Performance Driver Engineered for Those Who Play Hard and Relax Harder
HI-RES IMAGES: LE PTC OPTM Driver
Carlsbad, Calif. – COBRA® Golf, a leader in golf club innovation, continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition COBRA OPTM x PTC drivers. Inspired by a longstanding friendship between Rickie Fowler and DJ Kygo, the new models feature COBRA’s cutting-edge technology adorned with beach-inspired graphics aimed at those who play hard and relax harder.
“Kygo and I have built this partnership over years of friendship, and each collab just keeps getting better,” said COBRA GOLF ambassador and six-time PGA TOUR winner Rickie Fowler. “The new limited-edition driver and headcover deliver TOUR-level performance while capturing Palm Tree Crew’s signature beach aesthetic in a way that feels authentic to both brands.”
Like the standard OPTM X driver, the PTC LE version features impressive technologies including POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33™. The groundbreaking new low POI design of the OPTM X driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twist on off-center hits on the vertical and horizonal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.
The new limited-edition COBRA x PTC limited edition driver also features COBRA’s game-changing FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.
The COBRA x PTC OPTM X driver is now available online and at select retailers. The limited-edition model comes in 10.5-degrees in RH with limited-edition headcover and Mitsubishi 1K Tensei Blue shaft.
For more information or to purchase a limited-edition COBRA x PTC OPTM X driver, visit http://www.cobragolf.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
About PALM TREE CREW
Founded in 2020 by Kygo, Myles Shear and Austin Criden, Palm Tree Crew Holdings (“PTCH”) is a diversified holding company that owns and operates a consumer brand, global live events business and investment arm, all within one unified ecosystem. Through Palm Tree Festivals, PTC produces immersive experiences that bring together business builders, entrepreneurs, investors, and all lovers of the PTC lifestyle. PTC Brand creates unique products that capture the PTC way of life, promoting happiness and community. PTC Investments is PTC’s investment arm and is highly active in the venture and growth community. PTC Investments provides capital to early-stage business builders across the consumer and technology industries in addition to its crypto strategy focused on web3 and the creator economy.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com