There are nooks and crannies with cool stuff going on all over the place at Phoenix. PING
mill their PLD putters onsite, and seeing this intricate process first hand was eye opening.
But as beautiful as the putters are, we were more impressed by the PLD Lab. Putter fittings take place on a perfectly level, 45-foot, 70-ton granite putting surface.
There is nothing else like iit in the world, a literal perfect surface to putt on, while multiple cameras capture data on your stroke and the balls roll.
A custom PLD putter is an expensive bit of kit, but when you see the effort and work that goes into creating it and fitting it, it makes perfect sense.
I absolutely fell in love with one prototype model, it’ll be interesting to see if it makes it to market.
There is so much more I could talk about. Hitting balls on perfect turf at the Proving Grounds.
Led Zeppelin playing on the practice ground at Grayhawk. The new shaft lab PING has in house to build prototype shafts.
Draining 30 foot breaking putts at Putting world. PING Man, their proprietary swing robot swinging for the fences.
But coming out of the trip, it was the attention to detail PING take to engineer their equipment that sticks in my mind.
Not doing stuff because that’s how it’s always been done, but looking to create the most forgiving golf equipment in golf for every level of player.