Bettinardi HLX 6.0 wedges get Molten Copper finish

admin — Sun, 17 May 2026 13:09:50 +0000

Bettinardi gives its HLX 6.0 wedges a limited Molten Copper finish that patinas over time while keeping the same forged feel and performance.

Gear: Bettinardi Molten Copper HLX 6.0 Forged wedges

Price: $250 each with KBS Hi-REV 2.0 shaft and Golf Pride Tour Velvet grip

Specs: Soft carbon steel with copper PVD finish and copper-plated scoring surface. Even lofts from 50 to 60 degrees.

Available: April 17

Who it’s for: Golfers who prioritize feel, consistency and shot making versatility around the greens.

What you should know: Bettinardi is taking an established forged wedge platform, HLX 6.0 Forged. and giving it a limited-run finish that evolves with use, adding a layer of visual.

The Deep Dive: Drivers chase speed, irons chase consistency, but wedges live in that space where feel, touch, and confidence matter just as much as numbers. That’s the lane Bettinardi has been working in with its HLX lineup, and with the HLX 6.0 Forged wedges in a limited-edition Molten Copper PVD finish, the company is leaning into both performance and personality.

The HLX 6.0 platform itself is not new, but this finish is. It gives the wedges a rich, copper-toned look out of the box, paired with a copper-plated scoring surface that’s designed to change over time. As the wedge gets used and exposed to moisture, it will develop a natural patina, gradually darkening and creating a more worn-in appearance. It’s the kind of detail that doesn’t show up on a launch monitor, but for many golfers, it adds something tangible to the experience.

From a construction standpoint, the HLX 6.0 wedges are forged from soft carbon steel, which is where much of their feel comes from. Softer metals tend to provide more feedback at impact, especially on partial shots, which is where wedges spend most of their time. The idea here is control first, not just on full swings, but on those 30-, 50-, and 80-yard shots where precision becomes the separator.

The shaping and detailing follow Bettinardi’s typical approach: Clean lines, compact profiles, and a focus on versatility. These are wedges designed to handle a range of shots around the green, whether that’s a straightforward pitch, a low checker, or something a little more creative out of a tight lie. Two sole grind configurations are available, with the C Grind having moderate heel and toe relief, while the RJ Grind has even more material removed in those spots to allow players to try a wider variety of shots.

This release keeps the performance foundation intact while adding a new visual dimension. It’s easy for a finish to drift into the category of “purely cosmetic,” but in this case, the patina effect gives each wedge a slightly different look over time. For golfers who like their equipment to tell a bit of a story or to match their personality, that’s part of the appeal.

The HLX 6.0 Molten Copper wedges will be available beginning April 17 through Bettinardi’s website and select retailers worldwide in a limited run.

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Bettinardi Debuts HLX 6.0 Forged Wedges in Molten Copper PVD Finish

admin — Sun, 17 May 2026 10:59:39 +0000

A new Molten Copper PVD finish brings a refined look to Bettinardi’s HLX 6.0 wedge lineup.

TINLEY PARK, Ill., — Bettinardi Golf today announced a limited-run release of its HLX 6.0 Forged Wedges in a Molten Copper PVD finish, adding a distinctive new look to the company’s forged wedge lineup. The wedges will be available beginning April 17, 2026, at Bettinardi.com and through select authorized Bettinardi dealers worldwide.

Crafted from Soft Carbon Steel, the HLX 6.0 Forged Wedges are designed to deliver the performance and versatility golfers expect from Bettinardi’s precision-engineered scoring clubs, now with a custom, brand-new finish.

This limited Molten Copper PVD finish pairs a rich copper-toned coating with a copper-plated scoring surface designed to naturally patina through play. Over time, the finish gradually develops a deeper tone and character, giving each wedge a unique appearance while resisting corrosion.

The HLX 6.0 wedges combine refined shaping with Bettinardi’s signature attention to detail and craftsmanship, offering golfers a precise option for scoring shots around the green and on approach.

Sam Bettinardi, President of Bettinardi Golf:

“The HLX 6.0 wedges have been extremely well received by players looking for control and reliability in their short game. This limited Molten Copper PVD finish gives golfers added flair and a bespoke look while maintaining the same performance-driven design.”

The HLX 6.0 Molten Copper PVD Forged Wedges will be available in a limited run beginning April 17, 2026.

The wedges will be available through Bettinardi.com, Studio B Oak Brook, and select authorized Bettinardi dealers worldwide.

Pricing: $250

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered in Tinley Park, Illinois. Built on a commitment to American manufacturing, Bettinardi produces its putters, headcovers, and metal accessories in the USA, with every putter designed, milled, and assembled domestically. The company’s forged irons and wedges are designed and assembled in the United States. Bettinardi Golf has recorded more than 100 professional victories worldwide.

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Bettinardi Unveils Collaboration with Buffalo Trace Distillery Portfolio Through W.L. Weller

admin — Tue, 17 Mar 2026 08:21:31 +0000

TINLEY PARK, Ill. — Bettinardi Golf today announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. The collection will be available starting February 19, 2026 at 10 am CT at bettinardi.com, Studio B Oak Brook, and shop.buffalotracedistillery.com, in limited quantities.

The release represents Bettinardi Golf’s third collaboration with brands from Buffalo Trace Distillery, following previous partnerships rooted in a shared respect for American craftsmanship, patience in process and attention to detail.

At the center of the W.L. Weller x Bettinardi collection are limited-edition putters, precision-milled from a solid block of steel at Bettinardi’s Tinley Park, Illinois manufacturing facility. Each putter features custom design elements influenced by W.L. Weller’s wheated bourbon legacy, with finishes and detailing intended to reflect the warmth, depth, and character associated with the brand. The collaboration extends beyond putters to include a complete lineup of coordinating accessories including a ball marker, divot tool and assorted headcovers

W.L. Weller is known for its use of wheat instead of rye as a flavoring grain, producing a softer, smoother bourbon profile that distinguishes the brand within the American whiskey category. That philosophy closely aligns with Bettinardi’s one-piece milling approach, which prioritizes feel, consistency, and precision through complete in-house manufacturing in the United States.

“This collaboration with W.L. Weller continues a relationship we value greatly with the Buffalo Trace Distillery team,” said Sam Bettinardi, President of Bettinardi Golf. “Weller’s history and approach to craftsmanship mirror the way we think about product design — taking the time to do things the right way.”

“From the putters to the accessories, every piece in this collection was designed with purpose,” Bettinardi added. “The goal was to create items that feel authentic to both brands and that golfers will enjoy using.”

“Our work at Buffalo Trace has never been just about exceptional whiskey. It’s also about culture, creative connection, and partnerships that amplify our values in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery. “Bettinardi’s relentless pursuit of precision mirrors our own approach to crafting great bourbon. This collection brings together two true originals: Weller, the World’s Original Wheated Bourbon, and Bettinardi, a pioneering original in golf.”

The Bettinardi x W.L. Weller collection will be available starting February 19, 2026, through Bettinardi.com, Bettinardi Studio B locations, and Buffalo Trace’s online store.

The license agreement between Bettinardi and Weller was brokered by Brandgenuity, the exclusive licensing agency for Sazerac.

About Bettinardi Golf

About W.L. Weller and Buffalo Trace Distillery

W.L. Weller bourbons are produced at Buffalo Trace Distillery in Frankfort, Kentucky. Known as the Original Wheated Bourbon, W.L. Weller uses wheat as a secondary grain, resulting in a softer, smoother bourbon profile. Buffalo Trace Distillery is one of the oldest continuously operating distilleries in the United States and produces a portfolio of acclaimed American whiskeys.

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, KFC, Royal Shakespeare Company, Kona Ice, Kao (Jergens, John Frieda), Sazerac (Fireball Whisky, Buffalo Trace Bourbon, Southern Comfort), Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.

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Bettinardi Releases Officially Licensed NFL Product Seattle Seahawks Super Bowl LX Champions Collection

admin — Mon, 09 Mar 2026 09:00:59 +0000

Officially Licensed NFL Product Collection features Super Bowl LX Winners Seattle Seahawks

TINLEY PARK, Ill., — Bettinardi Golf today announces the release of the Seattle Seahawks Super Bowl LX Champions Collection, an officially licensed NFL offering created to commemorate the Seahawks’ Super Bowl LX championship with a limited-edition putter and matching accessories.

Developed and produced in Bettinardi Golf’s Tinley Park, Illinois facility, the collection brings together championship recognition and the company’s precision-milled manufacturing process. The release continues Bettinardi’s growing portfolio of officially licensed sports collaborations.

The collection is anchored by a limited-edition Studio Stock SS28 putter, featuring championship engravings honoring the Seahawks’ Super Bowl LX victory and subtle references to the host city of the championship game. Officially licensed accessories—including a headcover, divot tool, and ball marker—rounds out the release.

Produced in limited quantities, the Super Bowl LX Champions Collection is intended to serve as both a commemorative piece and a functional, Tour-inspired putter built to Bettinardi’s established performance standards.

“Championship moments deserve to be honored with the same precision and care that goes into winning them,” said Sam Bettinardi, President of Bettinardi Golf. “This collection celebrates the Seahawks’ Super Bowl LX title through our craftsmanship and attention to detail, creating something meaningful for fans, collectors, and golfers alike.

PRICING & AVAILABILITY

Putter Price: $850

Accessories: Headcover, divot tool, ball marker

Launch Timing: Pre-Order is live now

Availability: Bettinardi.com and select authorized Bettinardi retailers

About Bettinardi Golf

Bettinardi Golf is a family-owned manufacturer of precision-milled putters, wedges, and accessories based in Tinley Park, Illinois. Founded in 1998 by Robert J. Bettinardi, the company designs, mills, and assembles its products in the USA and has recorded more than 100 professional victories worldwide.

About NFL

Founded in 1920, the National Football League features 32 franchises across the United States that compete annually for the Super Bowl, the world’s most celebrated sporting event. Attracting fans from around the globe, the NFL has set the standard for modern sports leagues, bringing communities together to celebrate a game that continually evolves while balancing tradition and innovation. With core values of respect, integrity, responsibility, and resilience, the NFL emphasizes that success is measured not only by the results you achieve but also by how you achieve them.

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